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How to Onboard a New Customer With Seriously Profitable Flair

How to Onboard a New Customer With Seriously Profitable Flair | Pretium Solutions | Scoop.it
One of the best marketing investments a company can make is to spend time and resources on bringing a new customer on in a way that exceeds anything like what they’ve experienced in the past.
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Pretium Solutions
Improving Customer Experience & Sales Metrics for Companies Across the Globe
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7 Essentials for Your Customer Service Initiative

7 Essentials for Your Customer Service Initiative | Pretium Solutions | Scoop.it
Before pulling the trigger on any customer service initiative, these high-level themes must be considered.
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The Contact Center Is Your Customer Service Gateway - Multichannel Merchant

The Contact Center Is Your Customer Service Gateway - Multichannel Merchant | Pretium Solutions | Scoop.it
Quite possibly, your contact center is your company’s unsung hero. But how are ecommerce and omnichannel merchants treating their contact centers? Here’s a snapshot look at Multichannel Merchant’s MCM Outlook 2014 survey.
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How Not To Conduct Customer Service On Twitter, Brought To You By Uber's GM

How Not To Conduct Customer Service On Twitter, Brought To You By Uber's GM | Pretium Solutions | Scoop.it
Uber GM Josh Mohrer issues an apology after a hasty Twitter response to a frustrated NYC commuter.
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Addressing the Needs of Always Addressable Customers - Think customers: The 1to1 Blog

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To Get to Know Your Customers, Spend a Day in Their Underwear

To Get to Know Your Customers, Spend a Day in Their Underwear | Pretium Solutions | Scoop.it
If you want to create products and services that truly serve customers' needs, you need to find ways to get them to open up about very personal thoughts and feelings.
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Wharton Professor Focuses on Strong Brands, Happy Customers

Wharton Professor Focuses on Strong Brands, Happy Customers | Pretium Solutions | Scoop.it
Barbara Kahn knows a thing or two about marketing. In fact, it helped her earn a unique claim to fame: The former English lit major is ranked as one the best business school professors in the world according to Poets & Quants, a social network for MBA candidates. Kahn is the Patty and Jay H. Baker Professor of Marketing and director of the Jay H. Baker Retailing Center at The Wharton School at the University of Pennsylvania. She also spent three and a half years as the Dean and Schein F Topic: Customer Experience.
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Making the Customer Experience Easy - Think customers: The 1to1 Blog

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Mail-In Rebates: Annoying Customers, One UPC Code at a Time

Mail-In Rebates: Annoying Customers, One UPC Code at a Time | Pretium Solutions | Scoop.it
Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now. Funny how a company that allegedly takes its love of its customers very seriously is still forcing them to use mail-in rebates — even for products they purchase online. Oh, I gave it a try. I printed the rebate form, fill Topic: Customer Experience.
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Super Simple Tip to Improve Your Customer Service

Super Simple Tip to Improve Your Customer Service | Pretium Solutions | Scoop.it
One easy change to make sure your customer feedback reaches the employees who can really do something about it.
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How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers | Pretium Solutions | Scoop.it
Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as...
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Social Customer Service Isn’t Going Anywhere | Parature

Social Customer Service Isn’t Going Anywhere | Parature | Pretium Solutions | Scoop.it
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Which Comes First: Engaged Employees or Customer Success?

Which Comes First: Engaged Employees or Customer Success? | Pretium Solutions | Scoop.it
Customers, customers, customers, customers, employees. When you look at the spending on business technologies, that's roughly the emphasis that companies place on one side of the sales wall versus the other. On one level, it makes sense. Customers spend the money and, as we've all heard, they're always right. Then again, there's nothing that can improve the customer experience more than employees who serve customers face-to-face, in customer service centers, or even behind the scenes i Topic: Social Business.
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How To Build A Customer-Centric Culture - Think customers: The 1to1 Blog

How To Build A Customer-Centric Culture - Think customers: The 1to1 Blog | Pretium Solutions | Scoop.it
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An (Almost) Foolproof Way to Get Customers to Spend

An (Almost) Foolproof Way to Get Customers to Spend | Pretium Solutions | Scoop.it
Most new products fail. Here are three ways to you can capture customers' hearts--and wallets.
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How Much Is Your Brand Worth, And Do You Care?

How Much Is Your Brand Worth, And Do You Care? | Pretium Solutions | Scoop.it
I thought that we small business entrepreneurs could learn a lot from studying the Forbes annual ranking of brands (The World’s Most Valuable Brands), but I wasn’t sure what. Especially since there are so few surprises. Six of the top 10 brands are tech companies’ – seven if you count GE. Most [...]
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Why Amazon Is Copying Zappos and Paying Employees to Quit

Why Amazon Is Copying Zappos and Paying Employees to Quit | Pretium Solutions | Scoop.it
It's about making work personal.
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Rockstar Syndrome: How To Create Addictive Customer Service

Rockstar Syndrome: How To Create Addictive Customer Service | Pretium Solutions | Scoop.it
A secret of customer service success: treat your customers like decadent, entitled rockstars. And get them hooked on the rockstarrish feeling your customer experience provides.
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How Much Can Poor Customer Service Cost Your Business? Read On

How Much Can Poor Customer Service Cost Your Business? Read On | Pretium Solutions | Scoop.it
You might not realize just how great an impact poor customer service can have on your company’s bottom line - it's a big one.
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Why You Should Listen to Your Rotten Customers

Why You Should Listen to Your Rotten Customers | Pretium Solutions | Scoop.it
When your business is facing disruption by a competitor, your best customers aren't the ones who will provide the most valuable feedback.
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Colin Taylor TRG's curator insight, April 9, 5:14 AM

Unhappy and defecting customers can give great insight into you #custserv products and services. A complaint is a gift.

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5 Uncommon Ways to Win a Customer's Heart

5 Uncommon Ways to Win a Customer's Heart | Pretium Solutions | Scoop.it
Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
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What If Your Customer Service Is Bad On Purpose?

What If Your Customer Service Is Bad On Purpose? | Pretium Solutions | Scoop.it
When even Walmart and Ryanair say they care about customer service, we need to be consulting the company's actions, not its words, for the real story on its customer experience.
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Which Customers to Listen to, When

Which Customers to Listen to, When | Pretium Solutions | Scoop.it
Only hearing your most profitable, demanding customers leads to disruption.
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Five steps to a shopper-centric discovery experience

Five steps to a shopper-centric discovery experience | Pretium Solutions | Scoop.it
Online retailers need to put the person back in personalization.
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Customer Service is Your Best Marketing - Inkling Media

Customer Service is Your Best Marketing - Inkling Media | Pretium Solutions | Scoop.it
Send to Kindle I’ve stayed in plenty of hotels over the years. Most of them I don’t remember. They are all part of my blurry past of business trips and vacations. Granted, I usually go the cheap route and try to find something that will save me money. But there a few that stand out. For …
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Revive That Old-Fashioned Extra: Excellent Customer Service.

Revive That Old-Fashioned Extra: Excellent Customer Service. | Pretium Solutions | Scoop.it
These budget-friendly moves might engage patrons of your business all the way to the checkout counter.
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Winning in the age of the customer experience: the Rule of Four

Winning in the age of the customer experience: the Rule of Four | Pretium Solutions | Scoop.it
CEO of DDB Group Australia, Chris Brown, writes on the 'Rule of Four' – the criteria customer experiences must deliver in order to win.     As we all know we are currently in a period of great change, which presents numerous challenges as well as important opportunities for our own and our clients businesses. Fundamentally, the context in which we operate has changed. From a linear well-defined path to purchase where advertising and marketing had a clear role, to a multifaceted and multi-layered customer journey where the many and varied interactions and experiences all positively and negatively effect both brand reputation,…
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