Sway is an intelligent app that helps you easily create an interactive web-based canvas of your ideas. Pull your content from a variety of sources with minimal effort and use the built-in layout engine to craft a cohesive look and feel that looks great on any screen.
How many times have you been in a meeting or on a phone call and drew a blank on someone's name? Is it Joan or Jane? Mike or Mark? Tim or Tom?
Suzanne Izzard's insight:
Anyone who has been on one of my courses will know I make an effort to remember names, and for me this is important and in some training sessions we play a game and everyone gets to rememeber each persons name! Great fun and so useful and personal too. These top tips are a fabulous reminder of whats important.
Fear of public speaking tops death and spiders as the nation’s number one phobia.
Suzanne Izzard's insight:
Would you believe my son in this photo suffers from stage fright? Well he has for many years and yet with the right help and mindset he has overcome it and is now back in the driving seat...this article explains that before speaking in public and presenting we should try to reframe any stress, this can then help us to perform better.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?: Boy meets girl. They fall in love. They get married.
That's what most people do with their business writing.
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.