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What do you want your audience to know, feel and do as a result of your presentation?
Curated by Suzanne Izzard
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Effective storytelling for business

Effective storytelling for business | Presentations - Lets get creative! | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz
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Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

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Presentation Skills: Five Things You Need To Know About People To Deliver Great Presentations

Robin Good: A short video doodle illustrating how five underconsidered factors have tremendous impact on the quality of your presentations, whether online or live.

 

"Great presenters understand how people think, learn, and react. In this video Dr. Weinschenk shares 5 Things from her book, "100 Things Every Presenter Needs To Know About People".

 

Recommended. 9/10



Via Cornélia Castro, Paksorn Runlert, Robin Good
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Lou Salza's curator insight, March 3, 2013 6:36 PM

Concise and and useful!

Ana Velazquez S's curator insight, March 20, 2013 4:29 PM

Habilidades necesarias para lograr una presentación exitosa con tu audiencia

Jean Luc lebrun's curator insight, June 9, 2014 4:46 PM

Behind these video doodles is an fun company: www.truscribe.com

What is interesting here is that the video is in perfect sync with the audio - this is why it is so powerful..

More critically, something is missing from the video: a summary. The author summarizes with "So there you have it, five things you need to know about people in order to give a better presentation", followed by a rapid zoom out revealing briefly ALL the pictures from the storyboard - too many and too fast to be of use as a memory prop.

Five may be a small number, but for our limited memory - it is huge. We have to remember five more or less disconnected ideas: 20 minute chunks, eye competes with ear, your speech is only a part of whole message (see nice screen illustration at time 3:36), call them to action, people imitate your feelings. It feels like a bullet list. The video could have brought back 5 key images corresponding to the 5 points to help anchor them in our memory.

This is why I recommend that the "take-away" slide, a.k.a. the conclusion or summary slide, refreshes people's memory by bringing back small pictures of the key visuals of the presentation next to the text points that they helped make. It does not matter if they are not fully readable, their role is simply to jog memory.

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WORDS- Group work

WORDS- Group work | Presentations - Lets get creative! | Scoop.it
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Words account for just 7% of how people perceive us when we communicate, so I hear you say “they don't even listen to what I am saying"! Sadly this is true so we have to make sure what we say is spot on, clear, meaningful, jargon free, appropriate, simplistic and impacting. However when we get our words and language right and linked to good story telling, supported with amazing vocals and effective and memorable visuals the overall presentation will leave your audience with a memorable message.

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NLP Anchoring Technique

Anchoring Technique From Neuro Linguistic Programming. Fun personal development tool.
Suzanne Izzard's insight:

A short video clip taking you through the steps of NLP anchoring to help you gain confidence and fight those nerves.

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Sonia Thomas's curator insight, May 27, 2013 7:06 PM

Build confidence before you stand in front of a new group or record a video. Great preparation technique.

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Crafting Outstanding Presentations - Storytelling Techniques

Spielberg "meets" Presentation Zen. (Outstanding Presentations: Storytelling Techniques http://t.co/ZBVarwX1 XLNT system!

 

Enjoy this SlideShare presentation on how to create a compelling presentation using storytelling and story structure.  

 

I really like the processes the author uses to craft his stories and want to try out some of the ones I haven't worked with yet.

 

Have fun with this one!


Via Karen Dietz
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6 steps to the perfect business pitch

6 steps to the perfect business pitch | Presentations - Lets get creative! | Scoop.it
            IT goes without saying that if you want to succeed in business then you have to be able to deliver that perfect pitch.During my time...
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Amy Cuddy: Your body language shapes who you are | Video on TED.com

TED Talks Body language affects how others see us, but it may also change how we see ourselves.
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10 Sexy Presentation Slides, Tips on How You Can Design Awesome Pre...

www.CommunicationSkillsTips.com - Download 3 FREE Public Speaking EBooks I analyzed some of the “Most Loved Presentations of All Time” on Slideshare to fi...
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Structure Your Presentation Like a Story

Structure Your Presentation Like a Story | Presentations - Lets get creative! | Scoop.it
To win people over, create tension between the status quo and a better way.
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How to Create More Powerful Content Marketing Stories - video clip

How to Create More Powerful Content Marketing Stories - video clip | Presentations - Lets get creative! | Scoop.it
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
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11 Essential Apps for your Next Conference Trip • academiPad

11 Essential Apps for your Next Conference Trip • academiPad | Presentations - Lets get creative! | Scoop.it
These 11 apps will make your iPad shine on every conference trip. They will cover your back from boarding the plane to getting out of bed.
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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Presentations - Lets get creative! | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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4 Quick Confidence Boosters

4 Quick Confidence Boosters | Presentations - Lets get creative! | Scoop.it
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Margaret Kendle's comment, April 12, 2013 12:10 PM
That reminds me of a good tip I once heard - rather than be in 'a' right state before presenting - work at being in 'the' right state
Suzanne Izzard's comment, June 12, 2013 5:17 PM
You are welcome Karen, this is just a quick flip chart I usually pop up at the start of a training session!
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Body Language - Non Verbal - Group work

Body Language - Non Verbal - Group work | Presentations - Lets get creative! | Scoop.it
Suzanne Izzard's insight:

Body Language and non-verbal indicators and movements have the biggest impact (55%) when communicating and these can be good, bad and ugly depending on what you do!! So your presentation can be memorable for great reasons or not so great depending on how you communicate non verbaly….so this is a key area to pay attention to. This picture shows just a few areas you need to consider when presenting. Get someone to observe and give you feedback and see where you excel and where you might need to develop to engage the audience more.

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Group work..your VOCALS what to consider when communicating

Group work..your VOCALS what to consider  when communicating | Presentations - Lets get creative! | Scoop.it
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Vocals e.g. the tone of your voice, the pitch, intonation, pace, speed and sound account for 38% of how we communicate compared to 7% Words and 55% Non Verbal e.g body language. This is just a sample of ideas from group work at one of my workshops where we discuss and share ideas of how we can maximise and use our vocals to get the best impact. Great work guys!

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Story Structure Diagrams

Story Structure Diagrams | Presentations - Lets get creative! | Scoop.it
Yes, it’s true, I’ve had story structure on the brain. I’ve also recently joined pinterest (of which I immediately became addicted). But there’s a happy side effect of these...
Suzanne Izzard's insight:

An interesting collection of diagrams showing story structures.

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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Presentations - Lets get creative! | Scoop.it
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca, Karen Dietz
Suzanne Izzard's insight:

Always useful...a resource of free templates.

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Debra Askanase's comment, April 29, 2012 7:47 AM
Awesome! Sharing now...
Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
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The Engagement Secret Of Great Leaders - Forbes

The Engagement Secret Of Great Leaders - Forbes | Presentations - Lets get creative! | Scoop.it
Show me a great leader and I'll show you a talented storyteller. Leadership and storytelling go hand-in-hand.
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easel.ly | create and share infographics -- visual storytelling

easel.ly | create and share infographics -- visual storytelling | Presentations - Lets get creative! | Scoop.it

An easy way to create infographics and posters with ready-made visual themes.

 

Wow -- I see several templates I'm going to use today for my work with clients. What fun! This platform looks easy to use and I hope it is. Talk about some great visual storytelling!

 

In the meantime, I hope you find some templates you can use. Enjoy playing!

 

Thanks to fellow curator Baiba Svenca for finding this and sharing!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Baiba Svenca, Karen Dietz, Becky Gaylord, Ivo Nový, Lauren Moss, Anthony Burke, Thomas Faltin
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Alfredo Corell's comment, November 13, 2012 2:30 AM
Everybody could be relaxed... it's finally working back. Enjoy!!!
Nuava Solutions's curator insight, December 19, 2012 10:35 AM

For more information on Online Solutions, please visit our website or contact us.

Cb Bowman's curator insight, September 10, 2013 12:31 PM

The current wave in marketing and/ or knowledge sharing. 

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3 Characteristics of Amazing Presentations

3 Characteristics of Amazing Presentations | Presentations - Lets get creative! | Scoop.it
First, make sure you have something to say. Then, follow these basic rules.
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Anchoring - NLP Technique:: Build your confidence

Anchoring - NLP Technique:: Build your confidence | Presentations - Lets get creative! | Scoop.it

Anchoring - NLP Technique - How to use NLP anchoring and how it works to help you build your confidence

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The Presentation Secrets of Steve Jobs

Carmine Gallo's new book, The Presentation Secrets of Steve Jobs, will be available in September! It will change the way you give presentations.
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