A success story about a company, which has excelled at putting themselves in the public eye with clever, organized PR; driven by an owner who has always understood the power of sensationalizing a product message.
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News, information and musings about the role of PR and Public Relations in marketing and business, and how it affects public opinion.
Curated by
Sara Duane-Gladden
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Suggested by Aslan Patov onto PR, Public Relations & Public Opinion |
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Abercrombie and Fitch CEO Mike Jeffries issued what we'd describe as a semi-apology on Thursday for once saying that he doesn't want "fat" or "not so cool" kids wearing his company's clothes. Delete the scoop?
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Abercrombie & Fitch CEO Mike Jeffries has come in for criticism this week following the publication of a story that lifts the lid on why the store doesn't 
Poised Publicity's curator insight,
May 13, 10:20 AM
It's a marketing genuis by promoting the brands exclusivity and PR suicide by discriminating against all others. Which matters most? Delete the scoop?
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Target said it never meant to offend plus-sized women -- but apologized anyway -- for describing the color of a plus-sized kimono dress as "Manatee Gray." Delete the scoop?
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It's not just social media's newest darling. It could be the public relations industry's, too. Delete the scoop?
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The £1,000 coq au vin. The £125,000 lunch. These unappetising stunts are PR at its most cynical and manipulative Delete the scoop?
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This past weekend, Applebee's learned a very valuable lesson when critics took to the social networks to complain about their firing a waitress. Learn more here Delete the scoop?
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aig's recent advertising campaign, "thank you america," could have been a perfect hit -- if it wasn't for a major communication faux-pas. 
Janine Lloyd's curator insight,
January 30, 2:35 AM
Companies need to fix the disconnect between marketing communications and C-suite decision making otherwise this kind of crises takes place. The brand management team were unaware of legal and high level decisions being taken, which turned their positive advert into a communication faux-pas! Delete the scoop?
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Paint job shows that brands that scrap a classic look do so at their peril
Sara Duane-Gladden's insight:
Before and after comparison images would have been beneficial for this article. Delete the scoop?
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notre dame linebacker manti t'eo could lose millions in salary and endorsements dollars due to one of the strangest sports scandals in years. Delete the scoop?
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One ad promotes steps Coke has taken, like prominently showing calorie counts and increasing the number of its brands sold in smaller cans, to help consumers make healthier choices. Delete the scoop?
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Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. Delete the scoop?
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We get a lot of bad public relations pitches during a year, but these 12 speak for themselves. Enjoy, but please think carefully before paying for a FaceTime facelift. Delete the scoop?
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UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page. Delete the scoop?
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If your company isn’t “nice” from the top down, not only will your profits suffer, but you will actually spend more money on marketing than you have to. Delete the scoop?
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One tweet. Thousands of comments. Two people fired. Welcome to the digital age.
Sara Duane-Gladden's insight:
The PR nightmare for SendGrid and PlayHaven have just begun. Delete the scoop?
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The lessons companies can take from Carnival Cruise Lines’ handling of its Triumph public relations debacle are mounting faster than human waste aboard a disabled ship adrift in the Gulf of Mexico. Delete the scoop?
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Staff at Mini have written a personal apology and sent it to those affected by an email blunder, alongside a batch of chocolate roses, a can of Spam and Delete the scoop?
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On Jan. 25 Yahoo News shares that Subway cooperation has apologized for the inch shortage on some of its sandwiches. Subway is the world's largest fast food fra Delete the scoop?
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The girlfriend starring in Manti Te'o's stories may have been fictional. But the PR executive now helping to reset the narrative of the Notre Dame linebacker is very real, and it's not his first game. Delete the scoop?
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LONDON (Reuters) - Coca-Cola will give 3 million euros ($4 million) to conservation group WWF over the next three years to help kickstart a campaign to protect the Arctic from the impacts of global warming,... Delete the scoop?
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As Walmart faces an array of troubles, from employee schedules to corruption allegations, an executive outlines several changes Delete the scoop?
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We get a lot of press releases e-mailed to us during the course of a week, 99.9 percent of which end up in the trash. Delete the scoop?
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Instagram may have lost about 25 percent of its daily active users since people started revolting over a questionable terms of service change. Delete the scoop?
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