Predictive Insight
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Predictive Insight
Brand Engagement Through Identifying, & Quantifying Subconscious Processes
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Study: Music, language's common evolutionary roots lie in emotion

Study: Music, language's common evolutionary roots lie in emotion | Predictive Insight | Scoop.it

"According to an idea put forth by naturalist Charles Darwin, before humans had either language or music, they had a "musical protolanguage" useful during courtship, fighting over territory and in expressing emotion (which later researchers considered particularly crucial for parent-infant bonding). "


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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | Predictive Insight | Scoop.it

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.

 

Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.

 

Do a Self-Evaluation

 

Here are a few good starter questions:


*What are the qualities/attributes that I want to be associated with my brand?

 

*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?

 

*What are some of the strengths of my business/why does my product appeal to consumers?

 

Here are some highlights:

 

Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.

 

The list should include:

 

*Current Advertising taglines & trademarked phrases

 

*Terms you use as a brand to describe your product

 

*Words you would like the consumer to asociate with your product

 

 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.

 

Takeaway:

 

A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base

 

After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read full article here: [http://bit.ly/RLOnGf]
 


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janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
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What the Shoulders Say About Us | Psychology Today

What the Shoulders Say About Us | Psychology Today | Predictive Insight | Scoop.it
The most ignored area of our body communicates elegantly if we will but observe. By Joe Navarro, M.A....
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The future of Neuromarketing

Prof. Ale Smidts, who coined the term “neuromarketing” in 2002, presented at the Neuromarketing World Forum. Prof.
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» Negative Words Can Be Shut Out Unconsciously - Psych Central News

» Negative Words Can Be Shut Out Unconsciously - Psych Central News | Predictive Insight | Scoop.it
Our brains can unconsciously decide to withhold negative information, according to new work by psychologists at Bangor University in the U.K.
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The Memory That Was a Memory

The Memory That Was a Memory | Predictive Insight | Scoop.it
by Stephen Trask, MT @TraskInsight In the beginning of 2012, Jon Simons and his colleagues performed one of the largest research studies that has ever been conducted. It spanned 147 countries and i...
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The Hidden Bias Against Creativity

The Hidden Bias Against Creativity | Predictive Insight | Scoop.it
by Stephen Trask, MT @TraskInsight Most people would agree that innovation and creativity are essential in every culture and society. Without creativity, the Sony Walkman® would still be the porta...
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Know and Remember Everything, Always and Instantly | Science Not Fiction | Discover Magazine

Know and Remember Everything, Always and Instantly | Science Not Fiction | Discover Magazine | Predictive Insight | Scoop.it
Biotech | Cyber-brain | Imagine you know everything on Wikipedia, in the Oxford English Dictionary, and the contents of every book in digital form.
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Cognitive biometrics: A very personal login

Retina and iris scans, fingerprint and palm logins rely on possession of unique anatomical characteristics that you cannot forget as you might a password. A new review examines alternative approaches to user authentication.
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Rose-colored glasses: Are optimistic consumers more likely to trust salespeople?

People who believe the world is a just place trust salespeople more than consumers who don't -- but only after they've made a purchase, according to a new study.
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Using Neuromarketing to Customize Your Entertainment

Using Neuromarketing to Customize Your EntertainmentThe Economist - Haas Schol of BusinessPowered by NewsLook.com Producer : Fora TV...
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The Only Way to Influence Your Audience is to Engage Them

The Only Way to Influence Your Audience is to Engage Them | Predictive Insight | Scoop.it
When speaking with marketers or social media advocates, you can’t avoid hearing the word “influence.” The three levels of influence are to get your audience to behave the way you want, get th...
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Most Shoppers Research Black Friday Sales Online [INFOGRAPHIC]

Most Shoppers Research Black Friday Sales Online [INFOGRAPHIC] | Predictive Insight | Scoop.it
A new survey released by BFAds.net shows that 51.7% of shoppers said they research Black Friday sales online before they happen.

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Emonalytics, The Convergence of Brain Science and Life Science

Emonalytics, The Convergence of Brain Science and Life Science | Predictive Insight | Scoop.it

Learn to code, read and interpret behavioral changes in facial expressions - Click to learn more and request info.

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The Far-Reaching Impact of Emotion: Brands, Engagement, and the Law | DuetsBlog

The human face reveals what occurs on a subconscious level and understanding emotion allows marketers to create stronger brands that engage their audiences. Emotion research is so far reaching that it also gives us telling clues into deceit, and a person’s genuine beliefs and behaviors. . . . . .

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#MMChat Transcript Steve Trask on Emotion Analytics: Quantifying Emotion for better brand engagement

Enjoy this transcript from Stephen Trask's appearance on #MMchat

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How Charles Darwin Influenced Your Mom

How Charles Darwin Influenced Your Mom | Predictive Insight | Scoop.it
by Stephen Trask, MT @TraskInsight When you were an adolescent, did your mother ever tell you, “Smile if you are in a bad mood, it will cheer you up?”  Or perhaps your mother told you to smile...
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The Future of Focus Groups: My Brain Knows What You Like - Forbes

Sometimes what you don’t know you know is where the action is. With lessons about both personal humility and the future of focus groups, first of its kind research used brain data from a small group to predict behavior in the general public.
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We are not Able to Say What Goes Through our Mind

We are not Able to Say What Goes Through our Mind | Predictive Insight | Scoop.it
by Stephen Trask, MT @TraskInsight Humans are aware of no more than a millionth of all the information that our brains process.  The conscious mind is capable of processing somewhere between 16 an...
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Can an app help you craft the perfect dream?

Can an app help you craft the perfect dream? | Predictive Insight | Scoop.it
TORONTO (Reuters) - Whether it is a stroll on the beach, sitting in a tranquil garden or a trip in the space shuttle researchers are testing a new iPhone app in a mass experiment to see if it is possible to craft the perfect dream.
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Stop Thinking Your Brand is Engaging When it Isn’t

Stop Thinking Your Brand is Engaging When it Isn’t | Predictive Insight | Scoop.it
Brand engagement isn’t about increased clicks, scanned QR codes, and number of followers; brand engagement includes eliciting emotion from your audience and reinforcing mindspace by connecting to...
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Subconscious Emotion in Advertising (example & our commentary)

Watch this ad - can you see the doctor elicit the emotion of disgust? Then click the link below & read why it's crucial that the emotion you intend to communicate is the actual emotion felt by your audience. . . . .  http://ow.ly/acYl4

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The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement

The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement | Predictive Insight | Scoop.it

Eliciting subconscious responses is paramount to achieve genuine brand engagement. Watch the video at the bottom of this post and look for the emotion of disgust emerging from the doctor's face. . . . .   

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