Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
I came across Nick when researching how to write a home page for my soon to be launched website - crocuscoaching.co.uk
He writes clearly and to the point, something I like and can learn from. Here he gives advice on not to use the 'Hook' technique when pitching to clients.
Are you sure you want to delete this scoop?
Spielberg "meets" Presentation Zen. (Outstanding Presentations: Storytelling Techniques http://t.co/ZBVarwX1 XLNT system!
Enjoy this SlideShare presentation on how to create a compelling presentation using storytelling and story structure.
I really like the processes the author uses to craft his stories and want to try out some of the ones I haven't worked with yet.
Have fun with this one!