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The State of Email in 2017: Email Marketing Stats Across Each Industry

The State of Email in 2017: Email Marketing Stats Across Each Industry | Marketing Insights | Scoop.it
Here’s how the top sites use email marketing in 2017.

Via Peg Corwin
Mike Paget's insight:

Are you curious about how to use email in your marketing strategy? Or should you use it at all? Here are some great trends to see some current email strategies. 

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Peg Corwin's curator insight, May 3, 1:53 PM

Does your site make it difficult to sign up for an email newsletter?  Difficult means...

  • "Hiding your form on a completely unrelated page
  • Only including your opt-in form on one page
  • Burying your signup in a link at the bottom of a page
  • Making a visitor click through on one page to go to another page to sign up."
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"La Gozadera"- 2017 Latin Party!

"La Gozadera"- 2017 Latin Party! | Marketing Insights | Scoop.it
Eventbrite - Premier Production Group, LLC. presents "La Gozadera"- 2017 Latin Party! - Saturday, September 16, 2017 at Windmill Ridge Winery, Tracy, CA. Find event and ticket information.
Mike Paget's insight:

Premier Production Group is excited to announce tickets are available for this event. Learn more: http://lagozadera.party

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How Real-Time Personalization Augments Marketing Automation | Evergage

There are many reasons to use both a marketing automation and personalization platform to optimize the B2B buyer’s journey. Here are the key reasons.
Mike Paget's insight:

Great read on how personalizing your marketing communications will help you win! Marketing automation and CRM's at their best! 

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Calculating the ROI of Hiring a B2B Marketing Firm

Calculating the ROI of Hiring a B2B Marketing Firm | Marketing Insights | Scoop.it
Factors to consider when determining the ROI of a B2B Marketing firm,
Mike Paget's insight:

Spot on @marketscale - Great article on how the world of digital marketing has evolved and the value of hiring a marketing firm rather than growing in-house resources. 

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The State of Email in 2017: Email Marketing Stats Across Each Industry

The State of Email in 2017: Email Marketing Stats Across Each Industry | Marketing Insights | Scoop.it
Here’s how the top sites use email marketing in 2017.

Via Peg Corwin
Mike Paget's insight:

Are you curious about how to use email in your marketing strategy? Or should you use it at all? Here are some great trends to see some current email strategies. 

more...
Peg Corwin's curator insight, May 3, 1:53 PM

Does your site make it difficult to sign up for an email newsletter?  Difficult means...

  • "Hiding your form on a completely unrelated page
  • Only including your opt-in form on one page
  • Burying your signup in a link at the bottom of a page
  • Making a visitor click through on one page to go to another page to sign up."
Rescooped by Mike Paget from SocialMoMojo Web
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12 Social Media Tools to Keep Your Brand’s Presence Up-to-Date | GetResponse Blog

12 Social Media Tools to Keep Your Brand’s Presence Up-to-Date | GetResponse Blog | Marketing Insights | Scoop.it
Social media tools are a necessity to keep your brand's presence up to date. We're suggesting 12 that will help keep your company's social running smoothly.

Via Jessica Kelly
Mike Paget's insight:

Keeping your brand relevant on social media can be a tiresome effort... but there are some great tools here that can make it a manageable task!  

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Jessica Kelly's curator insight, April 17, 5:37 PM
Twelve tools sorted into four logical categories... Nicely done.
Mike Paget's curator insight, April 28, 7:59 PM

Keeping your brand relevant on social media can be a tiresome effort... but there are some great tools here that can make it a manageable task!  

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Facebook Page Layout Changes: How Marketers Should Respond : Social Media Examiner

Facebook Page Layout Changes: How Marketers Should Respond : Social Media Examiner | Marketing Insights | Scoop.it
Have you noticed changes to your Facebook page layout? Discover how to navigate and capitalize on the latest Facebook page design changes.
Mike Paget's insight:

Keeping up with all the changes in social media is a daunting task. Especially when you have a business to run. Here is a quick run through on the newest Facebook layout options. #socialmediamarketing #digitialmarketing #smallbusiness

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Social Ad Spend Surpasses Television: New Research : Social Media Examiner

Social Ad Spend Surpasses Television: New Research : Social Media Examiner | Marketing Insights | Scoop.it
Are you considering social media advertising? Discover where digital advertising dollars are being spent and why marketers are flocking to certain media.
Mike Paget's insight:

Are you wondering where your customers are? This is a very interesting article that will help you understand why you need to invest more marketing spend on social media. More specifically, using video on Facebook. 

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How to Create the Perfect Social Media Marketing Mix

How to Create the Perfect Social Media Marketing Mix | Marketing Insights | Scoop.it
How do you strike the right social media balance in your business? Build awareness and engagement with a perfect social media marketing mix.
Mike Paget's insight:

Great insights into some simple ways to boost your presence on social media 

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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog | Marketing Insights | Scoop.it
We studied over 14 million tweets and two million Facebook updates from more than 100,000 accounts. Here's what w

Via Peg Corwin
Mike Paget's insight:

Some very good insights to what social media channels are used by small business vs what's viewed by end users. Makes you think about how you're posting (or how your should be posting) to get the greatest visibility. 

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Peg Corwin's curator insight, June 10, 2016 1:26 PM

One conclusion is that Pinterest and Linkedin are underappreciated by Brands.

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In Honor of Mother's Day, Here are 7 Mompreneurs Who Founded Million-Dollar Businesses

In Honor of Mother's Day, Here are 7 Mompreneurs Who Founded Million-Dollar Businesses | Marketing Insights | Scoop.it
But for their motherhood and perseverance, these stories of struggle and success are as different as the women themselves.
Via Skip Boykin
Mike Paget's insight:

A special Happy Mother's Day shout out to all the mother's out there. What a special day to celebrate the powerful woman in our lives.Here are a few more inspiring Mom's who prove they can do it all. 

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Bryan Worn's curator insight, May 9, 2016 5:35 PM

I do not really like the term "mompreneurs". You are all hardworking mothers balancing children, partners (and sometimes parents!) who still make time to think, plan and work in your businesses. Congratulations to the thousands who are not in the article!

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How to Use Social Media to Market Your Small Business

How to Use Social Media to Market Your Small Business | Marketing Insights | Scoop.it
Not sure how to use social media to market your small business or startup? We can help. Here are 9 ways social media can help you reach your goals!
Mike Paget's insight:

Social media is a core marketing channel for any small business and this article helps spell out how to use social media to get the best out of it. If you don’t have time to implement this into your marketing effort, we’d be happy to help!

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Mike Paget's curator insight, April 17, 2016 2:43 PM
Leverage the best that social media has to offer small businesses. If you don't have time to learn, we can help!
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Branding | Premier Production Group LLC

Branding | Premier Production Group LLC | Marketing Insights | Scoop.it
Marketing and Event services for small businesses. Our goal is to help you develop and implement a holistic marketing strategy for long term steady growth. We can structure a staged approach that can be initiated as budget allows. Whether you are opening a new company, relaunching an existing, or simply want to expand brand awareness, we can help you accomplish that from end-to-end.
Mike Paget's insight:

Banding is often a very under developed concept in many small businesses. Does your brand convey your values as a company or does it just look cool?  Is your brand consistent across all your online presence?

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7 Tips to Increase Welcome Email Marketing Engagement and Effectiveness

We shake hands when meeting someone new. Someone leads us to our table when we enter a restaurant.

Mike Paget's insight:

It's all about customer service and personalizing the experience for each customer or lead.

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11 Effective Ways to Use Facebook Ads : Social Media Examiner

11 Effective Ways to Use Facebook Ads : Social Media Examiner | Marketing Insights | Scoop.it
Do you need to use Facebook ads more effectively? Discover 11 examples of results-oriented Facebook ads you can use as models for your own business.
Mike Paget's insight:

Great elements to add to your Facebook Ads strategy! 

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How to Define Your Target Market

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
Mike Paget's insight:

Know your target audience before you spend any budget on marketing! Why? Because "no one can afford to target everyone." A great quote from this worthwhile article! 

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The Digital Marketing Channels Small Businesses Use Most

The Digital Marketing Channels Small Businesses Use Most | Marketing Insights | Scoop.it
Websites and social media are the marketing channels that small businesses use most. Other channels, including advertising, are not as popular. See the findings of this SMB marketing research.
Mike Paget's insight:

Very interesting survey!

 

See how you stack up against others who took the survey...

 

Picking your target audience, knowing your marketing channels, and measuring your ROI are critical elements often overlooked by small business owners. 

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12 Social Media Tools to Keep Your Brand’s Presence Up-to-Date | GetResponse Blog

12 Social Media Tools to Keep Your Brand’s Presence Up-to-Date | GetResponse Blog | Marketing Insights | Scoop.it
Social media tools are a necessity to keep your brand's presence up to date. We're suggesting 12 that will help keep your company's social running smoothly.

Via Jessica Kelly, Mike Paget
Mike Paget's insight:

Keeping your brand relevant on social media can be a tiresome effort... but there are some great tools here that can make it a manageable task!  

more...
Jessica Kelly's curator insight, April 17, 5:37 PM
Twelve tools sorted into four logical categories... Nicely done.
Mike Paget's curator insight, April 28, 7:41 PM

Keeping your brand relevant on social media can be a tiresome effort... but there are some great tools here that can make it a manageable task!  

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How to Make a Facebook Cover that Markets Your Business

How to Make a Facebook Cover that Markets Your Business | Marketing Insights | Scoop.it
Looking to visually market your Facebook page? Want to promote your product or service? Here's how to make a Facebook cover that markets your business!
Mike Paget's insight:

Consistency in branding across all your marketing channels is critical. This is a great article on how to carry your brand to your Facebook Cover photo. #1 is the same as we recommend... #4 is a fresh and unique idea! 

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3 Highly Effective Facebook Video Marketing Strategies »

3 Highly Effective Facebook Video Marketing Strategies » | Marketing Insights | Scoop.it
Facebook video marketing is an effective and highly engaging method to grow your business. Use it to develop relationships and build a loyal audience.
Mike Paget's insight:

Simple but still great tips on using video as part of your Facebook marketing strategy! 

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5 Facebook Marketing Techniques to Get Your Page Seen

5 Facebook Marketing Techniques to Get Your Page Seen | Marketing Insights | Scoop.it
How would you like to log into Facebook each morning to see a vibrant, thriving business page? Here's 5 Facebook marketing techniques to get your page seen!
Mike Paget's insight:

5 Simple things to boost your Facebook Business Page. Great tips you can do yourself!

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Pinterest Rolls Out Retargeting: This Week in Social Media : Social Media Examiner

Pinterest Rolls Out Retargeting: This Week in Social Media : Social Media Examiner | Marketing Insights | Scoop.it
Social media news and developments making social media marketing easier. (Pinterest retargeting, YouTube Director, Snapchat ads, Facebook Store Locator)
Mike Paget's insight:

Retargeting is one of the greatest strategies to nurture leads into valuable customers. We've seen great success with retargeting in Google and Facebook... now it's available with Pinterest! 

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21 Social Media Facts You Should Know Right Now

21 Social Media Facts You Should Know Right Now | Marketing Insights | Scoop.it
Social Media facts that you can use to make actionable decisions for your digital marketing efforts and advertising spend.

Via Jessica Kelly
Mike Paget's insight:

Great article with hard facts about advertising on social media. Number 21 is exactly why we recommend using a strategy that can measure your ROI with tracking code from systems like our CRM and Google Analytics. 

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Jessica Kelly's curator insight, May 26, 2016 7:34 PM
OK, I didn't know every single one of stats, but please cut me some slack -- 21 stats is a lot of info to hold in one's brain at any given time.
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How to Create Your Social Media Strategy

How to Create Your Social Media Strategy | Marketing Insights | Scoop.it
Create your social media strategy! 7 tips to equip you with the tools and information you need to take advantage of all social media has to offer.
Mike Paget's insight:

These days everyone says you NEED to market on social media... so you take their advice and create a FB add or maybe you boost a post... and nothing happens. 

This is a great article to help you start building a strategy to leverage social media and see an ROI!  

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How to Use Social Media to Market Your Small Business

How to Use Social Media to Market Your Small Business | Marketing Insights | Scoop.it
Not sure how to use social media to market your small business or startup? We can help. Here are 9 ways social media can help you reach your goals!
Mike Paget's insight:
Leverage the best that social media has to offer small businesses. If you don't have time to learn, we can help!
more...
Mike Paget's curator insight, April 19, 2016 3:28 PM

Social media is a core marketing channel for any small business and this article helps spell out how to use social media to get the best out of it. If you don’t have time to implement this into your marketing effort, we’d be happy to help!

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100 Inbound Marketing Statistics Every Marketer Needs to Know

100 Inbound Marketing Statistics Every Marketer Needs to Know | Marketing Insights | Scoop.it
The future of marketing is inbound. And it's really no surprise; any marketing strategy that provides relevant, useful information to people when they want it
Mike Paget's insight:

Great stats that show why a core part of our marketing strategy is to provide inbound marketing and automate it where possible. 

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