A new system to measure viewers’ interest in TV shows through comments and opinions posted on Twitter will be introduced by TV ratings research company Video Research Ltd. and Twitter Inc. in June 2014, it has been learned.
Behavioral Data Startup Combines Big Data with Credit 'Traffic School' US Banker When a cop pulled over Zaydoon Munir, the soon-to-be entrepreneur experienced an "aha" moment: what if there was an option for individuals with subprime credit to...
A German scientist is developing a new way of testing prices by measuring brain waves. Some marketing critics are horrified by the idea of feel-good pricing, but others argue it could make products more successful.
A social media tool known for being a platform for breaking news, selfie photos and over-sharing the minutiae of day-to-day life could also be an important public health tool, according to a new study in the Journal of Medical Internet Research.