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Thoughts and provocations around content marketing in a digital media age
Curated by Joakim Baage
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Rescooped by Joakim Baage from Internet Marketing Strategy 2.0
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Joakim Baage from SOCIAL MEDIA, what we think about!
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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | Premium Content Marketing | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
Joakim Baage's insight:

Make sure images are part of your content marketing mix!

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FredColantonio's curator insight, February 12, 2013 5:48 AM

 

 10
France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

Rescooped by Joakim Baage from Business Improvement
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The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | Premium Content Marketing | Scoop.it

Via Daniel Watson
Joakim Baage's insight:

Could not agree more

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Georgia Hogarty's comment, March 20, 2013 7:44 PM
I agree with this article. Marketing does attract a wide range of consumers and cultures so this forms relationships with consumers. A multicultural business definitely has its advantages and is a good way of attracting consumers resulting in higher brand awareness and stronger relationships.
Kajal Bhaga's comment, April 8, 2013 6:21 PM
I really enjoyed reading this article. I found it truly interesting. I believe this is a good and effective article to read about in relation to IMC. I agree with you Matthew and the article that “If you treat your business like a machine then don’t be surprised when your employees act like passionless robots”, I think this is absolutely true. I agree with the article that strategy + culture = success, however, it does not work if the people part of the equation is forgotten. Companies need to align culture and social marketing strategy.

According to contentmarketinginstitute.com, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing is advertising a company through blogs, video, social media and additional forms of content marketing. Inbound marketing gets customers attention, and makes a company easy to be found, and also attracts customers to the website by creating interesting content.

What are the powerful implications of a content marketing culture on sales, business growth, branding, team relationships and organisational culture? When a company starts educating people, making content and answering questions ideally building trust and building a relationship which will allow a company to earn the opportunity to partner with them (people). COMPANIES NEED TO MAKE MARKETING A TEAM SPORT and create interdependency that companies fundamentally have engineers speaking life into a brand that companies can take their knowledge and through video and blogs can answer questions which generate leads and then sales. When companies make marketing a team sport, the trust and the relationships that are built within the company is very strong and effective.