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A Framework for Measuring the Business Impact of Content Promotion [Template]

A Framework for Measuring the Business Impact of Content Promotion [Template] | PR related news | Scoop.it
As the content promotion industry evolves, marketers must deliver results and demonstrate return on investment to executives, management and sometimes even shareholders. In order to accurately evalua…

Via Stefano Principato
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JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)

This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands JWT’s...

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26 Tips for Creating a Powerful Personal Brand Online

26 Tips for Creating a Powerful Personal Brand Online | PR related news | Scoop.it
The social web is a game changer. You can build a global audience. The power in your hands. Here are some tips for creating a powerful personal brand online

Via Neil Ferree
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Neil Ferree's curator insight, May 8, 2014 10:53 AM

Not everyone will do Tip #16 from Jeff's personal branding list (ie) Create a visual brand with a great caricature or photo of “you” but the other 25 are very doable and don't require high tech skills.


Managing your social media presence and your personal brand is a constant and ongoing affair. For some, LinkedIn is going to be your top performing social channel. For others, it will be Google+ or maybe YouTube or perhaps Pinterest.


Regardless which social channel turns out to be your headliner, you need to know what your social link wheel looks like before moving on with these 26 personal branding steps. 

Daniele Donati's curator insight, May 9, 2014 12:11 AM

Personal Branding from A to Z

Rayeshawn Ward's curator insight, May 12, 2014 11:33 PM

This is a good outline for people who want to use social media to their advantage. In the communication privacy management theory , rule #2 states that people control their private information through the use of personal privacy rules. However , we  must  have an offline social support network as well or we will fall prey to the attraction and liking motives, that can cause us to loosen our privacy boundaries.

 

Griffin, Emory A. " A first look at communication theory." New York: McGraw- Hill, 2011. Print.

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David Cohen: In Online Marketing, Your Competition Can Make You Smarter - Wall Street Journal (blog)

David Cohen: In Online Marketing, Your Competition Can Make You Smarter - Wall Street Journal (blog) | PR related news | Scoop.it
David Cohen: In Online Marketing, Your Competition Can Make You Smarter
Wall Street Journal (blog)
The number of decisions the team needs to make on a daily basis can be overwhelming. This pain is especially acute when it comes to online marketing.
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How to Develop Your Content Marketing Strategy

How to Develop Your Content Marketing Strategy | PR related news | Scoop.it
Done poorly, content marketing can be a waste of time and effort. When executed well, content marketing creates a funnel of content to turn casual website visitors to customers. Effective online mark…

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Stefano Principato's curator insight, May 8, 2014 4:26 AM

Your Content Marketing Strategy in Four Steps:


Step 1: Research Your Target Market

Step 2: Develop Your Buyer Persona

Step 3: Develop a Unique Selling Proposition (USP)

Step 4: Develop Content


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Top 20 Google Analytics Blogs in 2014 | OnlineMetrics

Top 20 Google Analytics Blogs in 2014 | OnlineMetrics | PR related news | Scoop.it
Do you want to improve your skills in Google Analytics and related areas? Make sure to read these top Google Analytics blogs from today!

Via Neil Ferree
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Neil Ferree's curator insight, May 2, 2014 2:47 PM

Here's a classic example on why being active on Google+ is so dam smart for me and guys like me.


Whether you're super savvy with Google Analytics or not, we all need to know what's working with our Social SEO efforts and what's not. I for one am not all that skilled at slicing and dicing my GA metrics, so this top 20 GA blog article is right up my alley.


Too bad Josh Berg isn't using Scoop.it else I could give him props for his sharing this awesome post in my stream.

malek's curator insight, May 2, 2014 6:11 PM

How to dig into Google Analytics. A well compiled list for beginners up to experts... #must read

My Web Tips's curator insight, May 6, 2014 4:26 AM

I have another tab open in my browser right now with Google Analytics open for my sites. I was going to search for some trainng courses and ran into this scoop. Thanks!

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4 Essential Social Trends for 2014

4 Essential Social Trends for 2014 | PR related news | Scoop.it
A new infographic leads with some of the most important tenets of social business. It's titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.

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How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free! | PR related news | Scoop.it
Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here's how to set up your Twitter Cards for free!

Via Neil Ferree
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Neil Ferree's curator insight, May 8, 2014 12:14 PM

Timely article on How to Setup Twitter Cards to capture Leads from your Twitter stream is stellar and probably profitable if done well.


I can't wait to try it out.


If you decide to test drive it too, Follow Me on Twitter so I can follow you back and we can compare notes?

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Facebook Launches Marketing Tool Audience Insights

Facebook Launches Marketing Tool Audience Insights | PR related news | Scoop.it
Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out (Facebook launches Audience Insights, a marketing tool for trends around current and potential...
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Omnicom And Publicis Call Off $35 Billion Merger - International Business Times

Omnicom And Publicis Call Off $35 Billion Merger - International Business Times | PR related news | Scoop.it
International Business Times Omnicom And Publicis Call Off $35 Billion Merger International Business Times Announced with plenty of fanfare, the megamerger was orchestrated to bring each firm extra weight in competing with juggernauts like Google...
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Visualistan: Social Media Goes Corporate #infographic

Visualistan: Social Media Goes Corporate #infographic | PR related news | Scoop.it
Companies that are learning to take advantage of the power of social media to reshape their relationships with customer and important audiences.

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LaDonna Tucker's curator insight, May 16, 2014 4:04 PM

It is easy to forget just how new social media sites are because of their power and influence.  It will be interesting to see the place social media holds in 10 years and what will have major influence at that time.  

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The Definitive Guide to Using Content Marketing for B2B

The Definitive Guide to Using Content Marketing for B2B | PR related news | Scoop.it

Have you ever considered your brand too boring for content and social media marketing? Have you ever wanted to adopt content marketing tactics but instead convinced yourself that content marketing is for B2C brands, not for B2B companies?


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11 ways dating and public relations go hand in hand

11 ways dating and public relations go hand in hand | PR related news | Scoop.it
From the nervous first meeting all the way to the sometimes inevitable breakup, romantic entanglements and relationships with clients can be quite similar.
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Why Storytelling Matters for PR | Sarah Skerik

Why Storytelling Matters for PR | Sarah Skerik | PR related news | Scoop.it

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 7, 2014 11:25 PM

Storytelling can fit into many PR places, including news releases, and generate surprising results says Sarah Skerik.

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10 of the best social campaigns from April 2014

10 of the best social campaigns from April 2014 | PR related news | Scoop.it
It's arrived slightly late this month, but here is your regular round up of interesting, creative and inspiring social campaigns.

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12 Critical Elements Every Homepage Must Have | Infographics Creator

12 Critical Elements Every Homepage Must Have | Infographics Creator | PR related news | Scoop.it

A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate....


Via Jeff Domansky, Neil Ferree
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Jeff Domansky's curator insight, April 29, 2014 1:38 AM

Nice depiction of basic website landing page tips.

Jeff Domansky's curator insight, April 29, 2014 1:41 AM

Useful list of 12 basic tips for better landing pages.

Neil Ferree's curator insight, May 3, 2014 2:36 PM

Excellent set of Home Page elements "every" website should have. About the only thing missing is making sure this content renders well (and fast) on a mobile device (ie) Galaxy S5 + iPhone 5S + iPad Mini just like it does on this site How to Monetize Social Media Marketing

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26 Tips for Creating a Powerful Personal Brand Online

26 Tips for Creating a Powerful Personal Brand Online | PR related news | Scoop.it
The social web is a game changer. You can build a global audience. The power in your hands. Here are some tips for creating a powerful personal brand online

Via Neil Ferree
more...
Neil Ferree's curator insight, May 8, 2014 10:53 AM

Not everyone will do Tip #16 from Jeff's personal branding list (ie) Create a visual brand with a great caricature or photo of “you” but the other 25 are very doable and don't require high tech skills.


Managing your social media presence and your personal brand is a constant and ongoing affair. For some, LinkedIn is going to be your top performing social channel. For others, it will be Google+ or maybe YouTube or perhaps Pinterest.


Regardless which social channel turns out to be your headliner, you need to know what your social link wheel looks like before moving on with these 26 personal branding steps. 

Daniele Donati's curator insight, May 9, 2014 12:11 AM

Personal Branding from A to Z

Rayeshawn Ward's curator insight, May 12, 2014 11:33 PM

This is a good outline for people who want to use social media to their advantage. In the communication privacy management theory , rule #2 states that people control their private information through the use of personal privacy rules. However , we  must  have an offline social support network as well or we will fall prey to the attraction and liking motives, that can cause us to loosen our privacy boundaries.

 

Griffin, Emory A. " A first look at communication theory." New York: McGraw- Hill, 2011. Print.

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10 Killer Resources for Earned Media on YouTube

10 Killer Resources for Earned Media on YouTube | PR related news | Scoop.it
This post is the second in a series providing resources for understanding owned media, earned media, and paid media. For a comprehensive YouTube strategy,...

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8 Ways a Digital Media Platform is More Influential than “Marketing”

8 Ways a Digital Media Platform is More Influential than “Marketing” | PR related news | Scoop.it
We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?
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