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What do you want your audience to know, feel and do as a result of your presentation?
Curated by Suzanne Izzard
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Rescooped by Suzanne Izzard from Just Story It! Biz Storytelling!

When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Presentations - Lets get creative! |
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Karen Dietz
Suzanne Izzard's insight:

I came across Nick when researching how to write a home page for my soon to be launched website - 

He writes clearly and to the point, something I like and can learn from. Here he gives advice on not to use the 'Hook' technique when pitching to clients.

Nick Usborne's comment, March 15, 2013 9:39 PM
I should have come by more often to check the comments. Some great feedback here. Thank you Karen for featuring the post, and thank you to everyone who took the trouble to comment!
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Rescooped by Suzanne Izzard from Just Story It! Biz Storytelling!

Crafting Outstanding Presentations - Storytelling Techniques

Spielberg "meets" Presentation Zen. (Outstanding Presentations: Storytelling Techniques XLNT system!


Enjoy this SlideShare presentation on how to create a compelling presentation using storytelling and story structure.  


I really like the processes the author uses to craft his stories and want to try out some of the ones I haven't worked with yet.


Have fun with this one!

Via Karen Dietz
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Rescooped by Suzanne Izzard from Just Story It! Biz Storytelling!

Effective storytelling for business

Effective storytelling for business | Presentations - Lets get creative! |

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.


Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.


How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.


That's what most people do with their business writing.


Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Via Gregg Morris, Karen Dietz
Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling.