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Mobile Banking Offers Opportunities for Customer Engagement

Mobile Banking Offers Opportunities for Customer Engagement | Predictive Technology in Banking | Scoop.it
Research shows that nearly three-quarters of US consumers who own digital devices visit online and mobile banking sites more than five times a month.

Via Marylene Delbourg-Delphis
Personetics's insight:

Research shows positive response to digital promotions.

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Predictive Analytics: The Next Piece of the Social Puzzle

Predictive Analytics: The Next Piece of the Social Puzzle | Predictive Technology in Banking | Scoop.it
Predictive analytics use past data and statistics to model and predict the future. Here's how predictive analytics can amplify your brand's social media marketing, helping you locate, engage, and convert social media users with purchase intent.

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5 ways companies are using big data to help their customers

5 ways companies are using big data to help their customers | Predictive Technology in Banking | Scoop.it
Five ways companies are using big data to treat customers more like individuals — and build better long-term relationships so those customers happily buy more and more (5 ways companies are using big data to help their customers (Sponsored)
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Knowing what your customers need next - Tech Page One

Knowing what your customers need next - Tech Page One | Predictive Technology in Banking | Scoop.it
Tech Page One
Knowing what your customers need next
Tech Page One
The previous generation of analytics — predictive analytics — predicted a likely outcome, or likely decision made by a potential buyer, based on combinations of actions.
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Advanced Analytics Market to Grow at a CAGR of 33.2% to 2019 in New ... - PR Web (press release)

Advanced Analytics Market to Grow at a CAGR of 33.2% to 2019 in New ...
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CMO interview: ThinkGeek CMO on customer analytics and cross-company ... - CMO

CMO interview: ThinkGeek CMO on customer analytics and cross-company ... - CMO | Predictive Technology in Banking | Scoop.it
CMO
CMO interview: ThinkGeek CMO on customer analytics and cross-company ...
CMO
CMOs can no longer live in a business silo and must find allies across the organisation, including the CIO, if they're to meet the expectations of today's customer.
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Customer Analytics Needs a Unified Effort to Be Successful

Customer Analytics Needs a Unified Effort to Be Successful | Predictive Technology in Banking | Scoop.it
Being friends with Dr. Jekyll and Mr. Hyde would be tough. See him at a party and he’s all jolly and fun, then run into him at the supermarket and he’s a belligerent jerk.

Via beyondthearc
Personetics's insight:

User expe­ri­ence should allow the customer’s inter­ac­tion with your brand to be both con­sis­tent and easy

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Is Gen-Y The Best Target for Mobile Banking Services?

Is Gen-Y The Best Target for Mobile Banking Services? | Predictive Technology in Banking | Scoop.it
When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target. (Is #GenY The Best Target for Mobile Banking Services?
Personetics's insight:

People between 30 and 39 years old (i.e., “Young Gen-X Consumers”) are the most likely to be interested in using their smartphones for banking and making payments.

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How does predictive analytics differ from data ...

How does predictive analytics differ from data ... | Predictive Technology in Banking | Scoop.it
Data Mining explores, predictive analytics answers "What next?" Predictive analytics and data mining both apply sophisticated mathematics to data in order to solve business problems.
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Three Financial Services Providers That Are Redefining Customer Centricity - Business 2 Community

Three Financial Services Providers That Are Redefining Customer Centricity - Business 2 Community | Predictive Technology in Banking | Scoop.it
Three Financial Services Providers That Are Redefining Customer Centricity http://t.co/sbEFhavCAR
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The Everyday Bank Infographic

The Everyday Bank Infographic | Predictive Technology in Banking | Scoop.it
Banks must tune their ‘engine’ for the digital age by becoming an Everyday Indispensable Bank (#Digital is driving the customer experience revolution for banks. Stay ahead and become an #EverydayBank.
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The Experience Economy - American Marketing Assoc.

The Experience Economy - American Marketing Assoc. | Predictive Technology in Banking | Scoop.it
10 ways to improve digital customer experiences (10 ways to improve digital customer experiences http://t.co/CxvNYYrwUq http://t.co/HheZnhQ0kg)...
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Reaching the Pot of Gold: How Investments in Analytics Are Paying Off - Business 2 Community

Reaching the Pot of Gold: How Investments in Analytics Are Paying Off - Business 2 Community | Predictive Technology in Banking | Scoop.it
Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
Business 2 Community
Key Bank estimates it saved $35 million dollars in a year by shifting hours and staffing which was derived from insights gained from analytics.
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BloomReach Reinvents Personalized Site Discovery For Every Visitor On Any ... - Virtual-Strategy Magazine (press release)

BloomReach Reinvents Personalized Site Discovery For Every Visitor On Any ... - Virtual-Strategy Magazine (press release) | Predictive Technology in Banking | Scoop.it
BloomReach Reinvents Personalized Site Discovery For Every Visitor On Any ...
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Bringing the Mobile Mindset to Banking - 1to1 Media

Bringing the Mobile Mindset to Banking - 1to1 Media | Predictive Technology in Banking | Scoop.it
Bringing the Mobile Mindset to Banking 1to1 Media But as smartphones get smarter, banks and financial institutions across the globe must also beef up their brainpower as they work to expand their mobile offerings to meet the demands of the evolving...
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Why The Time is Ripe for Predictive Marketing | Lattice Engines

Why The Time is Ripe for Predictive Marketing | Lattice Engines | Predictive Technology in Banking | Scoop.it
Predictive marketing works by taking all the data in the world – from both internal and external sources and applying modern data science to modern marketing questions.
Personetics's insight:

By leveraging data science (predictive analytics ) to make sense of all the data in their midst, leading marketers are marketing and selling more intelligently.

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Business Strategy: 2014 U.S. Consumer Channel Preference Survey -- Mobile ... - PR Newswire (press release)

Business Strategy: 2014 U.S. Consumer Channel Preference Survey -- Mobile ...
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Predictive Analytics Is The Future of Social Media For Business

Predictive Analytics Is The Future of Social Media For Business | Predictive Technology in Banking | Scoop.it
I was chatting with the social media manager of a large bank recently and asked him what he thought the future of social media for business is going to be. He said predictive analytics.
My thoughts...
Personetics's insight:

Banks need predicitve analytics technology that systematically extracts relevant patterns from the data around us.

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Gen Y flocking to mobile/online banking - ABA Banking Journal

Gen Y flocking to mobile/online banking - ABA Banking Journal | Predictive Technology in Banking | Scoop.it
Gen Y flocking to mobile/online banking
ABA Banking Journal
The year 2013 saw an enormous influx of consumers flocking to mobile banking, with 74,000 new users joining mobile banking each day, says Javelin Strategy & Research in a recent study.
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Improving The Customer Experience Through Emotional ...

Improving The Customer Experience Through Emotional ... | Predictive Technology in Banking | Scoop.it
When you consider the importance of the EQ experience for customer service and positive brand perception (Zappos, anyone?), it's clear that emotional intelligence is as relevant to the success of your brand as your ...
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Bank Innovators Council Co-Founder Ranked as One of Top Financial Services ... - Virtual-Strategy Magazine (press release)

Bank Innovators Council Co-Founder Ranked as One of Top Financial Services ... - Virtual-Strategy Magazine (press release) | Predictive Technology in Banking | Scoop.it
Bank Innovators Council Co-Founder Ranked as One of Top Financial Services ...
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Analytics: The Key to Customer Experience and Loyalty

Analytics: The Key to Customer Experience and Loyalty | Predictive Technology in Banking | Scoop.it
While it's easier for smaller businesses to get to know each of their customers intimately, companies of all sizes can also obtain a 360-degree view of their customers.
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15 Reasons Why Analytics Prediction Will Make Your Life Easier

15 Reasons Why Analytics Prediction Will Make Your Life Easier | Predictive Technology in Banking | Scoop.it
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.
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Big data: Personalizing the customer experience in real time

Big data: Personalizing the customer experience in real time | Predictive Technology in Banking | Scoop.it
Delivering a personalized customer experience is taking on new dimensions to address tectonic shifts in buying patterns.
Personetics's insight:

Retail article. But the ideas can easily apply to banking.

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I Predict: The Rise of Predictive Analytics

I Predict: The Rise of Predictive Analytics | Predictive Technology in Banking | Scoop.it
I Predict: The Rise of Predictive Analytics http://t.co/TC9HMDu2FA
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Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ... - MarketingProfs.com (subscription)

Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ... - MarketingProfs.com (subscription) | Predictive Technology in Banking | Scoop.it
MarketingProfs.com (subscription)
Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ...
Personetics's insight:

Big Data affords a strong opportunity for brands to understand their customers  more than ever before and predict their needs.

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