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Thoughts and provocations around content marketing in a digital media age
Curated by Joakim Baage
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From Ink to Screen: Conde Nast's Big Year - VideoInk

From Ink to Screen: Conde Nast's Big Year - VideoInk | Premium Content Marketing | Scoop.it
In 2013, Conde Nast Entertainment rolled out a vast array of original programming for seven of its magazine brands. Here's what they learned.
Joakim Baage's insight:

CNE are off to a banner launch year and half-a-billion views for its original content, according to VideoInk...

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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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10 Things You Should Know About the Global Ad Market

10 Things You Should Know About the Global Ad Market | Premium Content Marketing | Scoop.it
Spin the globe in 2014 and you'll see positive signs for advertising across the planet. Here are 10 points to keep in mind about the worldwide ad market.
Joakim Baage's insight:

U.S. ad growth is accelerating, what do you think that means for content marketing?

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The 10 Most Viral Tumblr Blogs Of 2013

The 10 Most Viral Tumblr Blogs Of 2013 | Premium Content Marketing | Scoop.it
Brides Throwing Cats Hot Dog Legs and The Worst Rooms Ever make the list. Plus Fast Company senior editor Jason Feifer's Selfies At Funerals gets an...
Joakim Baage's insight:

Top 10 Most Viral Blogs on Tumblr in 2013

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Premium Content Marketing | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Premium Content Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Joakim Baage's insight:

Analytics and mobile marketing are most voveted skills

76% of those surveyed believe analytics is a very important/important skill to have, but only 39% believe their talent is stronger/much stronger than other teams. - See more at: http://www.onlinemarketinginstitute.org/blog/2013/11/digital-marketing-skills-infographic/?mkt_tok=3RkMMJWWfF9wsRonvazMZKXonjHpfsX56OslXaC/lMI/0ER3fOvrPUfGjI4ATMVnI+SLDwEYGJlv6SgFQ7DEMaV53rgFWRc=#sthash.ko8HxKw9.dpuf76% of those surveyed believe analytics is a very important/important skill to have, but only 39% believe their talent is stronger/much stronger than other teams. - See more at: http://www.onlinemarketinginstitute.org/blog/2013/11/digital-marketing-skills-infographic/?mkt_tok=3RkMMJWWfF9wsRonvazMZKXonjHpfsX56OslXaC/lMI/0ER3fOvrPUfGjI4ATMVnI+SLDwEYGJlv6SgFQ7DEMaV53rgFWRc=#sthash.ko8HxKw9.dpuf
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How Much Does a Content Marketing Consultant Cost?

How Much Does a Content Marketing Consultant Cost? | Premium Content Marketing | Scoop.it
Considering hiring a content marketing consultant for your business? This article discusses duties, prices ranges, and more.
Joakim Baage's insight:

Good answers to questions I often get

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Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile | TechCrunch

Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile | TechCrunch | Premium Content Marketing | Scoop.it
New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the..
Joakim Baage's insight:

Mobile native ad platform gets acquired

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Concept Space

Concept Space | Premium Content Marketing | Scoop.it
Know those vague media-marketing-consultant-collective businesses that never explain what they actually do? This is all of them. Written and directed by Juli...
Joakim Baage's insight:

Love this video, coworking can be a little pretentious! LOL

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Harper's Embraces Branded Content

Joakim Baage's insight:

NY Times reports about the growing trend of media properties supplementing traditional forms of advertising with sponsored content, which I think is a better form of monetizing content than traditional ads...

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Coca-Cola Content 2020 Initiative Strategy Video - Parts I & II

This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola's emerging content marketing strat...
Joakim Baage's insight:

Are you familiar with Coca-Cola Content 2020 Initiative? This video is well worth watching for anyone interested in marketing

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How Much did that Video Cost? By David Dvir, Photographer/Videographer

How Much did that Video Cost? By David Dvir, Photographer/Videographer | Premium Content Marketing | Scoop.it
“How much does a video cost?” is the most common question we get. So, we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce.
Joakim Baage's insight:

One of the most common question any content creator/producer get...

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L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation

L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation | Premium Content Marketing | Scoop.it
Joakim Baage's insight:

Ultimately, marketers cannot be “insular,” said David Edelman, a global digital marketing strategy division leader at McKinsey. That might mean “bringing in talent or expertise from agencies or forming the right media partnerships and content agreements,” but marketers are now faced with “the journey and experience the consumer has [instead of a product focus only.] It’s a huge shift and it’s a big shift in thinking about budget allocations.”

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How Publishers Can Save Themselves

How Publishers Can Save Themselves | Premium Content Marketing | Scoop.it
There has never been a better time to be a publisher. There have never been more opportunities to build an audience, deliver engaging experiences and monetize them.
Joakim Baage's insight:

Good read: The bottom line is that there has never been a better time to be a publisher.  There have never been more opportunities to build an audience, deliver engaging experiences and monetize them.

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Upset About Beyonce Going Digital, Target Refuses To Stock New Album

Upset About Beyonce Going Digital, Target Refuses To Stock New Album | Premium Content Marketing | Scoop.it
As you may have heard, Beyonce took much of the music world by surprise by launching her new album on iTunes only with no buildup.

Via Jérôme Rastoldo
Joakim Baage's insight:

Sometimes doing the opposite of what youäre supposed to just works

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Terry Coughlin's curator insight, December 27, 2013 6:05 PM

That will show her....

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Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Premium Content Marketing | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Joakim Baage's insight:

Always think about adding value!

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Nevermore Sithole's curator insight, March 10, 2014 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 2014 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 2014 3:01 PM

Really thought provoking

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Social@Ogilvy: When Does Content Marketing Become Native Advertising?

Social@Ogilvy: When Does Content Marketing Become Native Advertising? | Premium Content Marketing | Scoop.it
Ahead of Saturday’s World Teacher’s Day, we have our own Ogilvy teachers, senior leaders  in our digital practice, revisiting social and digital media basics.
Joakim Baage's insight:

That opportunity is back with us — and publishers are now opening up their doors and their platforms and asking us to help them provide value for their audience. The ball is in our court.

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The corporate Web site is dead, long live the new corporate Web site - GeekWire

The corporate Web site is dead, long live the new corporate Web site - GeekWire | Premium Content Marketing | Scoop.it
Earlier this week, Coca-Cola declared the corporate website dead. Take one quick look at their new corporate website and I think you will see an example of
Joakim Baage's insight:

Earlier this week, Coca-Cola declared the corporate website dead.

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Do You Need a Chief Content Officer?

Do You Need a Chief Content Officer? | Premium Content Marketing | Scoop.it
It's time to start thinking about it.
Joakim Baage's insight:

You can always bring in outside people to help with things like design, public relations and SEO, but your CCO must know how to create and disseminate the kinds of stories that will help drive business...

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Newspapers Take to Instagram - Digiday

Here are five newspapers using Instagram in a variety of ways, and with varying success.
Joakim Baage's insight:

Brands have been faster to embrace Instagram than traditional media...

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Content Marketing Is Old News — Social Media Coach

Content Marketing Is Old News — Social Media Coach | Premium Content Marketing | Scoop.it
It cracks me up when a client calls and asks me about this new content marketing thing.  Honestly, we're so hung up on buzzwords these days we can't see the
Joakim Baage's insight:

I love that this infographic pins the first content marketing efforts to cave paintings 4,200 B.C. (!)

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Why Accel Is Leading A $40M Round In Vox Media, A Digital Content Company (!) | TechCrunch

Why Accel Is Leading A $40M Round In Vox Media, A Digital Content Company (!) | TechCrunch | Premium Content Marketing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Joakim Baage's insight:

Its advertising is comprised of traditional inventory like banners and background takeovers, as well as newer products like sponsored video series – Vox added its own in-house agency earlier this year to help with that effort.

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Podcasts for Cabdrivers - Bonnier AB

Podcasts for Cabdrivers - Bonnier AB | Premium Content Marketing | Scoop.it
Spoon's podcasts for Taxi Stockholm reach drivers where and how they work: behind the wheel, listening to the radio.
Joakim Baage's insight:

What medium do cabbies prefer - radio!

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Content marketing requires true commitment, not just a flash in the pan

Content marketing requires true commitment, not just a flash in the pan | Premium Content Marketing | Scoop.it
To deliver compelling content, brands must be prepared to invest time and planning in their content marketing strategy, says Justin Pearse
Joakim Baage's insight:

Nothing is more depressing than unread, unshared and unloved content

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Storytelling Ads May Be Journalism’s New Peril

Storytelling Ads May Be Journalism’s New Peril | Premium Content Marketing | Scoop.it
Native advertising is advertising that wears the uniform of journalism, mimicking the storytelling aesthetic of the host site. Some say it could dilute the power of a brand over time.
Joakim Baage's insight:

Curious to hear what you think about this? It seems to me that good content is good content, and in most situations certainly better than the alternative (interruption ads)

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