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PR, Public Relations & Public Opinion
News, information and musings about the role of PR and Public Relations in marketing and business, and how it affects public opinion.
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3 Ways to Use Google to Be Better at PR

3 Ways to Use Google to Be Better at PR | PR, Public Relations & Public Opinion | Scoop.it
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Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown

Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown | PR, Public Relations & Public Opinion | Scoop.it
UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page.
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Nice Companies Finish First

Nice Companies Finish First | PR, Public Relations & Public Opinion | Scoop.it

If your company isn’t “nice” from the top down, not only will your profits suffer, but you will actually spend more money on marketing than you have to.

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'Sexism' Public-Shaming Via Twitter Leads To Two People Getting Fired (Including The Shamer) - Forbes

'Sexism' Public-Shaming Via Twitter Leads To Two People Getting Fired (Including The Shamer) - Forbes | PR, Public Relations & Public Opinion | Scoop.it
One tweet. Thousands of comments. Two people fired. Welcome to the digital age.
Sara Duane-Gladden's insight:

The PR nightmare for SendGrid and PlayHaven have just begun.

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Carnival Triumph: A case study in crisis management

Carnival Triumph: A case study in crisis management | PR, Public Relations & Public Opinion | Scoop.it

The lessons companies can take from Carnival Cruise Lines’ handling of its Triumph public relations debacle are mounting faster than human waste aboard a disabled ship adrift in the Gulf of Mexico.

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Mini posts cans of spam in apology for email blunder | MotorTorque

Mini posts cans of spam in apology for email blunder | MotorTorque | PR, Public Relations & Public Opinion | Scoop.it
Staff at Mini have written a personal apology and sent it to those affected by an email blunder, alongside a batch of chocolate roses, a can of Spam and
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Subway apologizes for inch shortage on footlong sandwiches

Subway apologizes for inch shortage on footlong sandwiches | PR, Public Relations & Public Opinion | Scoop.it
On Jan. 25 Yahoo News shares that Subway cooperation has apologized for the inch shortage on some of its sandwiches. Subway is the world's largest fast food fra
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Virgilio Lamaignere's curator insight, September 20, 2013 2:50 PM

The Subway’s sales promotion strategy proved to be a successful marketing campaign after all. However, it turned out that the 5$ promotion wasn’t enough to prevent some customers from really checking the size of the offer. It is important to get the price right but companies should deliver their promises. But Subways Public Relations were fast and took lead of the situation before it was too late. We marketers can take a lesson from it; as hard as it can be to a brand to recognize a mistake in front of everybody, it’s still better doing it as carry on with excuses or looking for a scapegoat. I believe that assuming responsibility will look good and dignifying in front of customers. And from a PR point of view taking the necessary measures to compensate those affected by the problem and if it’s possible take advantage of the situation to show the humanitarian side of the company might be worth the challenge. 

jamie johns's comment, September 22, 2013 4:51 PM
Virgilio, I dont quite understand what are trying to say here. However, I do believe that subway need to not only apologise for this issue for also provide something extra. Maybe this time, instead of providing a "11 inch" foot long sub, provide a "13 inch" footlong sub. Maybe this way they will be able to gain back some loyal customers and even some new ones
Abby Sy Roldan's comment, September 25, 2013 4:22 PM
@Virgilio. Some customers of Subway would lose brand loyalty towards the brand from this incident and I agree, Like Jamie, Subway will need an effective strategy to gain some of that brand loyalty that is loss back.
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Matthew Hiltzik: PR Guru Helping Tell Te'o's Story | Agency News - Advertising Age

Matthew Hiltzik: PR Guru Helping Tell Te'o's Story | Agency News - Advertising Age | PR, Public Relations & Public Opinion | Scoop.it

The girlfriend starring in Manti Te'o's stories may have been fictional. But the PR executive now helping to reset the narrative of the Notre Dame linebacker is very real, and it's not his first game.

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Coca-Cola kickstarts Arctic campaign with WWF donation

Coca-Cola kickstarts Arctic campaign with WWF donation | PR, Public Relations & Public Opinion | Scoop.it
LONDON (Reuters) - Coca-Cola will give 3 million euros ($4 million) to conservation group WWF over the next three years to help kickstart a campaign to protect the Arctic from the impacts of global warming,...
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Wal-Mart Tries to Improve Its Battered Image

Wal-Mart Tries to Improve Its Battered Image | PR, Public Relations & Public Opinion | Scoop.it
As Walmart faces an array of troubles, from employee schedules to corruption allegations, an executive outlines several changes
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Dumbest press release of the week | News Cut

Dumbest press release of the week | News Cut | PR, Public Relations & Public Opinion | Scoop.it
We get a lot of press releases e-mailed to us during the course of a week, 99.9 percent of which end up in the trash.
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Instagram may have lost 25% of daily users after terms of service debacle

Instagram may have lost 25% of daily users after terms of service debacle | PR, Public Relations & Public Opinion | Scoop.it
Instagram may have lost about 25 percent of its daily active users since people started revolting over a questionable terms of service change.
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NRA Top Lobbyist's Speech Was A Total Public Relations Disaster, Experts Say

NRA Top Lobbyist's Speech Was A Total Public Relations Disaster, Experts Say | PR, Public Relations & Public Opinion | Scoop.it
Public relations experts who have experience working with the gun industry expressed horror on Friday afternoon at the National Rifle Association's response to the Newtown, Conn., shootings.
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JCPenney is both the dumbest and smartest company ever

JCPenney is both the dumbest and smartest company ever | PR, Public Relations & Public Opinion | Scoop.it
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Poised Publicity's curator insight, May 21, 2013 9:11 AM

Can their rebranding efforts necessarily be called "dumb"? At first, I called it desperate, but now I see that their new strategy to regain lost customers is desperate. Dumb, smart or desperate, either way JCP is on a roller coaster!

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Abercrombie & Fitch don’t like fat people. Marketing genius or PR suicide?

Abercrombie & Fitch don’t like fat people. Marketing genius or PR suicide? | PR, Public Relations & Public Opinion | Scoop.it
Abercrombie & Fitch CEO Mike Jeffries has come in for criticism this week following the publication of a story that lifts the lid on why the store doesn't
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Poised Publicity's curator insight, May 13, 2013 7:20 AM

It's a marketing genuis by promoting the brands exclusivity and PR suicide by discriminating against all others. Which matters most?

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Target wrestles 'Manatee Gray' issue after Twitter scolding

Target wrestles 'Manatee Gray' issue after Twitter scolding | PR, Public Relations & Public Opinion | Scoop.it
Target said it never meant to offend plus-sized women -- but apologized anyway -- for describing the color of a plus-sized kimono dress as "Manatee Gray."
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16 ways to use Pinterest for PR

16 ways to use Pinterest for PR | PR, Public Relations & Public Opinion | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.
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This 'world's most expensive food' trend – I can't stomach it

This 'world's most expensive food' trend – I can't stomach it | PR, Public Relations & Public Opinion | Scoop.it
The £1,000 coq au vin. The £125,000 lunch. These unappetising stunts are PR at its most cynical and manipulative
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Six Tips for Managing an Out-of-Control Social Media Crisis | Spin Sucks

Six Tips for Managing an Out-of-Control Social Media Crisis | Spin Sucks | PR, Public Relations & Public Opinion | Scoop.it
This past weekend, Applebee's learned a very valuable lesson when critics took to the social networks to complain about their firing a waitress. Learn more here
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AIG 'Thank You America' Ad Campaign Backfires

AIG 'Thank You America' Ad Campaign Backfires | PR, Public Relations & Public Opinion | Scoop.it
aig's recent advertising campaign, "thank you america," could have been a perfect hit -- if it wasn't for a major communication faux-pas.
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Janine Lloyd's curator insight, January 29, 2013 11:35 PM

Companies need to fix the disconnect between marketing communications and C-suite decision making otherwise this kind of crises takes place. The brand management team were unaware of legal and high level decisions being taken, which turned their positive advert into a communication faux-pas!

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New American Airlines Logo Triggers Ire and a Sense of Deja Vu

New American Airlines Logo Triggers Ire and a Sense of Deja Vu | PR, Public Relations & Public Opinion | Scoop.it
Paint job shows that brands that scrap a classic look do so at their peril
Sara Duane-Gladden's insight:

Before and after comparison images would have been beneficial for this article. 

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Will Scandal Damage Te'os Marketability on Madison Ave?

Will Scandal Damage Te'os Marketability on Madison Ave? | PR, Public Relations & Public Opinion | Scoop.it
notre dame linebacker manti t'eo could lose millions in salary and endorsements dollars due to one of the strangest sports scandals in years.
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Christian Martinez's comment, September 26, 2013 4:58 PM
The URL is in the previous comment. This article summarizes the fact that EA Sports will not release an NCAA football videogame next year. Following lawsuits by former players against the NCAA for using player likeness' in the game, the collegiate governing body has decided to part ways with EA for the time being. I chose the article while searching though the sports money section of Forbes and this caught my eye and I have an interest in marketing in collegiate sports. Being in a video game such as NCAA football is a powerful marketing method. I learned that even though there is an extremely large fan base for the game, if all parties feel they are not properly compensated enough, the game will cease no matter how many people love it. In the end its all about the money. What I found was that this deal is not permanently terminated, but just temporarily for a few years so they can renegotiate terms. In the sports management field I feel the fact to know that all parties of a deal in sports, no matter if its real life or for a sports game, have to be happy, or else the whole thing, as we see hear, is destroyed.
Christian Martinez's comment, September 26, 2013 5:13 PM
http://www.forbes.com/sites/aliciajessop/2013/09/26/how-the-nfl-built-a-25-million-person-hispanic-fan-base/
Christian Martinez's comment, September 26, 2013 5:53 PM
The URL is in the previous comment. This article has to do with the NFL's dealing with marketing to the rapidly expanding Hispanic demographic in the NFL. Some methods they used were simulcasting all of their games in Spanish and having a game held in Mexico city. I learned that the Hispanic population has grown to just over one sixth of the total population of the U.S. and is continuing to grow. (15 million in the past 10 years). What if found most astounding is that out of all the major sports in this country, the NFL is the only one to simulcast all of its games in Spanish. In the Sports industry, this article has taught me that with the rise in the Hispanic population, marketing to them will continue to grow as a means of concern in every aspect of sports. I chose this article because I am of Hispanic descent and like the fact that the NFL is catering to the needs of this demographic.
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Coke TV Ads Confront Obesity and Soda’s Role

Coke TV Ads Confront Obesity and Soda’s Role | PR, Public Relations & Public Opinion | Scoop.it
One ad promotes steps Coke has taken, like prominently showing calorie counts and increasing the number of its brands sold in smaller cans, to help consumers make healthier choices.
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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 | PR, Public Relations & Public Opinion | Scoop.it
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
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PR Gone Wild, 2012: 12 Hall Of Shamers

PR Gone Wild, 2012: 12 Hall Of Shamers | PR, Public Relations & Public Opinion | Scoop.it
We get a lot of bad public relations pitches during a year, but these 12 speak for themselves. Enjoy, but please think carefully before paying for a FaceTime facelift.
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