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Presentations - Lets get creative!
What do you want your audience to know, feel and do as a result of your presentation?
Curated by Suzanne Izzard
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Rescooped by Suzanne Izzard from Just Story It! Biz Storytelling
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Presentations - Lets get creative! | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Karen Dietz
Suzanne Izzard's insight:

I came across Nick when researching how to write a home page for my soon to be launched website - crocuscoaching.co.uk 

He writes clearly and to the point, something I like and can learn from. Here he gives advice on not to use the 'Hook' technique when pitching to clients.

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Nick Usborne's comment, March 15, 2013 9:39 PM
I should have come by more often to check the comments. Some great feedback here. Thank you Karen for featuring the post, and thank you to everyone who took the trouble to comment!
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Rescooped by Suzanne Izzard from Just Story It! Biz Storytelling
Scoop.it!

How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Presentations - Lets get creative! | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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