#PrecisionMobileAdvertising
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The best of mobile advertising, programmatic buying, mobile RTB and mobile DSP from across the web.
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Left brain, right brain: In mobile advertising, you need both - Fourth Source

Left brain, right brain: In mobile advertising, you need both - Fourth Source | #PrecisionMobileAdvertising | Scoop.it

At Cannes Lions Martin Sorrell noted how programmatic was taking over the event but how the “balance of Mad Men and Math Men, of art and science, left brain, right brain is really very important and we have to understand it.” I agree. 

Byyd precision mobile advertising's insight:

Our CEO and co-founder Victor Malachard (https://www.linkedin.com/in/victormalachard) talks about how programmatic is the delivery mechanism for rich media creativity and when the two combine effectively, it's an explosive mix.

Byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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The Mobile Programmatic Opportunity

The Mobile Programmatic Opportunity | #PrecisionMobileAdvertising | Scoop.it

Welcome to the mobile programmatic world. In short order, mobile has become consumers’ primary screen and will soon be the second largest advertising spend behind only TV. In parallel, programmatic has quickly become the foundation of digital and mobile advertising and will soon support 80% of spend.

Byyd precision mobile advertising's insight:

Victor Milligan, CMO at Nexage, gives his take on programmatic for mobile. He sees the following trends as clearly emerging: mobile is different from desktop; apps are now the premium inventory; the open and private exchanges are growing; and preference for programmatic direct.

Byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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The 7 “Cs” of mobile advertising - Mobile Marketer - Columns

The 7 “Cs” of mobile advertising - Mobile Marketer - Columns | #PrecisionMobileAdvertising | Scoop.it
If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals, either costing you more than you had planned or not tracking and achieving the right metric for the desired outcome of your campaign.  
Byyd precision mobile advertising's insight:

Had enough of the four Fs? How about the three Ys? Or the 15 Xs? This time, seven Cs from Dale Carr of Leadbolt. A nice primer on the Cs - standing for cost models - that you might want to consider with mobile advertising. 

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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These People Whip Out Their Phones In A Movie Theater. They Never Saw It Coming!

These People Whip Out Their Phones In A Movie Theater. They Never Saw It Coming! | #PrecisionMobileAdvertising | Scoop.it
In less than 2 minutes, these movie goers will get an unexpected surprise.
Byyd precision mobile advertising's insight:

Definitive high-impact mobile advertising. We love this creativity.


byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Joining the dark side

Joining the dark side | #PrecisionMobileAdvertising | Scoop.it

It's been nine months since since I joined ASOS. Having only ever worked at an agency prior to that, it was a big change. So, here are the 10 things all agency folk should know about clients.

Byyd precision mobile advertising's insight:

At byyd we have plenty of people who have worked on both sides of the so-called divide - that is, both agency and in-house. The truth is that we're all working to the same ends: we want to get the best results and make the budgets work as hard as possible, and this applies to any agency/client relationship whether it be in PR, marketing, advertising and so on. It will be interesting to see the reverse side of this: advice for in-house people from the agency perspective.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Why your kids will want to be data scientists

Why your kids will want to be data scientists | #PrecisionMobileAdvertising | Scoop.it
Soon parents may encourage their children to pursue an increasingly popular career path: data scientist.
Byyd precision mobile advertising's insight:

It's true: data science is the new rock n'roll and data scientists are the new rock stars. Forget spandex and big hair, your entry-level qualifications are now a PhD in statistics and familiarity with programming.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Five Ways to Waste Your Online Ad Spending

Five Ways to Waste Your Online Ad Spending | #PrecisionMobileAdvertising | Scoop.it

With the right technology and information, marketers can make every digital dollar count

Byyd precision mobile advertising's insight:

Nice post by one of our partners, Neustar. Simply read what they say, and then don't do it. And the five ways are: Allocating dollars to channels that don't reach the target consumer; Spending redundantly due to audience overlap; wasting money by reaching targets beyond an optimal level; Relying on last-touch attribution rather than actual attribution of sales or conversions; Failing to connect digital data to offline information.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Five points to note from IAB Mobile Engage 2014 | Advertising news | Campaign

Five points to note from IAB Mobile Engage 2014 | Advertising news | Campaign | #PrecisionMobileAdvertising | Scoop.it

After a day discussing the potential of mobile and mobility at IAB Mobile Engage 2014, Steve Parker, the co-chief executive at Starcom MediaVest Group London, outlines five things he learnt.

Byyd precision mobile advertising's insight:

And those five things are: context is king, achievable through data analysis; meerkating as a term to describe new consumer behaviour; the mobile gap and the opportunity it represents; how mobility is about the behaviour as well as tech; and that his striped socks were more popular than Guy Phillipson's.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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200ms: The Life of a Programmatic RTB Ad Impression - YouTube

eMarketer predicts that advertisers will spend more than $9 billion on Real-Time BIdding (RTB) by 2017. However, confusion still exists about how programmatic advertising works.

Byyd precision mobile advertising's insight:

MediaCrossing does the right thing by showing as well as telling. If you've ever wondered how it all fits together - within the click of a thumb, the blink of an eye or less than the length of a 16th note played on a piano - then watch this.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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5 signs programmatic advertising is taking off - Digiday

5 signs programmatic advertising is taking off - Digiday | #PrecisionMobileAdvertising | Scoop.it

Programmatic advertising has gone from a niche area of digital to a nearly agreed-upon bulwark of the future media system. The question now is just what shape it takes

Byyd precision mobile advertising's insight:

When venture capitalists start talking up tech, it's time to listen because it's a sign that the tech they want to buy into is here to stay. Taylor Davidon, a venture capitalist with the agency-backed KBS+ Ventures, gives his view of where the industry is heading in a kickoff presentation at the Digiday Programmatic Summit in New Orleans. The gist: Programmatic is here to stay, and it’s starting to deal with its challenges to reach full maturity.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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What Are The Attributes Of Quality Mobile Inventory?

What Are The Attributes Of Quality Mobile Inventory? | #PrecisionMobileAdvertising | Scoop.it

Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the attributes of quality mobile inventory?”

Byyd precision mobile advertising's insight:

An interesting discussion with comments from mobile leaders.

The CEO and co-founder of byyd, Victor Malachard, gave his take on this topic over at the MMA blog (see http://mmabloguk.com/2014/05/09/premium-for-mobile-a-case-for-definition-2/). He boils it down to key factors in a kind of 'duck test' for premium mobile: professional design; quality content; properly integrated ads; a brand-safe environment; high reach; and a quantifiable audience.

byyd is the most advanced mobile Demand-side Platform on the market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.

web: https://byyd-tech.com

 

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Retargeting through tech - Fourth Source

Retargeting through tech - Fourth Source | #PrecisionMobileAdvertising | Scoop.it

While people were discussing web 2.0 I often wondered whether web 3.0 would be mobile: from two-way communication to three-dimensional, removing the barriers of location too, so that people could communicate wherever they were. This has come to be (as mobile advertising crosses the billion pound mark, according to the IAB) and as a result, marketers have a real opportunity to reach further down the funnel, right down to where communications traditionally cannot reach: action.

Byyd precision mobile advertising's insight:

The CEO and co-founder of byyd, Victor Malachard (https://www.linkedin.com/in/victormalachard), discusses the challenges in taking mobile advertising further down the funnel. It's not just a case of canny marketing: it's also being able to prove, through disruptive technology, that the marketing had a measurable effect.

byyd is the most advanced mobile Demand-side Platform on the
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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Agencies Undermine Mobile

Agencies Undermine Mobile | #PrecisionMobileAdvertising | Scoop.it

The bottom line is that consumers are shifting their Web surfing away from the desktop and toward their mobile devices. Marketers have come to expect data-driven marketing across platforms with some level of personalization and localization. Cookie-based models simply won’t cut it.

Byyd precision mobile advertising's insight:

It's a big issue certainly: given that agencies have fixated on the cookie-based approach beloved of desktop advertising, how are they now going to get their heads around mobile which operates in a cookieless environment. Christopher Hansen, president at Netmining, states it simply: agencies just have to endure the pain of adapting.


byyd is the most advanced mobile Demand-side Platform on the market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com
twitter: https://twitter.com/byyd_tech
linkedin: https://www.linkedin.com/company/byyd   

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Measuring the effectiveness of brand advertising on mobile – yes you can!

Measuring the effectiveness of brand advertising on mobile – yes you can! | #PrecisionMobileAdvertising | Scoop.it

Today we're proud to announce a breakthrough mobile solution that delivers classic brand lift metrics for brand advertisers in a world where mobile is the new first screen.

Byyd precision mobile advertising's insight:

We worked closely with On Device Research to determine the effectiveness of mobile advertising with our Sony Xperia Z1 campaign.


By comparing exposed v non-exposed audiences we were able to show that spontaneous brand awareness raised from 37% among non-exposed audiences to 60% among exposed; exposed audiences twice as likely to consider solely an Xperia Z1 as their next phone; 'Very likely to buy' doubled among exposed audiences, 'very unlikely to buy' halved; and that among exposed audiences, very/somewhat likely to buy increased from 49% to 64%.


Byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com


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AaramShop PRO: Programmatic mobile: what trends does it reveal?

AaramShop PRO: Programmatic mobile: what trends does it reveal? | #PrecisionMobileAdvertising | Scoop.it
Talking with RTB.com's Mike Miller, it struck me that the factors making for the success of programmatic mobile are those we see as trends across marketing. So what are these trends?
Byyd precision mobile advertising's insight:

An interesting mapping here, of the trends in mobile programmatic, with those across marketing generally. Could this mean that marketers are preoccupied with mobile programmatic? Indeed it could, as the trends listed are data integration, agency disruption, machine learning, native and tablets.

Byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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MediaPost Publications Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads 06/13/2014

MediaPost Publications Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads 06/13/2014 | #PrecisionMobileAdvertising | Scoop.it

Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich media or video ad formats. These three formats will represent over 50% of all mobile inventory by next year if current growth rates hold.

Byyd precision mobile advertising's insight:

Interesting study from Nexage, indicating that video is the fastest-growing of the three, with 516% more video ads being available for programmatic buying in Q1 2014 compared to Q1 2013. However, Rich Media units (346% more) and interstitials (194%) were no strangers to growth either.
 

The number of ads delivered matched the supply growth, with 404% more mobile video ads being delivered through Nexage in Q1 2014 compared to Q1 2013. Rich Media (216% more) and interstitials (178%) also grew.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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Cisco says mobile devices to generate more IP traffic than PCs by 2018

Cisco says mobile devices to generate more IP traffic than PCs by 2018 | #PrecisionMobileAdvertising | Scoop.it

For the first time in the history of the internet, mobile and portable devices will generate more than half of global IP traffic by 2018.

That’s one of the headline findings of Cisco’s latest Visual Networking Index (VNI), which forecasts global IP traffic for fixed and mobile connections between 2013 and 2018.

Byyd precision mobile advertising's insight:

Plot almost any data set relating to mobile and desktop and you'll quickly see that mobile is fast catching up - and in some cases already surpassing desktop. For example, if you have Google Analytics behind your website, take a look at the referrals from Facebook, and it's highly likely that you'll see mobile matching desktop day by day - but also, closing that gap. This study, from Cisco, is a definitive view on the trend.


byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically

Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically | #PrecisionMobileAdvertising | Scoop.it
Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, according to people briefed on the company's plans. That's an ambitious goal for the world's biggest media spender and sure to cause brand marketers that have resisted automated trading to reconsider. Until now P&G's use of programmatic buying has been mainly limited to relatively small tests.
Byyd precision mobile advertising's insight:

The landslide began quite some time ago but nevertheless this is still a tremendous endorsement for programmatic. Pharma is possibly the toughest nut to crack when it comes to communications of any kind, so their willingness to take on board programmatic shows they have confidence in its ability not only to perform, but its brand safety too.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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In programmatic mobile advertising, BYOD means 'Bring Your Own Data' - Fourth Source

In programmatic mobile advertising, BYOD means 'Bring Your Own Data' - Fourth Source | #PrecisionMobileAdvertising | Scoop.it

Today entire businesses are waking up to the reality that their data could be among their most valuable assets. They just need to realise this, and none more so than businesses that want to engage with mobile advertising.

Byyd precision mobile advertising's insight:

Our CEO and co-founder Victor Malachard (https://www.linkedin.com/in/victormalachard) on the opportunities for companies that want to engage in mobile advertising. They could be sitting on an immensely valuable set of first-party data which they can plug into a mobile DSP. They just need to realise this.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Mature Markets Upping Programmatic Buying, but Much Work Remains

Mature Markets Upping Programmatic Buying, but Much Work Remains | #PrecisionMobileAdvertising | Scoop.it
Programmatic buying in mature markets worldwide is advancing rapidly, but hurdles remain, with most US client-side marketers still struggling to execute the tactic.
Byyd precision mobile advertising's insight:

Interesting findings, for example that while 10% were confident in their understanding though hadn’t yet used programmatic buys, more than half of respondents indicated they had a less than a full understanding of the topic—and a further 12% didn’t even know about programmatic at all, according to the March 2014 survey.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Programmatic Advertising To Gobble Up Even More Ad Budgets - Report

Programmatic Advertising To Gobble Up Even More Ad Budgets - Report | #PrecisionMobileAdvertising | Scoop.it

The use of data-driven software to automate online advertising, already a fast-growing phenomenon known as programmatic buying, is on the cusp of taking over the way most digital ad budgets are spent.

Byyd precision mobile advertising's insight:

According to AdExchanger, compared with the traditional (and rapidly declining) method of people arranging ad deals with individual publishers by phone, fax, email, or perhaps even three-martini lunches, programmatic methods allow for more efficient spending on highly targeted audiences across a wide variety of media.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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How to understand tracking terminology in mobile advertising | Yodel Mobile Blog

How to understand tracking terminology in mobile advertising | Yodel Mobile Blog | #PrecisionMobileAdvertising | Scoop.it

Mobile advertising continues to grow, but it can appear an opaque world of acronyms and jargon if you’ve yet to try it out. Here, we seek to explain some of the terms you’ll hear bandied about when it comes to mobile advertising. This short primer should not only bring you up to speed on a bit of terminology – it should also help explain why mobile offers unique opportunities for both advertisers and publishers.

Byyd precision mobile advertising's insight:

If you don't know your SDKs from your KPIs, check this out. And if you do, check it out anyway because it's always good to get a refresher - plus, you can feel good about already knowing it.

byyd is the most advanced mobile Demand-side Platform on the 
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

 

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Mobile ad revenue doubled again in 2013 as digital eclipses broadcast TV spending, report says - New York Business Journal

Mobile ad revenue doubled again in 2013 as digital eclipses broadcast TV spending, report says - New York Business Journal | #PrecisionMobileAdvertising | Scoop.it
Mobile advertising revenue more than doubled in 2013 to $7.1B. But advertisers and the ad/tech world are only beginning to understand what that could really mean.
Byyd precision mobile advertising's insight:

An interesting take on proceedings at an IAB conference in New York in April 2014. Ben Fischer, reporter for NYBJ, quotes  Chris Fralic, a partner at First Round Capital, in saying "I don't think it's possible to overestimate how important mobile is."

byyd is the most advanced mobile Demand-side Platform on the
market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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Cross-Device Advertising a Hot Topic in 2014

Cross-Device Advertising a Hot Topic in 2014 | #PrecisionMobileAdvertising | Scoop.it
Advertisers are looking to use cross-device advertising this year—and as a result, it’s the top digital advertising topic they’re interested in learning about. As display, mobile and video ad usage rises, social appears to be falling behind.
Byyd precision mobile advertising's insight:

Always good to be on top of trends, and this study from Conversant finds that display ruled among media channels, used by nearly all respondents. Mobile, which ranked third among digital ad topics that US agency and media professionals were interested in learning about, was used by nearly nine in 10.

byyd is the most advanced mobile Demand-side Platform on the market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com

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MediaPost Publications Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units 04/29/2014

MediaPost Publications Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units 04/29/2014 | #PrecisionMobileAdvertising | Scoop.it

Mobile advertising shows no signs of sluggishness. Global mobile traffic has grown 45.5% quarter-over-quarter between Q3 2013 and Q1 2014, and ad spend has increased 62% over the same span.

Byyd precision mobile advertising's insight:

More good news from AppFlood.


byyd is the most advanced mobile Demand-side Platform on the market. Our technology enables advertisers to connect precisely with programmatically targeted mobile audiences.
web: https://byyd-tech.com
twitter: https://twitter.com/byyd_tech
linkedin: https://www.linkedin.com/company/byyd   

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