Predictive Analytics
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Predictive Analytics in Software Step 1: Focusing on Decisions

Predictive Analytics in Software Step 1: Focusing on Decisions | Predictive Analytics | Scoop.it
Copyright © 2013 http://jtonedm.com James Taylor To become predictive, to use predictive analytics to differentiate a software product, you need to identify the decisions that can be made more profitably, more accurately, more precisely or more...

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Datamark Boosts Student Enrollment Marketing Using KXEN’s Predictive Analytics

Datamark Boosts Student Enrollment Marketing Using KXEN’s Predictive Analytics | Predictive Analytics | Scoop.it
San Francisco, August 28, 2013 Datamark Increases Response Rates of Direct Mail and Digital Marketing Campaigns by as much as 200 Percent KXEN, the leading provider of predictive analytics for business users, today announced that Datamark, the...

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High Performing Predictive Analytics with R and Hadoop

High Performing Predictive Analytics with R and Hadoop | Predictive Analytics | Scoop.it

I'm a bit late catching up on this, but Mario Inchosa (Revolution Analytics US Chief Scientist) gave a standing-room-only talk on high-performance predictive analytics in R and Hadoop at last month's Hadoop Summit. In the talk, he described some of the progress we've made integrating the ScaleR parallel external-memory algorithms into the Hadoop platform. 

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10 Enterprise Predictive Analytics Platforms Compared

10 Enterprise Predictive Analytics Platforms Compared | Predictive Analytics | Scoop.it
Originally posted on Butler Analytics on July 17, by Martin Butler.

The ten predictive analytics offerings listed below vary enormously in functionality and a…

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Intro To Predictive Analytics Reading List | Forrester Blogs

Intro To Predictive Analytics Reading List | Forrester Blogs | Predictive Analytics | Scoop.it

Few understand the what, why, and how of predictive analytics. Here’s a short, ordered reading list designed to get you up to speed super fast:

The Signal And The Noise: Why So Many Predictions Fail — but Some Don’t by Nate Silver. Predictive Analytics: The Power To Predict Who Will Click, Buy, Lie, or Die by Eric Siegel.Uncontrolled: The Surprising Payoff Of of Trial-and-Error For Business, Politics, and Society by Jim Manzi.Data Mining: Practical Machine Learning Tools and Techniques by Ian H. Witten, Eibe Frank, and Mark Hall.The Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013 (Forrester client access only).
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marketingIO's curator insight, March 21, 2013 8:11 AM

Thank you Forrester! Click through for a quick summary of each read. NOTE: we believe Predictive Analytics to be the next step post-marketing automation, as the data collective through your MAP is a goldmine. As a B2B marketer, you need to get a good backgrounder on Predictive.


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Hui Li's curator insight, August 18, 2013 5:58 PM

Hello world

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The Value of Predictive Analytics | SmartData Collective

The Value of Predictive Analytics | SmartData Collective | Predictive Analytics | Scoop.it
The market for predictive analytics solutions has surged ahead. The reasons for this are quite simple.
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