Practical Guide To Business & Entrepreneurship
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An In-Depth Marketing Analysis Of US Election 2016

An In-Depth Marketing Analysis Of US Election 2016 | Practical Guide To Business & Entrepreneurship | Scoop.it
In this articlecast myself and Fridge Magazine branding editor, Dr. John Tantillo take an in-depth look at how both US presidential candidates marketed themselves throughout their campaigns. NOTE: If you are still not ready to engage in a logical and analytics debate on what we, as business ow...
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Faster Food To Your Door; Menulog Partners With Drive Yello

Faster Food To Your Door; Menulog Partners With Drive Yello | Practical Guide To Business & Entrepreneurship | Scoop.it
Australia’s largest online food ordering service, Menulog, has partnered with innovative new delivery start-up, Drive Yello, to bring more Australians a greater variety of top quality cuisine to their door. With more than 7,600 restaurants available, Menulog offers Australians unparalleled c...
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15 Excuses That Are Holding You Back

15 Excuses That Are Holding You Back | Practical Guide To Business & Entrepreneurship | Scoop.it
In this article i am going to look at the excuses i and others have used not to be retired at 40! When I was in my twenties I told a good friend I would retire at forty. I was so sure of this that I didn’t question it. I was young, healthy, academically accomplished, I had plenty of time and l...
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Banking Red Tape Costing Aussie Smes $7 Billion Every Year

Banking Red Tape Costing Aussie Smes $7 Billion Every Year | Practical Guide To Business & Entrepreneurship | Scoop.it
BANKING red tape is costing the national economy almost $7 billion annually and robbing more than 880,000 of Australia’s two million small and medium-sized businesses of four weeks’ productive work time a year, new research has found. This equates to an extra 20 working days a year – or the entir...
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3 Steps To Making A Presentation That Sells

3 Steps To Making A Presentation That Sells | Practical Guide To Business & Entrepreneurship | Scoop.it
Pitches are tedious work. The first requirement you need to check off in your list is what you’re going to present. Is it a product or a service? Is it any good? You may think it is, but will whoever buy your offer think the same? The second requirement is usually a visual aid to help your a...
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Prepare for the Worst: Using Content to Prepare for and Mitigate Disaster

Prepare for the Worst: Using Content to Prepare for and Mitigate Disaster | Practical Guide To Business & Entrepreneurship | Scoop.it
Let’s start with the basics. Every business, every startup of every size and shape, should have a disaster preparedness program, and they should test it on a regular basis, at least annually. Such plans should also be tested whenever there is a significant change of material circumstances such a...
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4 Ways to Get the Most Out of Your Marketing Agency

4 Ways to Get the Most Out of Your Marketing Agency | Practical Guide To Business & Entrepreneurship | Scoop.it
In this article, I am going to show you how you can get the best out of your marketing agency. Business owners and startups are consistently advised to try and remove emotion out of the running of their business; I can imagine there are times where this seems like an impossible, probably...
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Tired of Failing? 6 Steps To Boosting Your Perseverance Today!

Tired of Failing? 6 Steps To Boosting Your Perseverance Today! | Practical Guide To Business & Entrepreneurship | Scoop.it
Is This You? You’re having ‘that’ kind of day where you find yourself on break in the bathroom stall, your head in your hands and you wonder to yourself… ‘What am I doing?’ Your desk is slammed with three new projects, two of which had a deadline of yesterday.  A fellow employee who offered help ...
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17 Ways to use Email to Automate your Business

17 Ways to use Email to Automate your Business | Practical Guide To Business & Entrepreneurship | Scoop.it
As a small business owner you may find yourself managing absolutely everything; from sales leads, customer enquiries or questions from your suppliers. All of this can be quite overwhelming and often a waste of your valuable time. Before you lose your mind it’s time to make a change and ...
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Josh Cartu - How To Build A Business That Takes You To Space

Josh Cartu - How To Build A Business That Takes You To Space | Practical Guide To Business & Entrepreneurship | Scoop.it
On this weeks FridgeCast we have Ferrari test driver, Gumball 3000 Best Team Award Winner & business owner, Josh Cartu (@jcartu). Josh grew up in St. Catharines in Canada and now has a number of bases all over the world. He says he wasn’t that good at many of his jobs when he left ...
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Austin Theriault - The Business Of Become A NASCAR Superstar

Austin Theriault - The Business Of Become A NASCAR Superstar | Practical Guide To Business & Entrepreneurship | Scoop.it
On this week’s episode of FridgeCast we have NASCAR star Austin Theriault (@AustinTheriault). Austin drives for Brad Keselowski Racing and has competed in the NASCAR Xfinity & World Camping Track series. Austin grew up in Maine, That’s on the US/Canadian border and started racing ...
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Yann Ilunga - How To Grow Your List by Podcasting

Yann Ilunga - How To Grow Your List by Podcasting | Practical Guide To Business & Entrepreneurship | Scoop.it
On this week’s FridgeCast we have podcaster and podcast strategist rockstar Yann Ilunga (@yannick_ilunga). Yann helps entrepreneurs, business owners, and creatives leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new c...
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3 Simple Presentation Ideas to Win New Business

3 Simple Presentation Ideas to Win New Business | Practical Guide To Business & Entrepreneurship | Scoop.it
Winning new business is important for keeping your company’s sales and brand image afloat in the market. This compels businesses to find a way to put themselves over the competition. At the pace technological advancement is going, most marketing campaigns are going digital to reach out to their t...
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Demio Review - Are Webinars Really That Easy?

Demio Review - Are Webinars Really That Easy? | Practical Guide To Business & Entrepreneurship | Scoop.it
In this Demio review I’m going to take an in-depth look at the new webinar platform. Webinars are an extremely effective sales method. However, they can be extremely stressful to run, with constant technology issues, poor quality streaming, lost recordings and much more. I have been on quite a j...
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Why The Security Industry Needed A Disruptor

Why The Security Industry Needed A Disruptor | Practical Guide To Business & Entrepreneurship | Scoop.it
With global threats on the rise and modern technology forever changing, security systems need to adapt. After recognising a need for a disruptive player in the otherwise stagnant security industry Daniel Lewkovitz formed Calamity monitoring in 2008. Daniel has been working in the security...
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el8te: Aussie Entrepreneurs Set Sights On World Stage

el8te: Aussie Entrepreneurs Set Sights On World Stage | Practical Guide To Business & Entrepreneurship | Scoop.it
Australia’s own el8te has established itself as a trustworthy skincare brand, offering premium product at an affordable price. Certified Australian made and owned, el8te was founded by entrepreneurs Gen Reid, Jenny Price and Sally Glover – all of whom have 70 years of combined industry exp...
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New Research From Hootsuite And Linkedin Uncovers The Value Of Social Media For Business In Next 10 Years

New Research From Hootsuite And Linkedin Uncovers The Value Of Social Media For Business In Next 10 Years | Practical Guide To Business & Entrepreneurship | Scoop.it
Hootsuite, the world’s most widely used platform for managing social media, today releases a report in association with LinkedIn, the world’s largest professional network, highlighting the importance of Executive social media activity within Australian Financial Services Institutions. The res...
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ThriveCart Review - The Good & The Bad

ThriveCart Review - The Good & The Bad | Practical Guide To Business & Entrepreneurship | Scoop.it
In this ThriveCart review, I’m going to look at the pros and cons of this much-hyped system & who should and shouldn’t be using it. There are so many options when it comes to checkout cart these days. And with the industry leading system SamCart infuriating many customers with its a...
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ActiveRelay Review: Everything You Need To Know

ActiveRelay Review: Everything You Need To Know | Practical Guide To Business & Entrepreneurship | Scoop.it
In this ActiveRelay Review, I’m going to take you through my thoughts on the platform. ActiveRelay is the first checkout platform of its kind that is deeply integrated into ActiveCampaign. ActiveRelay allows you to take payments via beautiful checkout forms and instantly send all the ...
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ActiveRelay Launches New Checkout System That Easily Integrates With ActiveCampaign

ActiveRelay Launches New Checkout System That Easily Integrates With ActiveCampaign | Practical Guide To Business & Entrepreneurship | Scoop.it
Today, ActiveRelay launches a revolutionary new checkout system for ActiveCampaign. The system is the only one of its kind, allowing users of the CRM to deeply integrate their payment processing of one-off payments and recurring subscriptions for the first time. ActiveRelay Integration...
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How the NFL is Developing Brand Loyalty with Millennials

How the NFL is Developing Brand Loyalty with Millennials | Practical Guide To Business & Entrepreneurship | Scoop.it
It’s no secret that sports are a big business in the United States, especially when it comes to football. The NFL seems to have it made: they have an extremely loyal fan base with the highest brand loyalty of any professional sports league in the country—at least for now. As Lisa Lacy of Linkdex ...
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Drive Yello Launches In Melbourne To Continue Revolutionising Food Delivery In Australia

Drive Yello Launches In Melbourne To Continue Revolutionising Food Delivery In Australia | Practical Guide To Business & Entrepreneurship | Scoop.it
Drive Yello is revolutionising the way food is delivered and has just this month launched in Melbourne. Named by Fairfax as one of 13 Australian start-ups to watch this year, Drive Yello is a delivery management platform and marketplace with a difference, allowing vendors to outsource their...
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Home Instead Bring A New Approach To The Aged Care Industry

Home Instead Bring A New Approach To The Aged Care Industry | Practical Guide To Business & Entrepreneurship | Scoop.it
Martin and Sarah Warner have combined a lucrative business model with a passion for care and compassion to create something truly special. The pair’s business, Home Instead Senior Care, which they began in 2004, now has a national network of 25 independently owned and operated offices in A...
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Niall Jones - Solving Any Business Challenge Using The CREATE Process

Niall Jones - Solving Any Business Challenge Using The CREATE Process | Practical Guide To Business & Entrepreneurship | Scoop.it
On this week’s FridgeCast we have high acclaimed marketing strategist, founder of Markativity and iDeeter, Niall Jones (@niallwjones). Niall is the creator of the C.R.E.A.T.E problem-solving process, that is a method used to crowdstorm ideas effectively. The C.R.E.A.T.E process can be applied to ...
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How Roxanne Kiely is Revolutionising Learning for Children with Busy Izzy

How Roxanne Kiely is Revolutionising Learning for Children with Busy Izzy | Practical Guide To Business & Entrepreneurship | Scoop.it
21st century parents are often confronted with aggressive and selfish behaviour in all aspects of society and increasingly in children’s media, such as television, video games, online and even in children’s storybooks. In 2012, renowned celebrity vocal coach and award winning songwriter Roxanne K...
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