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Contextualized Video Optimizes Customer Experience

Contextualized Video Optimizes Customer Experience | Pretium Solutions | Scoop.it
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
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Pretium Solutions
Improving Customer Experience & Sales Metrics for Companies Across the Globe
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7 Essentials for Your Customer Service Initiative

7 Essentials for Your Customer Service Initiative | Pretium Solutions | Scoop.it
Before pulling the trigger on any customer service initiative, these high-level themes must be considered.
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Outside-In Customer Experience Is The Best Offensive Strategy

Outside-In Customer Experience Is The Best Offensive Strategy | Pretium Solutions | Scoop.it
Designing business processes from the outside-in, from the customers’ perspective, not only simplifies the customer’s journey but helps brands stay nimble. It's an offensive strategy play.
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Small Businesses Need Technology to Really Know Their Customers

Small Businesses Need Technology to Really Know Their Customers | Pretium Solutions | Scoop.it
Mythical small shop owners knows every customer. In reality, small businesses need the tools to analyze their sales data if they are to compete.
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When It Comes to Customers, Train to Retain

Why customer training isn't a close-the-sale ploy, but a business and growth imperative.
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Are You Catfishing Your Customers?

Are You Catfishing Your Customers? | Pretium Solutions | Scoop.it
Don't break the hearts of your clients by pretending to offer something better than what you really have.
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The Power of Genuine Emotional Connection

Inc. columnist Jeff Haden goes to a Def Leppard concert... and walks away with much more.
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The Hidden Bias in Customer Metrics

The Hidden Bias in Customer Metrics | Pretium Solutions | Scoop.it
Business leaders understand how their business is performing by monitoring different metrics. Metrics are essentially a summary all the data (yes, even Big Data) into a score. Metrics include new customer growth rate, number of sales and employee satisfaction, to name a few.
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Most Companies Don't Get How Customer Service on Social Media Works

Most Companies Don't Get How Customer Service on Social Media Works | Pretium Solutions | Scoop.it
A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
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Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails | Pretium Solutions | Scoop.it
Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
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Are You Stopping Some Of Your Customers From Doing Business With You?

Are You Stopping Some Of Your Customers From Doing Business With You? | Pretium Solutions | Scoop.it
Mark Goldring, the CEO of Oxfam, a leading UK charity that is fighting global poverty and his recent experience on Undercover Boss and what he learnt about how they were making it difficult for people to become their customer.
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The Internet of Things Demands That Customer Service Catch Up

The Internet of Things Demands That Customer Service Catch Up | Pretium Solutions | Scoop.it
The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.
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Can You Measure the ROI of Customer Experience? - Think customers: The 1to1 Blog

Can You Measure the ROI of Customer Experience? - Think customers: The 1to1 Blog | Pretium Solutions | Scoop.it
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Master Customer Experience in the New Age of Retail

Master Customer Experience in the New Age of Retail | Pretium Solutions | Scoop.it
Providing a high quality customer experience is critical for retailers, no matter the sector or audience. Delivering on this goal means more success in sales and more repeat business.But our ideas around what constitutes a high level customer experience have changed in recent years. In the pre-internet days, it generally meant attentive sales people available to help with in store requests. But in today’s connected world, it’s more often associated with quick page loads, easily navig Topic: Customer Experience.
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Create Legendary Customer Experiences to Hack Your Growth

Last week I stumbled upon a brand new book that teaches a simple business process called Buyer Legends. Tips for hack your growth.
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Find the Courage and Ask Some Clients How Your Company Can Improve

Find the Courage and Ask Some Clients How Your Company Can Improve | Pretium Solutions | Scoop.it
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
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Help Your Employees Experience The Sort Of Service You Want Them To Deliver

Help Your Employees Experience The Sort Of Service You Want Them To Deliver | Pretium Solutions | Scoop.it
Could companies benefit from helping their employees experience the sort of service that they aspire to deliver? Could that help their employees better ‘get’ the sort of service and experience that they want to deliver? Could it inspire insights and innovations that could lead to them improving their own service in ways that they had not expected?
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7 Ways to Nudge a Customer

When you haven't heard from a potential customer for a while, don't assume that the deal is dead. Try these instead.
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This Is How Your Customers Really Want to Contact You (Infographic)

Few people like navigating complicated phone trees or sending an email to a black box. This is how they really want to communicate with your business.
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One Simple Rule to Create Customers for Life

Yes, there are thousands of things you could do. Here's the one thing you must do.
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Heroic Customer Service by a Senior Executive at Warby Parker

Heroic Customer Service by a Senior Executive at Warby Parker | Pretium Solutions | Scoop.it
VideoDoes the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann Richards used when describing George W. Bush, its typically, “All [...]
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What it Takes to Provide a Seamless Customer Experience

What it Takes to Provide a Seamless Customer Experience | Pretium Solutions | Scoop.it
At the heart of creating a unified conversation across all digital channels are three core technology areas: web content management, e-commerce and mobile platforms. Each of these areas has its own nuances, but it’s the aggregate -- the integration of all three -- that will determine a brand’s ability to prosper in the age of the customer.CMOs and CTOs are being asked to work together like never before to solve the technology integration riddle in order to achieve high levels of enga Topic: Customer Experience.
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Customer Experience Is The New Battleground

Customer Experience Is The New Battleground | Pretium Solutions | Scoop.it
In the aftermath of the Industrial Revolution, functionality was paramount for businesses to win their clients’ dollars. Henry Ford aptly expressed that customers could choose any color of the Model T they desired, as long as that color was black. Fast forward to the mid-20th century: functionality alone became the [...]
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3 Ways To Turn Customers Into Rabid Fans

3 Ways To Turn Customers Into Rabid Fans | Pretium Solutions | Scoop.it
Want to permanently steal your competitors' customers? Try this...
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How Brand Transparency Builds Enduring Relationships With Customers

How Brand Transparency Builds Enduring Relationships With Customers | Pretium Solutions | Scoop.it
Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
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The Cost of Customer Service Wait Times (Infographic)

Poor customer service costs U.S. companies billions every year. To build customer loyalty, avoid these mistakes.
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