Presentations - Lets get creative!
1.1K views | +0 today
Presentations - Lets get creative!
What do you want your audience to know, feel and do as a result of your presentation?
Curated by Suzanne Izzard
Your new post is loading...
Your new post is loading...
Scooped by Suzanne Izzard!

The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Presentations - Lets get creative! |
Brands use social for storytelling 88 percent of the time.
Tania Tytherleigh's curator insight, July 19, 2014 8:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

Rescooped by Suzanne Izzard from Just Story It! Biz Storytelling!

Effective storytelling for business

Effective storytelling for business | Presentations - Lets get creative! |

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.


Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.


How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.


That's what most people do with their business writing.


Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Via Gregg Morris, Karen Dietz
Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling.