Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...
Randy Astle: "As transmedia has moved past its buzzword beginnings, resources and organizations have sprung up to support the creative community involved in multiplatform narratives. The latest of these comes from the Tribeca Film Institute" ...
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