Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here ...
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Scooped by Claud Williams onto Practical Dreaming. |
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Claud Williams's insight:
Just in case you didn't know, Tim Ferriss is one my favourite authors of all time. And from his ridiculous number of book sales, I’m clearly not the only one who feels this way.
The is an interesting article from one of his interns with some great marketing advice on how they made his 2nd popular book a worldwide best seller.
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Having a lot of experience isn't always a good thing. Watch out for this secret business saboteur.
Claud Williams's insight:
Great read if your considering finding a new a business partner or hring new team members. Delete the scoop?
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Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here ...
Claud Williams's insight:
Just in case you didn't know, Tim Ferriss is one my favourite authors of all time. And from his ridiculous number of book sales, I’m clearly not the only one who feels this way. 
Martin (Marty) Smith's curator insight,
December 12, 2012 6:22 PM
I scooped this piece because it is on a soapbox on a favorite topic. Many companies look at their "About" page more as necessary evil than brand value umbrella. That is a mistake. * Tell a story in 3 to 5 parts. * Each story part stands alone and is related to the whole. * Creates a storytelling framework that is greater than the sum of its parts (provides some marketing magic). * Sets the voice and tone for the website and all marketing activities. Soon I hope to write a piece about this kind of engaged and active ABOUT page with some simple HOW TOs. 
Claud Williams's comment,
December 13, 2012 4:54 PM
Hey Martin, I 100% agree with you. Send me a tweet at @Mr_Cosmic when you've written your article & How To pages.
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Facebook with over one billion users is the default social network for nearly 50% of the people that use the internet on the planet. No other social media platform comes close to its global user acceptance. Delete the scoop?
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What’s the secret to creating more content, without creating more work? Get 5 tips for how to make your existing content go the extra mile. Delete the scoop?
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Everyone needs to be on LinkedIn because -- simply put -- it's the place to be to create a professional identity.
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In 1973, Barbara Corcoran took $1,000 and started a real-estate business. She sold the Corcoran Group for $66 million in 2001. Delete the scoop?
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Big mistake #1: Believing that true branding can only be achieved offline It’s no secret that the majority of brand marketers’ dollars still go offline. The largest brand marketers spend less than 10 percent of their marketing budgets online, and the rest goes to TV, radio, print publications, and offline content marketing (e.g., product placement in movies and sponsored soap operas). It sounds strange, as we know people spend much more time reading content online, listening to radio on Pandora, and watching their favorite shows on Hulu. So why don’t the brand dollars follow? ... Delete the scoop?
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We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media, how mobile is transforming marketing, and the importance of user-generated content. But we've rarely written about how all three of these concepts are working together to change the world of marketing... Delete the scoop?
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If you're like most people, you work toward several financial goals simultaneously, yet you keep all your money clumped into a single savings account. But this approach can have some drawbacks. Among them, a single account makes it difficult to track how much is earmarked for each particular purpose, or whether it might make sense at any time to "plunder" the savings for one goal in favor of another.... Delete the scoop?
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With help of student businesses, freshmen this fall don't have to learn to do laundry, clean up, or buy groceries. Delete the scoop?
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More than half of American marriages end in divorce. Delete the scoop?
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Advice for growing your business in a down economy.Get the latest blog articles on business ideas and trends from Entrepreneur.com. Daily dose of news,... Delete the scoop?
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Networking requires focus and follow-up to develop and nurture valuable business relationships. Delete the scoop?
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Made in collaboration with Sparring Mind, the behavioral psychology blog.
Claud Williams's insight:
Short, Infortmative and interesting. Delete the scoop?
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Claud Williams's insight:
Over the years I've heard a lot about this blog post by Kevin Kelly of Wired Magazine and today I finally read it for myself. I was not disappointed. Delete the scoop?
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Brand advocates. People who love your brand so much that they spread your word just for the unselfish pleasure of seeing you succeed. People who can't stop talking about your business. People who act as your own powerful marketing force. Delete the scoop?
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Here’s a basic difference between products and services. The level of satisfaction of a product often has a direct correlation to sales: you offer a good product that’s well-liked, and most likely sales will go up; for bad products, sales dip. That relationship is less transparent with services like the kind usually offered by freelancers. Freelance clients buying a service like web design or editing, will usually complete the sale unless you completely botch the deliverables.... Delete the scoop?
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Success results not from adding things to your life but from letting go of them. Delete the scoop?
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How do your prospective clients learn about you? More importantly what do they know about you? Delete the scoop?
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We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you!... Delete the scoop?
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Email is back.Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated -- especially since... Delete the scoop?
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Content marketing has become a powerful way for brands to build long-term relationships with customers while still generating short-term results. As a first step, many marketers... Delete the scoop?
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Creating jobs is one thing. Keeping your top performers in them? Entirely different. Delete the scoop?
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Smile and your customers will smile with you, says the billionaire entrepreneur. Delete the scoop?
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Richard Branson explains why we need more women in top positions. Delete the scoop?
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I scooped this piece because it is on a soapbox on a favorite topic. Many companies look at their "About" page more as necessary evil than brand value umbrella. That is a mistake.
The About page may be the most important page on a website, but NO ONE thinks of it that way. Even beyond the excellent suggestions for how to create a better About page covered here I would go further.
I would say the best About pages do these things:
* Tie any and every aspect of the brand's claims, major themes and public positioning together.
* Provide iconic elements that can be repeated over and over becoming reinforced with each repetition.
* Tell a story in 3 to 5 parts.
* Each story part stands alone and is related to the whole.
* Creates a storytelling framework that is greater than the sum of its parts (provides some marketing magic).
* Sets the voice and tone for the website and all marketing activities.
Soon I hope to write a piece about this kind of engaged and active ABOUT page with some simple HOW TOs.