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Thoughts and provocations around content marketing in a digital media age
Curated by Joakim Baage
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Leave the world behind | Blandat | Kampanjer | www.volvocars.com/se

Leave the world behind | Blandat | Kampanjer | www.volvocars.com/se | Premium Content Marketing | Scoop.it
Leave the world behind by Lune starring Swedish House Mafia
Joakim Baage's insight:

Beautiful film signed Volvo cars, although Swedish House Mafia feels a little outdated now that they have split

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What It's Really Like To Shop At IKEA

Damn you, Sweden.
Joakim Baage's insight:

UGC brand experience animated GIF storytelling

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Twitter Vines Get Shared 4x More Than Online Video

Twitter Vines Get Shared 4x More Than Online Video | Premium Content Marketing | Scoop.it
Marketers love them some Twitter Vines—and for good reason, it turns out.
Joakim Baage's insight:

Interesting, shows that quick bites are what works really well in terms of quantity of shares online

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What it Takes to Be a Top Marketing Executive [INFOGRAPHIC]

What it Takes to Be a Top Marketing Executive [INFOGRAPHIC] | Premium Content Marketing | Scoop.it
Content marketers — it's up to you to rule the marketing world. Not sure that you have what it takes? Yes, you do.
Joakim Baage's insight:

Know your audience

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Why You Are More Like a Hollywood Executive Than You Might Realize

Why You Are More Like a Hollywood Executive Than You Might Realize | Premium Content Marketing | Scoop.it
You probably have not given this much thought if you work outside the entertainment business, but maybe you should: Hollywood is inching closer every day. What I mean is that decidedly non-glamorous
Joakim Baage's insight:

"If you believe that these examples are indicative of a larger trend -- one that is powered by new technologies -- you also will have to agree with the logical conclusion: that an ever larger set of companies and their employees should understand what makes today’s most successful entertainment businesses thrive."

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Make Haste Slowly

Make Haste Slowly | Premium Content Marketing | Scoop.it
Kikkoman USA is taking corporate storytelling seriously, and I was as shocked as anyone else when I was not only intrigued by a 30-second bumper on Hulu.com, but fascinated by the 28-minute documentary beyond the click.
Joakim Baage's insight:

Good case study

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Some B-to-B Brands Make Strides in Social Media

Some B-to-B Brands Make Strides in Social Media | Premium Content Marketing | Scoop.it
It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins.
Joakim Baage's insight:

At the head of the pack are American Express OPEN, General Electric, Philips, Corning, Aon and SAP, according to a new report

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Digital Upfronts Monday: Tubefilter's Guide to NewFronts Presentations

Digital Upfronts Monday: Tubefilter's Guide to NewFronts Presentations | Premium Content Marketing | Scoop.it
The 2013 Digital Content NewFronts are underway! Here's what scheduled for Monday, including presentations by Yahoo, Microsoft, and more.
Joakim Baage's insight:

The Digital Content NewFronts were launched to create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media. Organized similarly to television industry upfront marketplaces, the weeklong series of presentations from digital content powerhouses promises to entice marketing and ad agency executives to view the latest opportunities available for brands to expand their consumer reach on digital platforms.

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Red Bull Music Academy Comes to New York

Red Bull Music Academy Comes to New York | Premium Content Marketing | Scoop.it
The Red Bull Music Academy, a five-week series of concerts, lectures, art installations and workshops that opens Sunday at various locations in the city, is perhaps the most elaborate example of the reach of corporate brands into popular culture.
Joakim Baage's insight:

Great examples of hopw Red Bull keeps on innovating in the content marketing and sponsorship fields

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A Powerful (Mission) Statement

A Powerful (Mission) Statement | Premium Content Marketing | Scoop.it
How Brooklyn-based Holstee's mission statement, which it styled into a poster, inspired millions of people.
Joakim Baage's insight:

I love this, a mission statement viewed online over 50 million times, now that's content marketing done right!

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Why Content Marketing Beats Out Advertising [INFOGRAPHIC]

Why Content Marketing Beats Out Advertising [INFOGRAPHIC] | Premium Content Marketing | Scoop.it
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.
Joakim Baage's insight:

Risk mitigation is a perhaps not often mentioned benefit of content marketing

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What Are the Benefits of Gamification? - Gamification Co

What Are the Benefits of Gamification? - Gamification Co | Premium Content Marketing | Scoop.it
What are the benefits of gamification? Applying gamification is a great way to encourage customers to visit and stay for new content, products or services.
Joakim Baage's insight:

One of my business heroes, Jan Stenbeck, was big on loyalty programs. Gamification is just a new buzz word for a technique that has been used in marketing for a long time, because it works!

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Surprise Is Still the Most Powerful Marketing Tool

Surprise Is Still the Most Powerful Marketing Tool | Premium Content Marketing | Scoop.it
Big Data's great, but it can rob your brand of serendipity.
Joakim Baage's insight:

Good read!

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Content Marketing Editors's curator insight, May 19, 2013 9:43 PM

Great insight on the element of surprise in marketing.

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Confessions of a Newsletter Writer

Confessions of a Newsletter Writer | Premium Content Marketing | Scoop.it
Vitro's Nerdletter tapped into the marketing, tech, and media scenes, and reflected a simplified version of Vitro’s white text on black with no images.
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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Premium Content Marketing | Scoop.it
baby-boomer marketers must recognize that millennials are immune to old-school media tactics.
Joakim Baage's insight:

The CMOs who decide to all-out embrace digital advertising in order to "own" millennials will end up being huge winners.

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5 Marketing Lessons From Lady Gaga

5 Marketing Lessons From Lady Gaga | Premium Content Marketing | Scoop.it
You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist. With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as
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In Content Era, What’s the Role of Agencies?

In Content Era, What’s the Role of Agencies? | Premium Content Marketing | Scoop.it
Most agencies aren't playing a big role in their clients' content marketing strategy.
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Content Marketing the Buzz Among Journalists at ASJA

Content Marketing the Buzz Among Journalists at ASJA | Premium Content Marketing | Scoop.it
What do traditional journalists have to do with content marketing? Quite a bit.
Joakim Baage's insight:

Tips for content marketing writers

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ESPN: The Magazine Puts a Print Spin on Sponsored Content

ESPN: The Magazine Puts a Print Spin on Sponsored Content | Premium Content Marketing | Scoop.it
Branded content has gotten plenty of attention as it's taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The At
Joakim Baage's insight:

Latest in branded content meets traditional print magazines

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Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice

Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice | Premium Content Marketing | Scoop.it
7 ideas to engage through storytelling "Those who tell stories rule the world" - Plato Storytelling - the buzz of 2012? I remember so many articles from . Marketing topic(s):Content marketing creative and formats.
Joakim Baage's insight:

Before interaction, make sure consumers want to interact with your brand...

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Aah! Coke Launches 61 Web Sites For Teen-Focused Campaign | Digital - Advertising Age

Aah! Coke Launches 61 Web Sites For Teen-Focused Campaign | Digital - Advertising Age | Premium Content Marketing | Scoop.it
coca-cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, gifs and videos.
Joakim Baage's insight:

Coke launches new multi-year, iterative campaign involving UGC and content partners such as Alloy and Vevo

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What Comes After The Banner Ad Webinar - @ FolioMag.com

What Comes After The Banner Ad Webinar - @ FolioMag.com | Premium Content Marketing | Scoop.it
The Internet's most popular ad metric is worth less every day. In this
webinar we'll examine how and why your advertising strategy needs to
move where the money is.
Joakim Baage's insight:

This could be interesting

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Curate Your Own (e)Book with Bindworx

Curate Your Own (e)Book with Bindworx | Premium Content Marketing | Scoop.it

Via Robin Good
Joakim Baage's insight:

I really like the idea, the publishing business needs more of this!

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Michelle Gilstrap's comment, April 13, 2013 10:27 AM
I'm going to request an invite too, looks very interesting.
Michiel Gaasterland's comment, April 13, 2013 10:29 AM
Yes - especially curious if it allows you to easily top and tail the content so you can frame it better towards your target audiences and objectives.
AnnC's curator insight, April 30, 2013 8:52 PM

Edit your own book?

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Checking Your Content's Vital Statistics [INFOGRAPHIC]

Checking Your Content's Vital Statistics [INFOGRAPHIC] | Premium Content Marketing | Scoop.it
Content marketing needs more than writing to take off.
Joakim Baage's insight:

KISS

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