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Thoughts and provocations around content marketing in a digital media age
Curated by Joakim Baage
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Logic+Emotion: Responsive Marketing

Logic+Emotion: Responsive Marketing | Premium Content Marketing | Scoop.it
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
Joakim Baage's insight:

A good recap of how design and content work together in the new marketing mix

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Why Most Branded Content Is Just Awful

Why Most Branded Content Is Just Awful | Premium Content Marketing | Scoop.it
Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct:
Joakim Baage's insight:

Who is accountable for your company's content marketing efforts?

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GPS to Get Lost - Jeep

Leo Burnett Buenos Aires
Joakim Baage's insight:

Brilliant integrated campaign. A "Get Lost" GPS app for Jeep, will take you away with voice commands along with navigational instructions like "You are not allowed to wear a tie on this trip"

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Here's How to Use Content Curation as a Powerful Brandbuilder

Here's How to Use Content Curation as a Powerful Brandbuilder | Premium Content Marketing | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon
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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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Infographic: Meet America's 25 Biggest Advertisers

Infographic: Meet America's 25 Biggest Advertisers | Premium Content Marketing | Scoop.it
what's it cost to make a brand ubiquitous? for at&t, the 2012 spending tally added up to $1.59 billion in measured media.
Joakim Baage's insight:

AT&T accounted for more than 1% of 2012 U.S. measured-media spending -- TV, radio, print, outdoor, internet display ads -- or $5.05 for every person in the United States...

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5 Brands Doing Cool Things on Instagram

5 Brands Doing Cool Things on Instagram | Premium Content Marketing | Scoop.it
GE, Red Bull, the NFL and even Sharpie show brands are starting to figure out the visual Web.
Joakim Baage's insight:

Behind the scenes!

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5 Keys to Great Storytelling: Lessons from Barbara Corcoran

5 Keys to Great Storytelling: Lessons from Barbara Corcoran | Premium Content Marketing | Scoop.it
Barbara Corcoran wore a bright red dress the day I first met her, which, combined with my bright orange, may have looked from afar more like a fire than like 2 people. But fiery is definitely a great
Joakim Baage's insight:

"Be the vulnerable underdog"

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Wired Editor Michael Copeland Joins Andreessen Horowitz To Lead New ‘Content Strategy’ | TechCrunch

Wired Editor Michael Copeland Joins Andreessen Horowitz  To Lead New ‘Content Strategy’ | TechCrunch | Premium Content Marketing | Scoop.it
Wired Senior Editor Michael Copeland is joining venture firm Andreessen Horowitz. We've confirmed with the VC firm that Copeland will be leading Andreessen's new 'content strategy.'..
Joakim Baage's insight:

Leading Silicon Valley VC firm hires former Wired editor to lead a new "content strategy."

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What Is Organizational Culture? And Why Should We Care?

What Is Organizational Culture? And Why Should We Care? | Premium Content Marketing | Scoop.it
What leaders need to know to change orgs for the better.
Joakim Baage's insight:

Content marketing can be a big part in shaping what an organizational culture is and can be

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Premium Content Marketing | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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Domino's Uses a Drone to Deliver a Pizza

Domino's Uses a Drone to Deliver a Pizza | Premium Content Marketing | Scoop.it
How would you like to have your pizza delivered by a drone?
Joakim Baage's insight:

Smart!

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Leave The World Behind - By Lune, Starring Swedish House Mafia

Leave The World Behind - By Lune, Starring Swedish House Mafia | Premium Content Marketing | Scoop.it
Leave The World Behind - By Lune, Starring Swedish House Mafia
Joakim Baage's insight:

This latest Volvo campaign is beautiful and thoughtful, but will it sell cars or in any way enhance the Volvo brand? I'm not sure, but it's certainly better than banners and it got my attention.

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Content Marketing: Why Thinking About Sales Always Backfires

Content Marketing: Why Thinking About Sales Always Backfires | Premium Content Marketing | Scoop.it
What marketing companies are promoting as
Joakim Baage's insight:

Don't use content marketing as advertising!

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Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool! | Premium Content Marketing | Scoop.it
Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.
Joakim Baage's insight:

Live events are an important part of content marketing!

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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] | Social Media Today | Premium Content Marketing | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers.
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Content Marketing Is The New Advertising

Content Marketing Is The New Advertising | Premium Content Marketing | Scoop.it

"Understanding what content marketing is and where it's headed next"


Via Marc Rougier
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CAEXI BEST's curator insight, July 16, 2013 7:49 PM
Content Marketing est la nouvelle publicité
eMedToday's curator insight, July 30, 2013 7:38 PM

content marketing is key part of every hospital strategy or at less should be.

warehouseIt's comment, August 14, 2013 9:53 AM
The art is sourcing good intelligent content that will attract current and prospective customers
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Should Branded Content Be Turned Into Ad Units?

Should Branded Content Be Turned Into Ad Units? | Premium Content Marketing | Scoop.it
With branded content taking off like wildfire, there have been some recent moves to standardize it with an IAB ad unit. This isn’t necessarily the right move.
Joakim Baage's insight:

I totally agree with the point of this article that the “walling off” part is worrisome, it's old-school thinking.

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Infographic: Why Relationships Matter in Modern Selling

Infographic: Why Relationships Matter in Modern Selling | Premium Content Marketing | Scoop.it
Introhive is the relationship capital platform. We unlock the connections and relationships within a company to help sales and marketing reach customers.
Joakim Baage's insight:

Good infographic of modern selling and the internet

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Weber Shandwick's Digital Chief On Emerging Content Opportunities [VIDEO] | The Content Strategist

Weber Shandwick's Digital Chief On Emerging Content Opportunities [VIDEO] | The Content Strategist | Premium Content Marketing | Scoop.it
This is the fifth of a nine-video series sharing some of the day’s learnings from the Social Content Summit in April.
Joakim Baage's insight:

On the new PR-agency's role as supporting a brand's content efforts

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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Premium Content Marketing | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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Launching a social good campaign? Here's your content strategy | The Content Strategist

Launching a social good campaign? Here's your content strategy | The Content Strategist | Premium Content Marketing | Scoop.it
Corporate philanthropy has taken on new life through digital media, but having a smart content development plan for a social good campaign is a must.
Joakim Baage's insight:

Some good social CSR campaign tips here

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11 Types of Vine Videos You Haven't Tried

11 Types of Vine Videos You Haven't Tried | Premium Content Marketing | Scoop.it

Christine Erickson:  "Experiencing a little Viner's block lately? Consider switching up your game a bit, with these 11 creative types of Vine video."


Via The Digital Rocking Chair
Joakim Baage's insight:

Are you using Vine yet?

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The Digital Rocking Chair's curator insight, June 10, 2013 1:44 AM

For Vine aficionados ....

siobhan-o-flynn's curator insight, June 10, 2013 9:34 AM

I love that there is a tanomy already! 

Brad Tollefson's curator insight, June 18, 2013 8:05 PM

Wonder how you might use these in a 48 Hr Film Project context?

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M&A on rise as big players seek content

M&A on rise as big players seek content | Premium Content Marketing | Scoop.it
Among New York's 80-plus companies producing stories, music and video, those large enough to be potential targets include Arkadium, Refinery 29 and Complex Media.
Joakim Baage's insight:

Who is going to snap up Arkadium?

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Can a Shaving Company Produce Another Viral Video?

Can a Shaving Company Produce Another Viral Video? | Premium Content Marketing | Scoop.it
Michael Dubin, the company’s founder, said he is trying to spark a national discussion “about what’s going on in the bathroom.”
Joakim Baage's insight:

I think they just did...

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Top 10 Reasons People Don't

Top 10 Reasons People Don't | Premium Content Marketing | Scoop.it
Your business is finally on Facebook, but no one seems interested in what you post. Find out why, so you can stop wasting time and start attracting fans.
Joakim Baage's insight:

Good common sense tips

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