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While social media is great for marketing, it can also become a firestorm of angry customers. Here are some ways to protect your brand.
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![The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC] | PR, Public Relations & Public Opinion | Scoop.it](http://img.scoop.it/yuo8VHkIw05wBtopng66Qjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Discover how PRWeb’s press release optimization practices have evolved and enhanced web traffic results. 
Earth Day 2012 drops on Sunday, and it's more than just an opportunity to celebrate and protect our fragile blue marble. It's also a chance to shill lots of crappy products and services. Here are s... 
I love everything about press releases. Researching, writing and optimizing a press release is just plain fun. The coolest thing about writing and distributing a press release is that it's kind of like watching a butterfly leave its cocoon. Via jaynalocke 
A success story about a company, which has excelled at putting themselves in the public eye with clever, organized PR; driven by an owner who has always understood the power of sensationalizing a product message. 
Kimberly-Clark's Huggies brand accused of portraying dad as too dumb to change diapers. 
In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly. Via Ken Horst 
Think your small business marketing can’t compare to the corporate big dogs? Think again and remember these 3 truths when writing your next press release. 
The Susan G. Komen for the Cure debacle reveals cracks in the facade of the Dallas-based charity 
Last night, Tiffany's held a party hosted by photographers Scott Schuman and Garance Dore. The party was DJed by Beyonce's little sister Solange. So far, sounds like every other semi-famous people party, right? 
Best Buy remains the nation's leading consumer electronics retailer, with about $50 billion in annual sales. But Best Buy has been losing customers, sales and profits to competitors, leading to speculation and debate about the company's future. 
CorpComms MagazinePR is seventh most stressful jobCorpComms MagazinePublic relations was the seventh most stressful job last year but appears to be less nerve racking than 12 months earlier when it was deemed the second most stressful profession,... 
Update 1: It seems the plot has thickened a bit further. |
The notorious group has come out of the shadows and finally fessed up to being the kooks and fanatics that we long suspected they were. 
Today’s crisis situations can change by the hour. Recent research shows that the traits of a good crisis manager just happen to coincide with the traits of a good leader. 
You’ve heard about the importance of creating SEO friendly press releases, but do you know the power of the optimized press release? 
Despite an apology on Saturday, Rush Limbaugh is facing a loss of advertisers unnerved by growing criticism of his comments about a Georgetown University student last week. 
Online press releases have marathon-ready legs when it comes to reaching the far corners of the internet. Take it from this infographic that illustrates all the stops a news release takes on its online journey. 
Peter Shankman is known for skydiving, social media chops, public speaking, and a wry and brazen wit. Shankman is also is a public relations professional at his core, and prior to his serial entrepreneurship he was a hard-at-work flack. Research by groups like Ethisphere proves that values-driven companies can benefit society and be highly successful.
While social media is great for marketing, it can also become a firestorm of angry customers. Here are some ways to protect your brand. 
Even though few customers, shareholders, plaintiffs lawyers, and financial types are watching for corporate news during the winter holidays, you still can't do stupid things like Verizon Wireless' $2 fee announcement. 
Consumer electronics retailer Best Buy is doing everything wrong. With an awesome breakdown of PR speak at their latest failure. 
Image by Teuobk via Flickr When GoDaddy.com revealed that it was a supporter of the internet censorship legislation bills SOPA/PIPA, Reddit users and a few big names in the internet business including Wikipedia decided to boycott the web-hosting... |
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