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8 Best Practices for PR Management of the Top 3 Social Platforms | PR News

8 Best Practices for PR Management of the Top 3 Social Platforms | PR News | PR News and Tips | Scoop.it

... Each of the social channels caters to different ways of communicating, of course, such as Twitter, for short bursts of content in 140 characters or less and Pinterest, where you can post for pictures and beautiful images as part of your communications strategy.

 

But there are plenty of tools in the PR playbook that apply across the board. Chris Vary, executive VP of digital innovation at Weber Shandwick, tackled how PR pros can use three of the main social channels more effectively during a presentation last week at PR News’ Big 3 Conference (Twitter, Pinterest, Facebook).

 

The presentation, titled “The Big Picture on The Big Three,” included the following tips for using the three channels for PR and communications...


Via Jeff Domansky
JCPR's insight:

Being able to evolve to fit the ever changing trends of social media is vital. Whoever can adapt will see an uptick in their awareness and will definitely see growth as a result.

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Jeff Domansky's curator insight, April 24, 2013 1:25 PM

Really practical tips for PR people  or any small to midsize business managing social media.

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Top 10 Best Presentation Software That Are Great Powerpoint Alternatives

Top 10 Best Presentation Software That Are Great Powerpoint Alternatives | PR News and Tips | Scoop.it
Top 10 Best Presentation Software That Are Great Powerpoint Alternatives-Ideally, when a person thinks of presentations, they think of Powerpoint.

Via Stefano Principato
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Stefano Principato's curator insight, December 2, 2013 4:45 AM

Presentations, be it for school, office or business use, can be very hard to complete, but fantastic work is easily created with the help of the right tools. If you are tired of using Powerpoint and would like to explore something new, try out the list of presentation software given above. Now your winning presentation is always just a click away!

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It's the 5th of November: Build a Brand Personality to Remember - Business 2 Community

It's the 5th of November: Build a Brand Personality to Remember - Business 2 Community | PR News and Tips | Scoop.it
It's the 5th of November: Build a Brand Personality to Remember Business 2 Community I'll often see brands with engagingly fun personalities on social media only to find their entire look and tone is different in content marketing materials like...
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5 Video and Social Media Ideas for PR Pros « iMediaConnection Blog

5 Video and Social Media Ideas for PR Pros « iMediaConnection Blog | PR News and Tips | Scoop.it

Why should anyone care about our videos?What kinds of videos work best?When is the best time to launch video campaigns?How do we engage new fans?How committed are we to social media marketing the videos and joining the conversation?


Via Cliff Gaines
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Cliff Gaines's curator insight, November 1, 2013 1:46 AM

One of the points that comes across is getting clients to understand the video should not be all about them, their product or service.  It really is important to answer that first question of why should anyone care about your videos.  If the video is centered around what viewers are interested in, then it's much easier to successfully engage and have conversations that enlighten everyone participating.  The point of building a video web series is just as imporant as frequency and reach is in email marketing.  There are some great tips on timing video releases and turning your fans into rockstars.  Just as it is with other content, just publishing is not enough, you have to actively tell others about your new content.

 

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Content marketing's Ten Commandments - Brand Republic News

Content marketing's Ten Commandments - Brand Republic News | PR News and Tips | Scoop.it
Content marketing continues to rise in importance for marketers, with one recent piece of research by content marketing agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return...
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5 Goals of Any Public Relations Campaign

5 Goals of Any Public Relations Campaign | PR News and Tips | Scoop.it
Public relations is not always complicated, but it does require a certain precision and ability to push the right buttons and say – exactly – the right things.

Via Thomas Faltin
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A New Soundboard For PR Professionals

A New Soundboard For PR Professionals | PR News and Tips | Scoop.it

PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW for PR News.

 

The survey, which took the pulse of 50 senior-level PR executives, was conducted online in August and September. It found that responsibilities, priorities and influence across media channels are all still undergoing tremendous change.

 

Finding the proper balance among myriad PR channels, of course, is a tough nut to crack for communicators. For example, the shift toward active engagement and content development on social platforms comes at a time when the commitment to traditional media relations has not waned, according to the study.Indeed, senior PR executives reported that they are spending more time on media relations while simultaneously trying to devote more resources to nontraditional activities driven by social media


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 2013 1:50 AM

Despite new technology and social media, working with influencers has never been more important for PR professionals.

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SEO content & social media marketing synergy: 3 perspectives - SEO Copywriting

SEO content & social media marketing synergy: 3 perspectives - SEO Copywriting | PR News and Tips | Scoop.it
Three perspectives from the industry's brightest minds on the interplay of social media and SEO content marketing are featured.
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5 Ways Small Businesses Can Use Content Marketing to Increase Sales - Business 2 Community

5 Ways Small Businesses Can Use Content Marketing to Increase Sales - Business 2 Community | PR News and Tips | Scoop.it
RT @B2Community: 5 Ways Small Businesses Can Use Content Marketing to Increase Sales http://t.co/NDKkKUTha0
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6 Content Marketing Principles Every Business Needs to Follow - Entrepreneur

6 Content Marketing Principles Every Business Needs to Follow - Entrepreneur | PR News and Tips | Scoop.it
Entrepreneur
6 Content Marketing Principles Every Business Needs to Follow
Entrepreneur
Be honest with yourself: Why should customers and prospects care about what you have to say?
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KonLABS-21c.eu Marketing Report

KonLABS-21c.eu Marketing Report | PR News and Tips | Scoop.it
By Hans Ebert | Marketing, Social Medai, Technologie, international Business (Daily News: Marketing, Content Marketing and much more...
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The Journey of a Tweet: Infographic

The Journey of a Tweet: Infographic | PR News and Tips | Scoop.it

Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.


This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times...

Check out the infographic for more interesting facts.


Via Lauren Moss
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Maria Persson's curator insight, May 16, 2013 1:01 AM

Look closely...where do your tweets go in your 'professional circles'?

EmbroidMe New Lenox's curator insight, May 16, 2013 9:34 AM

Amazing how information sharing has changed in such a short amount of time with Twitter.

Joe Wise's curator insight, May 16, 2013 5:32 PM

Always wondered what the .....

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Social Media Glossary: 25 Social Media Technology Terms Explained

Social Media Glossary: 25 Social Media Technology Terms Explained | PR News and Tips | Scoop.it
We have a compiled a social media glossary of 25 technology terms that are confusing and need to be explained. Check out the article now!

Via Cendrine Marrouat - www.socialmediaslant.com
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Carla Richardson's comment, June 9, 2013 7:06 AM
Very useful. Great for newbies. Thanks!
Carla Richardson's curator insight, June 9, 2013 7:11 AM

Do you know what's a Mashup or an Avatar?   Social Media can be confusing. This article helps to explain some of the basic terms. Very useful indeed!

CyC Comunica's curator insight, June 10, 2013 6:43 AM

Pequeño diccionario de las redes sociales

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Don't Get Seduced by the Latest Social-Media Gadget

Don't Get Seduced by the Latest Social-Media Gadget | PR News and Tips | Scoop.it
The next shiny new thing in social media isn't necessarily a slam dunk.
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10 Content Marketing Lessons From Dr. Seuss

10 Content Marketing Lessons From Dr. Seuss | PR News and Tips | Scoop.it
Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers?

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 13, 2013 3:43 AM

This is no joke, these 10 points will really take you places if you apply them to your #content #marketing strategy.

Debra Walker's curator insight, November 13, 2013 2:04 PM
I love this selection of quotes & ideas. I have always counted Dr. Seuss as a business philosopher for many years & am pleased to see this article. Stories are by far and away a most excellent way to connect with your audience and who tells a tale as good and as timeless as Dr. Seuss.
Richard Baxter's curator insight, November 18, 2013 4:36 AM

Dr Seuss should be core reading for all!

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Five reasons why we still believe in the power of the pen. | Ologie

Five reasons why we still believe in the power of the pen. | Ologie | PR News and Tips | Scoop.it
Brand voice, content marketing, information architecture: What connects them all is great writing. http://t.co/HtozoE1Yt4
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SlideShare Got Faster. Here’s How…

SlideShare Got Faster. Here’s How… | PR News and Tips | Scoop.it

“A snappy user experience beats a glamorous one, for the simple reason that people engage more with a site when they can move freely and focus on the content instead of on their endless wait.”

That’s a quote from Web page usability guru Jakob Nielsen  — and we’ve taken it to heart at SlideShare. If you’ve noticed that using SlideShare seems faster, it’s because it is: Our engineering team has made some significant performance improvements over the past few months.

We’ve reduced the time it takes to load a presentation page by a whopping 2 seconds! This was not an easy task, and when it comes to page load time, every millisecond reduction counts. How did we do it?

 


Via Ricard Lloria
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5 life lessons learned in public relations

5 life lessons learned in public relations | PR News and Tips | Scoop.it
Working in this industry teaches you many things.
Most of the tidbits you pick up on your way through the jungles of public relations can also be applied to everyday life. Here are five gems that I’ve embraced:
1.

Via Thomas Faltin
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Jared Hill's curator insight, October 24, 2013 2:31 PM

Informtaive

Jared Hill's curator insight, December 2, 2013 3:10 PM

Interesting perspective

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Public relations or content marketing? Wrong question

Public relations or content marketing? Wrong question | PR News and Tips | Scoop.it
In many organizations, public relations and marketing are treated as unique entities with separate but overlapping goals that function in relative isolation.

Via Thomas Faltin
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The PR Guide To Email Pitching | Social Media Explorer

The PR Guide To Email Pitching | Social Media Explorer | PR News and Tips | Scoop.it

I've always considered myself a public relations professional by trade. Even when the general perception of PR isn't all that good, I still try to advocate for (Check It > The PR Guide To Email Pitching http://bit.


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The Do's and Dont's of Content Marketing - Info...

The Do's and Dont's of Content Marketing - Info... | PR News and Tips | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic ([INFOGRAPHIC] The Do's and Dont's of #Content #Marketing - http://t.co/CmzwLUYlI3... (The Do's and Dont's of Content...
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Top 7 content marketing trends for 2014

Top 7 content marketing trends for 2014 | PR News and Tips | Scoop.it
Where is content marketing headed? What challenges and trends can we expect to see in 2014 Here are seven predictions.
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Tune-In Your Social Media For Customer-Focus And Better Business Practice

Tune-In Your Social Media For Customer-Focus And Better Business Practice | PR News and Tips | Scoop.it

Sync Up With What’s Trending To Better Cater To Your Customers

 

Many small businesses depend on their customers to stay afloat in today’s volatile market. Along with a strong marketing strategy and satisfied staff, your customers should remain at the forefront of your business priorities—social media can help.

 

Social media is amazing: SMBs can access almost-instant data metrics and customer feedback, develop marketing techniques, and gauge competitors. Businesses can, and should, also use social media as a market research and communication tool.

 

Employing better social media strategies and recognizing the multi-faceted uses these services can offer your business can boost productivity and business....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 9, 2013 1:55 AM

Several fresh tips for small business to generate better social media results.

Haley Evans's curator insight, October 24, 2013 2:40 AM

Syncing into the World of Social Media

 

Unless you have been living under a rock for the last few years, you know that social media is taking over the business world. It is a huge tactic for publicity, advertising, and communication for businesses. The use of social media can make or break a business and their reputation, but when used properly, your company can be very successful. This article, along with the idea given in “Adventures in Public Relations” can give helpful insight to companies how to use social media to better their business.

            The first idea is to utilize social media properly. Adventures in public relations discuss the idea of cyber relations on page 320. This is the use of public relations strategies and tactics to deal with publics via the internet and with issues related to the internet. Companies are now making cyber relations a category of its own in the business world because of its importance.  It is extremely important for companies to respond quickly and appropriately to their consumers and followers on social media.  A negative example of this would be our discussion in class about Amy’s Bakery and how they retaliated and were inappropriate on their Facebook page when speaking to consumers.  A positive example of this would be from the critical analysis presentation given on Netflix. The company responded quickly to the consumers’ needs as well as in a fun and appropriate way. Businesses can also keep their name out in the public by utilizing different parts of the social media site as well. Using hash tags, pools, pins, and tags, are just a few ways social media can be a legitimate factor in getting word of your business out to the public.

            This article also discusses the importance of paying attention to what your followers are saying. With social media sites such as Facebook and Twitter having newsfeed constantly updating, it is easy to follow what consumers are saying. This in turn is making it easier for the business to check its feed and see what its consumers want or need, as well as concerns or complaints. Because of this it is even more important for businesses to respond as soon as possible to consumer’s complaints and posts. In our textbook, Guth and Marsh explain on page 170, the importance of responses to consumer contacts. They explain that the responses may and can be the most important marketing public relations tactic out there.  Social media can create many opportunities for businesses. When utilizing the services that are brought to the table, it will give your business an advantage in the business world and keep your customers coming

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Infographic: Why every brand should curate content - Uberflip | #TheMarketingAutomationAlert

Infographic: Why every brand should curate content - Uberflip | #TheMarketingAutomationAlert | PR News and Tips | Scoop.it
Seventy-five percent of content marketers say they don't have time to create original content. If this sounds like you, content curation may be a helpful alternative.

 

 

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iNeoMarketing's curator insight, October 6, 2013 10:13 PM

I am more convinced than ever that content curation must be a part of your content marketing strategy. We don't see all, know all. But we can make it easier for our constituents to gather important information.

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How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner

How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner | PR News and Tips | Scoop.it
New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.

Via Debra Askanase
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Debra Askanase's curator insight, May 15, 2013 10:32 PM

Great examples of Facebook cover photos that meet the guidelines.