Premium Content Marketing
765 views | +0 today
Follow
Premium Content Marketing
Thoughts and provocations around content marketing in a digital media age
Curated by Joakim Baage
Your new post is loading...
Your new post is loading...
Scooped by Joakim Baage
Scoop.it!

Infographic Monitoring Social Buzz for Rising Artists at SXSW 2013 - Digital Doughnut

Infographic Monitoring Social Buzz for Rising Artists at SXSW 2013 - Digital Doughnut | Premium Content Marketing | Scoop.it
As SXSW makes its highly anticipated return this year we look at the artists receiving the most social buzz at SXSW.
Joakim Baage's insight:

An analysis at buzz bands at 2013 SxSW

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Google HQ hosts Vince Vaughn, Owen Wilson film 'The Internship'

Google HQ hosts Vince Vaughn, Owen Wilson film 'The Internship' | Premium Content Marketing | Scoop.it
Google Inc. employees were a bit star struck this week as Hollywood descended on the company’s Mountain View, Calif., campus to film scenes for the 20th Century Fox comedy “The...
Joakim Baage's insight:

Content marketing movies, why not? Google is not said to have financed this movie, but it's certainly reeping the benefits of it and will most likely do lots of free marketing. Probably a win-win for everyone involved.

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Introducing the Girlfriend Jean - A Revolution in Denim from Bonobos

The Girlfriend Jean takes everything a woman looks for in jeans, and stitches it together in a way men can understand. Because sometimes a guy's favorite pai...
Joakim Baage's insight:

Great, clever and funny content marketing on April Fool's Day, courtesy of Bonobos: The Boyfriend Jean is so yesterday, introducing the Girlfriend Jean! Thanks Gabe Zichermann for the link!

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Branded Content: Is It Better to Own or Sponsor? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Branded Content: Is It Better to Own or Sponsor? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Premium Content Marketing | Scoop.it
as branded content surges, should companies make their own content, or buy it from somebody else? creativity, control, speed, quality and cost are at stake.
more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

The Story of Your Agency Brand - Thought Legion

The Story of Your Agency Brand - Thought Legion | Premium Content Marketing | Scoop.it
Joakim Baage's insight:

Strong brands have a strong narrative — an interesting answer to the question, “Tell me about your firm.”

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

YouTube Blog: YouTube Hits a Billion Monthly Users

YouTube Blog: YouTube Hits a Billion Monthly Users | Premium Content Marketing | Scoop.it
Joakim Baage's insight:

YouTube is the gold standard in online video and all brands serious about their web presence whould consider hanving a specific YT strategy

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Pepsi MAX & Jeff Gordon Present: "Test Drive"

Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life. #GordonTestD...
Joakim Baage's insight:

16 million views and counting, way to go Pepsi MAX and Jeff Gordon

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

And now, a word against our sponsor

And now, a word against our sponsor | Premium Content Marketing | Scoop.it
The Washington Post's website joined the sponsored-content stampede early this week with the introduction of its BrandConnect Web product, making it the first major U.S. newspaper to embrace sponsored content, according to Digiday.
Joakim Baage's insight:

Newspapers are desperate for new revenue, as many traditional publishers are struggling with a broken advertising system. So its no surprise they are jumping on the native advertising bandwagon, but they don't quite know how to navigate these new waters yet

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

What HP’s 1 Million LinkedIn Followers Means for Marketers [INFOGRAPHIC] | Official LinkedIn Blog

What HP’s 1 Million LinkedIn Followers Means for Marketers [INFOGRAPHIC] | Official LinkedIn Blog | Premium Content Marketing | Scoop.it
HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP.
Joakim Baage's insight:

1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time.

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

LOOK: The 9 Worst Ads Of 2012

LOOK: The 9 Worst Ads Of 2012 | Premium Content Marketing | Scoop.it
"With all the progress we made in 2012... you might think advertisers would have stopped objectifying women and girls, right?
Joakim Baage's insight:

Sometimes it's helpful to look at what not to do...

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

I’m starting another content company, and I plan to make a fortune

I’m starting another content company, and I plan to make a fortune | Premium Content Marketing | Scoop.it
Now that Bleacher Report is in the rear view mirror, I am planning to launch another content company. It’s a "when" rather than an "if"... And I couldn’t be happier to be in this much-maligned busi...
Joakim Baage's insight:

Another case for Content being King!

more...
No comment yet.
Rescooped by Joakim Baage from Transmedia: Storytelling for the Digital Age
Scoop.it!

TFI Sandbox for Documentary Transmedia

TFI Sandbox for Documentary Transmedia | Premium Content Marketing | Scoop.it

Randy Astle:  "As transmedia has moved past its buzzword beginnings, resources and organizations have sprung up to support the creative community involved in multiplatform narratives. The latest of these comes from the Tribeca Film Institute" ...


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, February 28, 2013 11:29 PM

A fabulous transmedia resource ... and, not just for documentary.

Patricia Stitson's curator insight, March 1, 2013 8:45 PM

Beautiful website.  Incredible resource.  Huge motivator to attend the Tribeccas Film Festival. 

 

I will spend hours on this website.

Scooped by Joakim Baage
Scoop.it!

Content is King for online marketing, customer engagement and SEO

Content is King for online marketing, customer engagement and SEO | Premium Content Marketing | Scoop.it
Content is King for online marketing, customer engagement and search engine optimization. You must feed the beast with high quality, customer engaging content.
Joakim Baage's insight:

You can never have too much quality content!

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

GEICO | You're Only Human ~ A Book by the GEICO Gecko

GEICO | You're Only Human ~ A Book by the GEICO Gecko | Premium Content Marketing | Scoop.it
After years of saving people money on their car insurance, America's favorite spokeslizard has written a book.
Joakim Baage's insight:

Staying in character, Geico insurance expands the reach of its Gecko spokesperson by delivering a book. Content marketing includes YT videos, an email newsletter and the website of course

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

8 highly profitable ways to win customer referrals

8 highly profitable ways to win customer referrals | Premium Content Marketing | Scoop.it
Hands down, the most profitable way to find new customers is to motivate your customers to refer others to your business. Most companies don't pour enough energy into harvesting this low-hanging
Joakim Baage's insight:

I like this one: "Engage in not-so random acts of kindness."

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Japanese Schoolgirls Perform Superhuman Energy Attacks - My Modern Metropolis

Japanese Schoolgirls Perform Superhuman Energy Attacks - My Modern Metropolis | Premium Content Marketing | Scoop.it
There is a massive internet photo trend brewing amongst youths in Japan right now that involves taking pictures of teens who appear to be releasing invisible…
Joakim Baage's insight:

I agree with Jeff Gomez: Whether this is a spontaneous trend or the best viral marketing ever, I'm all in favor of superhuman energy attacks by Japanese schoolgirls!

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Expert Advice: How to Become a Better Blogger

Expert Advice: How to Become a Better Blogger | Premium Content Marketing | Scoop.it
These days, anyone can start a blog—but not everyone can stand out as a blogger. Elisa Camahort Page and Jory Des Jardins, two of the three BlogHer.com co-founders, discuss how small business
Joakim Baage's insight:

Embrace the blogging community, it's a key to success in blogging!

more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

Why Storytelling Matters: Contently’s Social Content Summit

Why Storytelling Matters: Contently’s Social Content Summit | Premium Content Marketing | Scoop.it
Brands, agencies and publishers engaged in telling great stories are converging in Manhattan next week to share their own stories.
Joakim Baage's insight:

This looks like a great event for those of you who are in LA next week!

more...
No comment yet.
Rescooped by Joakim Baage from Business Improvement
Scoop.it!

The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | Premium Content Marketing | Scoop.it

Via Daniel Watson
Joakim Baage's insight:

Could not agree more

more...
Georgia Hogarty's comment, March 20, 2013 7:44 PM
I agree with this article. Marketing does attract a wide range of consumers and cultures so this forms relationships with consumers. A multicultural business definitely has its advantages and is a good way of attracting consumers resulting in higher brand awareness and stronger relationships.
Kajal Bhaga's comment, April 8, 2013 6:21 PM
I really enjoyed reading this article. I found it truly interesting. I believe this is a good and effective article to read about in relation to IMC. I agree with you Matthew and the article that “If you treat your business like a machine then don’t be surprised when your employees act like passionless robots”, I think this is absolutely true. I agree with the article that strategy + culture = success, however, it does not work if the people part of the equation is forgotten. Companies need to align culture and social marketing strategy.

According to contentmarketinginstitute.com, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing is advertising a company through blogs, video, social media and additional forms of content marketing. Inbound marketing gets customers attention, and makes a company easy to be found, and also attracts customers to the website by creating interesting content.

What are the powerful implications of a content marketing culture on sales, business growth, branding, team relationships and organisational culture? When a company starts educating people, making content and answering questions ideally building trust and building a relationship which will allow a company to earn the opportunity to partner with them (people). COMPANIES NEED TO MAKE MARKETING A TEAM SPORT and create interdependency that companies fundamentally have engineers speaking life into a brand that companies can take their knowledge and through video and blogs can answer questions which generate leads and then sales. When companies make marketing a team sport, the trust and the relationships that are built within the company is very strong and effective.
Scooped by Joakim Baage
Scoop.it!

WELCOME TO THE WILD COLLECTION TUMBLR

WELCOME TO THE WILD COLLECTION TUMBLR | Premium Content Marketing | Scoop.it
This Old Spice Wild Collection site is so wild it was coded by a real Wolfdog, and is also protected from deadly poachers in 32 countries.
Joakim Baage's insight:

Wildly successful content marketer Old Spice is at it again, meet Mr. Wolfdog

more...
No comment yet.
Rescooped by Joakim Baage from Curation & The Future of Publishing
Scoop.it!

Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | Premium Content Marketing | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.

Via Guillaume Decugis
Joakim Baage's insight:

Some stats on mobile media

more...
Tagmotion's curator insight, March 6, 2013 4:52 PM

Content discovery on mobile devices is a particular challenge. How do you use the limited real estate to best effect?

Tagmotion's Windows Explorer (or Mac Finder)-type interface is one way to present the maximum number of items in the minimum space.

http://www.youtube.com/watch?v=wK06QJKbd3o 

Sharon Naidoo's curator insight, March 14, 2013 11:07 AM

ScoopIT !

LV Johnston's curator insight, March 23, 2013 7:35 AM

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

 

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!

 

Scooped by Joakim Baage
Scoop.it!

How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic] | Business 2 Community

How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic] | Business 2 Community | Premium Content Marketing | Scoop.it
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based
more...
No comment yet.
Scooped by Joakim Baage
Scoop.it!

The Best Advertising is Sincere

The Best Advertising is Sincere | Premium Content Marketing | Scoop.it
This old-fashioned virtue drives the most successful marketing. (The Best Advertising is Sincere http://t.co/4SRWYEoFsC #business)
more...
No comment yet.
Rescooped by Joakim Baage from BUSINESS and more
Scoop.it!

Showcase and Sell Your Expertise Online Like a Pro with POPexpert

Showcase and Sell Your Expertise Online Like a Pro with POPexpert | Premium Content Marketing | Scoop.it

Via Robin Good, Martin Gysler
Joakim Baage's insight:

Interesting platform, I like the model

more...
Martin Gysler's curator insight, March 4, 2013 11:59 AM

It seems that this platform is more interesting than others in the same range. I asked for an invitation. I can not wait to test.

 

Robin Good's comment, March 4, 2013 12:03 PM
yes Martin, this is much better than what I have seen so far. I am quite impressed.
Martin Gysler's comment, March 4, 2013 12:10 PM
Me too, after the short video. It seems to be very user friendly.
Rescooped by Joakim Baage from Transmedia: Storytelling for the Digital Age
Scoop.it!

Digital Publishing for Filmmakers: The Karada and The Silent History [#Transmedia]

Digital Publishing for Filmmakers: The Karada and The Silent History [#Transmedia] | Premium Content Marketing | Scoop.it

Randy Astle:  "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...


Via The Digital Rocking Chair
Joakim Baage's insight:

The book business need this kind of thinking

more...
The Digital Rocking Chair's curator insight, March 5, 2013 1:39 AM

Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel".

Henrik Safegaard - Cloneartist's curator insight, March 5, 2013 2:16 AM

Interesting - Click the headline for the full story.

Debbie Elicksen 's curator insight, March 5, 2013 11:43 AM

The future is now