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PRactical
Topics, tips, tools and techniques for PR professionals
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How to Run a Successful Social Media Sweepstakes

How to Run a Successful Social Media Sweepstakes | PRactical | Scoop.it
Social media sweepstakes: here's a guide to ensure you don't miss the crucial elements of a successful sweepstakes promotion.
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These 58 Social Media Tips will Explode your Content Marketing

These 58 Social Media Tips will Explode your Content Marketing | PRactical | Scoop.it
Content is King, yes. But how do you create "kingly" content? And how do you use Social Media to spread the word. The 58 Social Media tips here will help.
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How to not be a condescending corporate Facebook brand page

How to not be a condescending corporate Facebook brand page | PRactical | Scoop.it
There is one Facebook page that all marketers fear (or should fear). Being featured on it can plunge a sometimes unsuspecting brand into a serious industry reputation problem.
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Future of Content Marketing: What to Expect in 2014

Future of Content Marketing: What to Expect in 2014 | PRactical | Scoop.it
By Gini Dietrich
Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team.
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Investor Relations in the Social Media Age » Bloomberg Law

Investor Relations in the Social Media Age » Bloomberg Law | PRactical | Scoop.it
Investor's Relation in the age of social media via @bloomberglaw http://t.co/3Tn9l7fxST
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Social media marketing is about individuals – so how does it scale?

Social media marketing is about individuals – so how does it scale? | PRactical | Scoop.it
Large businesses can learn from small ones about putting a human face on their business
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7 Relevant Reasons To Use A News Release

7 Relevant Reasons To Use A News Release | PRactical | Scoop.it
A news release is a public relations tool critical for a variety of relevant reasons including investor news, official statements, announcements, and more.
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INFOGRAPHIC: Do Social Calls-to-Action Really Work?

INFOGRAPHIC: Do Social Calls-to-Action Really Work? | PRactical | Scoop.it
Asking people to do things isn't exactly a new strategy, yet as we've made the shift towards social media, it's suddenly not as cool to use calls-to-action.
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Is Content Marketing a Hamster Wheel You Can’t Escape?

Is Content Marketing a Hamster Wheel You Can’t Escape? | PRactical | Scoop.it
Brace yourself. It kind of is. Here's the thing: the more information you share, the more frequently you post, the fresher you keep your website -- the b
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6 Stupid Content Promotion Mistakes No Marketer Should Make

6 Stupid Content Promotion Mistakes No Marketer Should Make | PRactical | Scoop.it
Discover what errors you may be making when it comes to content promotion -- and how to fix them.
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7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog

7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog | PRactical | Scoop.it
Content marketing is hard. Here are 7 content marketing tips and resources that will get you so much more with much less. It’s about working smarter, not harder.
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A 10 Step Guide to Becoming a Better Blogger – Starting Today : @ProBlogger

A 10 Step Guide to Becoming a Better Blogger – Starting Today : @ProBlogger | PRactical | Scoop.it
This is a guest contribution by Adam Smith. If you are reading this post, I am guessing that you have ...
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How 5 Large Consumer and B2B Brands Are Using Vine

How 5 Large Consumer and B2B Brands Are Using Vine | PRactical | Scoop.it
This post is from one of TopRank's social media strategists, Emily Bacheller. As companies look for examples of using different social media platforms, I asked
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2014 Public Relations (PR) Trends to Watch

2014 Public Relations (PR) Trends to Watch | PRactical | Scoop.it
2014 Public Relations (PR) Trends to Watch - SHIFT Communications PR Agency | Boston | New York | San Francisco
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How to Handle a PR and Social Media Nightmare - The Social Media Monthly

How to Handle a PR and Social Media Nightmare - The Social Media Monthly | PRactical | Scoop.it
How to Handle a PR and Social Media Nightmare By Rachel Healy Talk about the spaghetti hitting the fan!
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Brutal Forrester Report Tells Advertisers, 'Don’t Dedicate A Paid Ad Budget For Facebook'

Brutal Forrester Report Tells Advertisers, 'Don’t Dedicate A Paid Ad Budget For Facebook' | PRactical | Scoop.it
Forrester, the respected market research group...
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5 Ways to Host a Successful Holiday Party for Your Clients

5 Ways to Host a Successful Holiday Party for Your Clients | PRactical | Scoop.it
Today’s guest post comes from Nicolina Cabezal, marketing manager at NYC-based premium paper company JAM Paper & Envelope. JAM is a go-to shop for PR to create media kits and other promotional materials—and they’re on Facebook, Twitter and Google+.
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How to Win Great Publicity - Without a PR Firm

How to Win Great Publicity - Without a PR Firm | PRactical | Scoop.it
How would you like to be featured on CNN, CBS News, the BBC and VH1? If you're San Francisco area artist Steven Backman, that's just a few months' coverage. But unlike many professionals, he doesn't use a high-end PR firm to shill for him.
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Six Signs You're Using Social Media Wrong - Forbes

Six Signs You're Using Social Media Wrong - Forbes | PRactical | Scoop.it
Memeburn
Six Signs You're Using Social Media Wrong
Forbes
Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for business?
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Launching a Facebook page: Be aggressive

Launching a Facebook page: Be aggressive | PRactical | Scoop.it
People often ask me; how do I get as many likes as possible for our business Facebook page. A lot of companies start out launching their page only for the excitement to wear thin when they don't se...
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Infographic: 10 Sales Performance Stats To Know - Marketing Technology Blog

Infographic: 10 Sales Performance Stats To Know - Marketing Technology Blog | PRactical | Scoop.it
What percentage of sales people, on average, miss their quota? What is the average close rate? How much better do the best sales reps perform compared to the average? What percentage of salespeople actually understand their customer’s pain?
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10 top tools for PR measurement

10 top tools for PR measurement | PRactical | Scoop.it
What you and your agency need from a measurement tool probably isn’t the same as what other pros need, but one of these gauges ought to help.
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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | PRactical | Scoop.it
The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing?
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How to Build a B2B Community in Facebook #mpb2b

How to Build a B2B Community in Facebook #mpb2b | PRactical | Scoop.it
Discover why B2B brands who are 'skipping' Facebook could be missing real opportunities to engage their audience. 3 social media marketing tips included!
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