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Values Driving Corporate Success, Responsibility

Research by groups like Ethisphere proves that values-driven companies can benefit society and be highly successful.

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PR, Public Relations & Public Opinion
News, information and musings about the role of PR and Public Relations in marketing and business, and how it affects public opinion.
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US Airways Just Tweeted Out One Of The Most Graphic Things You've Ever Seen A Brand Tweet

US Airways Just Tweeted Out One Of The Most Graphic Things You've Ever Seen A Brand Tweet | PR, Public Relations & Public Opinion | Scoop.it
YIKES. This is very NSFW and US Airways is looking into what happened exactly.
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Chick-fil-A wings in new direction after gay flap

Chick-fil-A wings in new direction after gay flap | PR, Public Relations & Public Opinion | Scoop.it
Chick-fil-A is re-setting its moral and culinary compass. It wants to go from old school to new cool.
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Magazine Makes Fun of Cancer Survivor's Tutu

Magazine Makes Fun of Cancer Survivor's Tutu | PR, Public Relations & Public Opinion | Scoop.it
A San Diego runner and cancer survivor says she was snubbed by a popular women's magazine that used a photo of her wearing a tutu to make fun of the fitness fashion trend. Monika Allen said she was “stunned and...
Sara Duane-Gladden's insight:

You would think an editor of a nationally published magazine would do a little research to make sure they don't make fools of themselves, but you would be wrong. Future credibility, shattered.

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Job list manager’s harsh emails go public; she apologizes

Job list manager’s harsh emails go public; she apologizes | PR, Public Relations & Public Opinion | Scoop.it
Kelly Blazek, one of the International Association of Business Communicators’ communicators of the year last year, pulled no punches with people seeking to join her Cleveland-area job list.

Via Poised Publicity
Sara Duane-Gladden's insight:

Wow. She uses "entitled", "tacky" and "assumptive" as if none of these words apply to her.

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Poised Publicity's curator insight, March 3, 12:19 PM

A simple apology does NOT always fix the problem. Let's see if/how she will try to save her brand.

Laura Avila's curator insight, March 16, 10:38 AM

Unbelievable.

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My Wife Was Vandalized by Arcade Fire

My Wife Was Vandalized by Arcade Fire | PR, Public Relations & Public Opinion | Scoop.it
A few weeks ago, my wife noticed a logo spray painted on the long gray wall of the custom picture framing shop where she works in Austin, Texas’s gallery district.
Sara Duane-Gladden's insight:

I was getting angry for the guy and his wife, then read the PR response to this and feel defused.

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Stoli CEO Issues Open Letter To Gays Over Russian Boycott Concerns - July 26, 2013 - The Gaily Grind

Stoli CEO Issues Open Letter To Gays Over Russian Boycott Concerns - July 26, 2013 - The Gaily Grind | PR, Public Relations & Public Opinion | Scoop.it
Facing mounting pressure from the LGBT community's Russian boycott campaign, the CEO of Stolichnaya Vodka has written an open letter to the LGBT community in order to distance themselves from the anti-gay and oppressive Russian regime.
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Florida PR Professional Taylor Chapman Ruins Life With Racist Video Rant at Dunkin Donuts

Florida PR Professional Taylor Chapman Ruins Life With Racist Video Rant at Dunkin Donuts | PR, Public Relations & Public Opinion | Scoop.it

Andy Warhol famously said that one day, everyone would be famous for fifteen minutes, but 27 year-old Florida PR professional Taylor Chapman managed the feat in just over eight minutes.

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Unofficial Nutella fan site shut down by brand could turn into 'nightmare'

Unofficial Nutella fan site shut down by brand could turn into 'nightmare' | PR, Public Relations & Public Opinion | Scoop.it
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
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3 Ways to Use Google to Be Better at PR

3 Ways to Use Google to Be Better at PR | PR, Public Relations & Public Opinion | Scoop.it
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Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown

Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown | PR, Public Relations & Public Opinion | Scoop.it
UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page.
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Nice Companies Finish First

Nice Companies Finish First | PR, Public Relations & Public Opinion | Scoop.it

If your company isn’t “nice” from the top down, not only will your profits suffer, but you will actually spend more money on marketing than you have to.

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'Sexism' Public-Shaming Via Twitter Leads To Two People Getting Fired (Including The Shamer) - Forbes

'Sexism' Public-Shaming Via Twitter Leads To Two People Getting Fired (Including The Shamer) - Forbes | PR, Public Relations & Public Opinion | Scoop.it
One tweet. Thousands of comments. Two people fired. Welcome to the digital age.
Sara Duane-Gladden's insight:

The PR nightmare for SendGrid and PlayHaven have just begun.

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Carnival Triumph: A case study in crisis management

Carnival Triumph: A case study in crisis management | PR, Public Relations & Public Opinion | Scoop.it

The lessons companies can take from Carnival Cruise Lines’ handling of its Triumph public relations debacle are mounting faster than human waste aboard a disabled ship adrift in the Gulf of Mexico.

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Veet Pulls Its Ad After Creating Hairy Controversy

Veet Pulls Its Ad After Creating Hairy Controversy | PR, Public Relations & Public Opinion | Scoop.it
A Veet ad stirs up controversy about shaming women into shaving.
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Why I’d love for my daughter to go into PR

Why I’d love for my daughter to go into PR | PR, Public Relations & Public Opinion | Scoop.it
PR’s reputation as a stressful career has led some pros to say they don’t want their kids to follow in their footsteps. Here’s why one pro would like to see his daughter take up the mantle.
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Anti-Piracy Group Accused of Stealing the Photo They Used in an Anti-Piracy Ad

Anti-Piracy Group Accused of Stealing the Photo They Used in an Anti-Piracy Ad | PR, Public Relations & Public Opinion | Scoop.it
Well this is awkward... We're all for people advocating for copyright law and making sure that people at least understand that it's bad to steal other peop

Via Xposedbydesign
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Xposedbydesign's curator insight, March 24, 11:25 AM

 

 

Lets be social: @xposedbydesign on Twitter

                          http://facebook.com/xposedbydesign

 

 

My tee shirt designs:

http://www.zazzle.com/Xposedbydesign*

 

http://www.pinterest.com/xposedbydesign/worldly-pleasures/

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Under Armour's crisis management on target

Under Armour's crisis management on target | PR, Public Relations & Public Opinion | Scoop.it
At stake: the brand's reputation for creating cool, techie duds that are worth the high price tags.
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PandoDaily's Threatening Email Meltdown

PandoDaily's Threatening Email Meltdown | PR, Public Relations & Public Opinion | Scoop.it
Former BusinessWeek reporter, TechCrunch columnist, and current tech PR star Sarah Lacy has made a name for herself: her website, PandoDaily, is one of the industry's most loyal allies.
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Why The ‘Golden Corral’ Chain Is About To Have A Major PR Meltdown

Why The ‘Golden Corral’ Chain Is About To Have A Major PR Meltdown | PR, Public Relations & Public Opinion | Scoop.it
It's already on Reddit, and going viral everywhere else. All I can say is, EWWWW!
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Old vs. New PR, and What Offers Better ROI

Old vs. New PR, and What Offers Better ROI | PR, Public Relations & Public Opinion | Scoop.it
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt?
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Chelsea Tidswell's curator insight, September 24, 2013 4:41 AM

PR and advertising is a huge part of IMC and with new PR being available, this makes its easier for companies to communicate with their consumers much easier. One of the biggest things highlighted in this article is how much easier it is to measure the success rate of PR and advertising. It is simple to see how many new followers a company has on twitter or how many likes they have gained on Facebook. Back in the day, it was hard to measure the amount of people that were receiving the advertisement. Also with using PR in the new style, it makes reaching younger consumers much easier than when you place an advertisement in a newspaper or magazine. This article truly shows how important PR and advertising is to IMC and the best ways that a successful campaign can be accomplished. 

Tegan Thomas's comment, September 25, 2013 5:38 AM
Too true Chelsea! PR is such a significant role in the way people get the ads for products. There is also a significant amount of people that do not use social media yet and they could be missing out on some of the companies that only use social media for their advertising and they are missing a whole demographic.
Janis Wu's comment, September 25, 2013 6:52 AM
Great insight, Chelsea! Since you have mentioned that it is more easier for companies to get direct measurements from their advertising campaigns. And also, using these new PR strategies easily benefits the target customers and current customers via exposing the direct messages to them. It helps the business to save a lot of money as well, in others, saving more money within an organization is receiving more revenue.
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Abercrombie & Fitch's Semi-Apology Didn't Go Over Too Well

Abercrombie & Fitch's Semi-Apology Didn't Go Over Too Well | PR, Public Relations & Public Opinion | Scoop.it
Abercrombie and Fitch CEO Mike Jeffries issued what we'd describe as a semi-apology on Thursday for once saying that he doesn't want "fat" or "not so cool" kids wearing his company's clothes.
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JCPenney is both the dumbest and smartest company ever

JCPenney is both the dumbest and smartest company ever | PR, Public Relations & Public Opinion | Scoop.it
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Poised Publicity's curator insight, May 21, 2013 12:11 PM

Can their rebranding efforts necessarily be called "dumb"? At first, I called it desperate, but now I see that their new strategy to regain lost customers is desperate. Dumb, smart or desperate, either way JCP is on a roller coaster!

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Abercrombie & Fitch don’t like fat people. Marketing genius or PR suicide?

Abercrombie & Fitch don’t like fat people. Marketing genius or PR suicide? | PR, Public Relations & Public Opinion | Scoop.it
Abercrombie & Fitch CEO Mike Jeffries has come in for criticism this week following the publication of a story that lifts the lid on why the store doesn't
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Poised Publicity's curator insight, May 13, 2013 10:20 AM

It's a marketing genuis by promoting the brands exclusivity and PR suicide by discriminating against all others. Which matters most?

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Target wrestles 'Manatee Gray' issue after Twitter scolding

Target wrestles 'Manatee Gray' issue after Twitter scolding | PR, Public Relations & Public Opinion | Scoop.it
Target said it never meant to offend plus-sized women -- but apologized anyway -- for describing the color of a plus-sized kimono dress as "Manatee Gray."
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16 ways to use Pinterest for PR

16 ways to use Pinterest for PR | PR, Public Relations & Public Opinion | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.
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