Presentation Skills
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Janet Bickel-Burton from New Customer - Passenger Experience
Scoop.it!

Big Data Changes Social Media Marketing

Big Data Changes Social Media Marketing | Presentation Skills | Scoop.it

As social media gets bigger, so does the amount of data that flow from such platforms as Facebook, Pinterest and Twitter. To help marketers use these data to obtain relevant insights, complex analytics platforms have developed as well. Indeed, big data has changed the way social media marketing works, and the following is a list of some of these changes according to Michele Nemschoff, a digital marketing expert.


Via The Fish Firm, Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 18, 2013 1:30 PM

Businesses are trying to keep pace with the ongoing innovations in the marketplace, in the meantime consumers are more and more engaged via #mobile and other tools. Along the way a lot of valuable #Data is generated, therefore opportunities are abound if you can capture the right data and offer the right engagement for your #customers in return. 

 

" Experts say that 90 percent of all the data in the world right now was generated during the last two years. In addition, only 20 percent of this data is structured, or arranged in columns and rows which can be analyzed using traditional analytics tools.

As such, eighty percent of this data is “unstructured;”  pictures, videos or posts that come from sources like Facebook, YouTube and Instagram. These unstructured data represent people’s interests, opinions and activities, and if marketers can create insights out of these data by having the ability to store, administer and investigate them, then that’s a huge advantage for them.

Analysis of big social media data allows marketers to see relevant trends which allow them to create more personalized and highly customized content. People respond more to campaigns that are relevant to their needs and what they like, share and talk about."

 

 

santina kerslake's curator insight, September 19, 2013 10:09 AM

We share the info we can relate to so we need to create #marketing that is relevant 

Rescooped by Janet Bickel-Burton from Presentation Skills
Scoop.it!

25 phrases to guide you to greatness in public speaking

25 cardinal phrases to power your public speaking skills!

more...
Brian Buchmann's curator insight, June 16, 2013 1:03 PM

I like it

MAB 1 Online Marketing's curator insight, June 17, 2013 1:17 AM

anyone with difficulty with public speaking maybe this will help!

Elsie Barone's curator insight, June 21, 2013 10:03 AM

Good

Scooped by Janet Bickel-Burton
Scoop.it!

25 phrases to guide you to greatness in public speaking

25 cardinal phrases to power your public speaking skills!

more...
Brian Buchmann's curator insight, June 16, 2013 1:03 PM

I like it

MAB 1 Online Marketing's curator insight, June 17, 2013 1:17 AM

anyone with difficulty with public speaking maybe this will help!

Elsie Barone's curator insight, June 21, 2013 10:03 AM

Good

Rescooped by Janet Bickel-Burton from New Customer - Passenger Experience
Scoop.it!

Customer Journey Mapping: A Walk In Customers’ Shoes | Sabre Airline Solutions

Customer Journey Mapping: A Walk In Customers’ Shoes | Sabre Airline Solutions | Presentation Skills | Scoop.it

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, September 18, 2013 1:53 PM
Your customer is the reason you are in business! It takes 12 positive experiences to make up for one negative one.91 percent of unhappy customers will not return to your airline after a bad experience. The right questions are asked by Julie Dent: 

"As an airline executive, do you know what your customers expect from your company from the moment they are inspired to travel through to the end of the journey when they are reminiscing with their friends and family? How many opportunities has your airline had to interact with customers before they get to the end of their journey? How important are your customers to your airline, and how do you recognize the needs of each one?

Airlines realize that “ownership” of the customer has become just as important as operations.

Understanding who your customers are and why they do business with your airline supports your longer-term vision for the business and the goal of keeping customers for life (lifetime value). However, to solidify your customer experience strategy and then fulfill that strategy, it is vital to take a walk in your customers’ shoes. How you treat each customer should be different once you know his needs. This is established through customer journey mapping."

Debra Walker's curator insight, September 18, 2013 2:59 PM

Empathy is critical to understanding your customer of today...and tomorrow.  What do you think? 

Scooped by Janet Bickel-Burton
Scoop.it!

How to write a speech - Ginger Public Speaking

How to write a speech - Ginger Public Speaking | Presentation Skills | Scoop.it
Writing a speech is easier than you think using the five steps of speech writing. Best-selling author Sarah Lloyd-Hughes shares her wisdom on speech writing.
more...
Heather Daugherty's curator insight, April 18, 2013 3:51 PM

Speech writing made simple.

Margje Van Der Lei's curator insight, October 10, 2013 6:02 PM

Normally I speak from my heart, and trust that the words that comming that is needed to say for the people who are in the room.

Every lecture is different, and maybe a speech is different too. Great tips here.