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Thoughts and provocations around content marketing in a digital media age
Curated by Joakim Baage
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5 Ways to Hit the Refresh Button on Your Content Marketing Strategy « Positive Media, awesome marketing across Essex

5 Ways to Hit the Refresh Button on Your Content Marketing Strategy « Positive Media, awesome marketing across Essex | Premium Content Marketing | Scoop.it
Joakim Baage's insight:

Go epic!

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15 Marketing Trends In 2013 And How Your Business Can Use Them

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Good read from Rohit Bhargava

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The Story of News and Content Curation: Where Did It All Start?

The Story of News and Content Curation: Where Did It All Start? | Premium Content Marketing | Scoop.it
If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something

Via Robin Good
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Robin Good's comment, March 14, 2013 6:45 AM
Bravo Ron, excellent job.
Ron VanPeursem's comment, March 14, 2013 7:35 AM
Thanks, Robin!
Michael John Freestone's curator insight, March 25, 2013 11:26 PM

Read about the beginning of content curation

www.mjfgroup.biz

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The age of the brag is over: why Facebook might be losing teens

The age of the brag is over: why Facebook might be losing teens | Premium Content Marketing | Scoop.it
One week ago, Facebook Director of Product Blake Ross announced that he’d leave the company in a goodbye letter he posted on his profile page. Ross wrote:
"I’m leaving because a Forbes writer...
Joakim Baage's insight:

I'm not so worried about if FB is cool or not, I don't think kids use FB because it's cool, it's just a natural part of their life. Chasing cool is a fools game...

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New York Times gives Starbucks visitors 15 free stories a day

<em>New York Times</em> gives Starbucks visitors 15 free stories a day | Premium Content Marketing | Scoop.it
News brands like the New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content. In the lates example, Times readers can get 15 free stories a day while sitting in Starbucks.
Joakim Baage's insight:

Great example of a brand giving value instead of ads

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Nick Denton is betting the future of advertising is conversational

Nick Denton is betting the future of advertising is conversational | Premium Content Marketing | Scoop.it
Gawker Media CEO Nick Denton says he is making the network’s revamped discussion platform the centerpiece of a new advertising effort — hoping to convince brands that they should come and talk about their products and services in Gawker’s comment...
Joakim Baage's insight:

Getting the brands into the conversation is the future, according to Nick Denton

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Content Curation: Copyright, Ethics & Fair Use

Content Curation: Copyright, Ethics & Fair Use | Premium Content Marketing | Scoop.it
Joakim Baage's insight:

What is fair use of other people's content?

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6 Questions Content Marketers Should Ask Before Hiring a Journalist

6 Questions Content Marketers Should Ask Before Hiring a Journalist | Premium Content Marketing | Scoop.it
Recruiting former journalists can offer many benefits for a company's marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask befo...
Joakim Baage's insight:
Are they over the whole “church/state” thing? Can they write for story and strategy, not just information? Can they recognize the core formula for your business? Do they have what it takes to quantify success? 
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Publishers say paywalls, price hikes are working for newspapers | Poynter.

Create. Inform. Engage. | Journalism training, media news & how to's
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“Marketing has become a content war and nobody is better positioned to win a content war than a content company,” Moroney told the more than 500 attendees at the national conference. “I urge you to have a conversation with your newsroom about it. …  I think it can work on any scale in all markets.”

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Marketing Should Be a Profit Center, Not a Cost Center

Marketing Should Be a Profit Center, Not a Cost Center | Premium Content Marketing | Scoop.it
One of the deep-seated beliefs of the late great Peter Drucker was that “The business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation
Joakim Baage's insight:

Amen

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Tesla vs. The New York Times: Everyone's a Media Company/Critic Now

Tesla vs. The New York Times: Everyone's a Media Company/Critic Now | Premium Content Marketing | Scoop.it
Telsa's rebuttal to the New York Times might be one of the most compelling case studies for content marketing yet.
Joakim Baage's insight:

Some good POV here from Contently on Tesla vs NYT

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Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes

Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' - Forbes | Premium Content Marketing | Scoop.it
Play it right and loyal, engaged customers will create high-quality content for you in a variety of ways on the web, without being paid.
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Anatomy of a YouTube Contract: Ten Questions to Ask Your Network | Big Frame

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If you're a content creator, it goes without saying that your YT contract is important, some good tips from Big Frame co-founder Sarah Penna here

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Using Content Curation to Nurture Leads | Content Marketing | Yesler B2B

Using Content Curation to Nurture Leads | Content Marketing | Yesler B2B | Premium Content Marketing | Scoop.it
Boost your lead nurturing and marketing with content curation to help you remain relevant to prospective buyers on their buying journey.
Joakim Baage's insight:

Curation is the way to make sense of information overload

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News Storytelling and Curation with Storify: Great Examples from Susan Mernit

News Storytelling and Curation with Storify: Great Examples from Susan Mernit | Premium Content Marketing | Scoop.it

Via Robin Good
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Harpal S.sandhu's curator insight, March 4, 2013 8:46 PM

SOCIAL MEDIA

Alfredo Corell's curator insight, March 10, 2013 7:28 AM

Some useful examples and goo tips to putting Storify to work...

Charlotte L Weitze's curator insight, March 11, 2013 4:42 AM
Robin Good's insight:

 

 

Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.

 

She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.

 

"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."

 

“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”

 

Brava Susan, great job and superglad to have intercepted you again.

 

 

Instructive. Informative. Resourceful. 8/10

 

Full article:http://www.knightdigitalmediacenter.org/blogs/smernit/2013/02/storify-popular-curation-platform-tells-stories-social-media

 

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YouTube’s Show-Me-the-Money Problem

YouTube’s Show-Me-the-Money Problem | Premium Content Marketing | Scoop.it
YouTube made a big push to get video makers to deliver higher-quality clips. Now some say Google's site isn't delivering on its end.
Joakim Baage's insight:

But many big publishers say that after YouTube takes its 45 percent cut of the ads it sells, they frequently end up keeping about $2.50 for every 1,000 views their clips generate — that is, if their video generates a million views, they get $2,500.

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Brands beat celebrities in the follower stakes | SMI

Brands beat celebrities in the follower stakes | SMI | Premium Content Marketing | Scoop.it
But this doesn't necessarily translate into sales, new research warns
Joakim Baage's insight:

I've been saying this for a long time and now figures are showing it, people who think Facebook and social networking is a fad, should consider that usage and growth is down due to Generation X, baby boomers and seniors dropping off, but Millennials remain constant...

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It's Time to Re-Invent Advertising | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

It's Time to Re-Invent Advertising | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Premium Content Marketing | Scoop.it
Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen�...
Joakim Baage's insight:

"Content is today's currency in marketing"

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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | Premium Content Marketing | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
Joakim Baage's insight:

Make sure images are part of your content marketing mix!

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FredColantonio's curator insight, February 12, 2013 5:48 AM

 

 10
France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

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Rebuilding Playboy: Less Smut, More Money

Rebuilding Playboy: Less Smut, More Money | Premium Content Marketing | Scoop.it
Playboy, now private, in the past few years has outsourced much of its media operations and shed some of the seedier aspects of its business, like its cable-TV channels, to focus on fragrance licensing and other revenue streams.
Joakim Baage's insight:

Licencing content could be of great value for a brand that now wants to be more lifestyle and less smut

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Inside Société Perrier: The Present and Future of a Content Strategy

Inside Société Perrier: The Present and Future of a Content Strategy | Premium Content Marketing | Scoop.it
The company hired Mirrorball in 2011 to devise a re-branding strategy that would pump the right kind of content to a fresh base of social consumers.
Joakim Baage's insight:

Titled Société Perrier, the effort now spans nations. Perrier’s content is sourced from elite and sought-after scene-makers in New York, Los Angeles, Tokyo, London, Mexico City, and Dubai — to name just a few...

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What Is 'Native Advertising'? Depends Who You Ask

What Is 'Native Advertising'? Depends Who You Ask | Premium Content Marketing | Scoop.it
What is 'native advertising' and why is it a thing all of the sudden?
Joakim Baage's insight:

Some insight to a marketing buzzword

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Advertisers Should Act More Like Newsrooms

Advertisers Should Act More Like Newsrooms | Premium Content Marketing | Scoop.it
The rise of spontaneous social ads means the end of the ad campaign as we know it.
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Reinventing Banners is Hard Work

Reinventing Banners is Hard Work | Premium Content Marketing | Scoop.it
AOL's Project Devil ad unit won the IAB's Rising Star contest two years ago. Its bumpy road to adoption is a cautionary tale.
Joakim Baage's insight:

“We need to bring real innovation to advertising, and it has to be as good for the user as it is for the advertiser,” said Robyn Peterson, CTO of Mashable. “Responsive advertising is a great step, as it brings the advertiser to the user across devices in a meaningful way. Native advertising (custom content) is phenomenal as it brings the advertiser into the conversation. Just plain ‘bigger’ is not always ‘better.’”

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Reporters Need to Understand Advertising. But Should They Be Making It? | John Battelle's Search BlogJohn Battelle's Search Blog

Reporters Need to Understand Advertising. But Should They Be Making It? | John Battelle's Search BlogJohn Battelle's Search Blog | Premium Content Marketing | Scoop.it
Joakim Baage's insight:

"What’s crazy is journalists seems almost proudly ignorant of the business of advertising" This is an interesting topic and as Battelle points out something that needs to be addressed as the advertising-based business model is on a decline

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