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ARABIC SESSION - INTRODUCTION TO MEDIA MONITORING AND INTELLIGENCE

ARABIC SESSION - INTRODUCTION TO MEDIA MONITORING AND INTELLIGENCE | PR Measurement Central | Scoop.it
The days of mass marketing are over. Targeted communications to niche audiences and understanding what motivates them is critical for communications professionals to engage with their consumers, drive sales and stay ahead of the competition in an increasingly competitive market. So, how can you build data sets to better understand your audience and deliver communication strategies that achieve your objectives? Measuring your communications will provide you with rich data which is relevant to your goals. It will help you improve the performance of your campaigns, demonstrate ROI, win business and protect your business.


Join this free webinar as Mazen Nahawi, CEO of CARMA and Saad Al Rubaiian, a well experienced government consultant, take you through an introduction to media intelligence and monitoring.
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Planning and Budgeting for Measurement in 2017

Planning and Budgeting for Measurement in 2017 | PR Measurement Central | Scoop.it
By now, companies are in full swing in their planning and budgeting processes for 2017. This makes it a great time to tackle the same sort of looking forward for your measurement plans. Much of what is being discussed and finalized right now are the business goals and objectives, and as we’ve outlined previously, this is exactly the right foundation for measurement. Unfortunately a lot of the time PR is provided a budget and then is asked to fit measurement into the budget, instead of the other way around. The most effective way to measure is to look at business
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7 ways the revised Barcelona Principles can fix PR’s past mistakes

7 ways the revised Barcelona Principles can fix PR’s past mistakes | PR Measurement Central | Scoop.it
The guidelines can serve to correct erroneous measurement beliefs and ineffective communications strategies and tactics. Here’s how they’ve changed.
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The Future of PR is Bright with Behavioral Insights Research

The Future of PR is Bright with Behavioral Insights Research | PR Measurement Central | Scoop.it
Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute
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EU Directive “lacks ambition” – AMEC/FIBEP unhappy at new plan

EU Directive “lacks ambition” – AMEC/FIBEP unhappy at new plan | PR Measurement Central | Scoop.it
AMEC and FIBEP, the two worldwide trade bodies representing companies in media monitoring and intelligence have accused the European Commission of a “cruel lack of ambition” in its proposals for a Directive on Copyright in the Digital Single Market.
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Measurement Month 2016 – a new record - AMEC

Measurement Month 2016 – a new record - AMEC | PR Measurement Central | Scoop.it
AMEC members organised more than 60 events in this year’s Measurement Month – a new record
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Manna from Whitehall for research and communication: Reflections on Brexit from inside the ‘bubble’

Manna from Whitehall for research and communication: Reflections on Brexit from inside the ‘bubble’ | PR Measurement Central | Scoop.it
Like the ‘manna from heaven’ – the food that reportedly fell from heaven to feed the Israelites during their exodus from Egypt – the UK government has delivered a veritable feast for researchers and communication professionals. None more so than this researcher who arrived in London in mid-June to attend the 2016 AMEC Summit on Measurement 15–16 June and settle in for a six months sabbatical studying UK government-citizen engagement and listening.
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Necessary changes in behavior: The Measurement Panel

Necessary changes in behavior: The Measurement Panel | PR Measurement Central | Scoop.it
Necessary changes in behavior: The Measurement Panel. From PR Week
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9 DAYS LEFT ~ The PR Measurement Summit 2016 ~ DUBAI

9 DAYS LEFT ~ The PR Measurement Summit 2016 ~ DUBAI | PR Measurement Central | Scoop.it

WHO SHOULD ATTEND? 

This year’s PR Measurement Summit will be looking at the value of effective measurement for PR and communications professionals across all industries, within the private sector, government and NGOs, all over the world. It’s more than just theory, hear from some of the leading academics, agencies and clients from all over the world about what they are doing to use valuable insights to manage reputation, track complex issues across multiple media, allocate staff resources and determine ROI.


Via InfoBlaze
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Why is Measurement Usually an Afterthought?

Why is Measurement Usually an Afterthought? | PR Measurement Central | Scoop.it
This is the fourth in a series of blog posts for Measurement Month. When it comes to public relations, “measurement” is seen as what you do at the end of a
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Facebook Overestimated Key Video Metric for Two Years

Facebook Overestimated Key Video Metric for Two Years | PR Measurement Central | Scoop.it
Ad buyers and marketers are upset with Facebook after learning the tech giant miscalculated the average time people spent watching video ads on its platform.
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Text and Image: PR Power Punch

Text and Image: PR Power Punch | PR Measurement Central | Scoop.it
Text and Image: PR Power Punch
More and more social networks are adding image recognition to their toolkits. Is this a hot new trend in measurement or have we seen it before?
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Measurement And ROI In A Changing Communications Landscape

Measurement And ROI In A Changing Communications Landscape | PR Measurement Central | Scoop.it
As business and PR continues to evolve, measurement has to evolve as well.
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5 Measurement Resolutions for 2017 - AMEC

5 Measurement Resolutions for 2017 - AMEC | PR Measurement Central | Scoop.it
Jeni Chapman, North America Co-Chair for AMEC and Principal at Incite & Impact Consulting, and John Pluhowski, Senior Vice President and Chief Communications Officer, Corporate and Public Affairs at TD Bank, take an early look at New Year Resolutions for 2017.
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Celebrating 60 Years of Research that Matters to the Profession and Looking Ahead to a Bright Future | Institute for Public Relations

Celebrating 60 Years of Research that Matters to the Profession and Looking Ahead to a Bright Future | Institute for Public Relations | PR Measurement Central | Scoop.it
The Institute for Public Relations (IPR) is thrilled to celebrate its birthday today! For 60 years, IPR has conducted, fostered, sponsored, and shared rese
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The insight data market is changing, says Newton's Phil Lynch

The insight data market is changing, says Newton's Phil Lynch | PR Measurement Central | Scoop.it
How the insight data market is changing...: PR Moment - Home of Public Relations
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AMEC announces Global Education Partner – A Data Pro in two year Agreement

AMEC announces Global Education Partner – A Data Pro in two year Agreement | PR Measurement Central | Scoop.it
The International Association for Measurement and Evaluation of Communication (AMEC) today announced A Data Pro as its new Global Education Partner
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Top global PR conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

Top global PR conference comes to Asia for first time in 2017 – Isentia named as headline sponsor | PR Measurement Central | Scoop.it
International PR and communications professionals will converge on Bangkok in May next year for the world’s biggest conference on PR measurement.
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Measuring the value of digital diplomacy

Measuring the value of digital diplomacy | PR Measurement Central | Scoop.it
As public servants we need to demonstrate to taxpayers why it is worth investing in digital.
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6 DAYS LEFT ~ The PR Measurement Summit 2016 - Dubai

6 DAYS LEFT ~ The PR Measurement Summit 2016 - Dubai | PR Measurement Central | Scoop.it

The PR Measurement Summit 2016 - Dubai

Connect with leading communication professionals.


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PR Industry Must Move Beyond Vanity Metrics

PR Industry Must Move Beyond Vanity Metrics | PR Measurement Central | Scoop.it
Data and analytics need to be relevant to C-suite executives, hear delegates at Asia-Pacific conference.
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The Evolution Of Communications
Measurement ~ From trial and error to ROI

The Evolution Of Communications<br/>Measurement ~ From trial and error to ROI | PR Measurement Central | Scoop.it
Media and metrics go hand in hand. As means of communications evolve—from newspapers to wearable tech—communicators continue to develop new ways to understand the value of each channel and predict impact on stakeholder opinions, attitudes and behaviour.
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Key PR Measurement Trends in North America

Key PR Measurement Trends in North America | PR Measurement Central | Scoop.it
This week, we present a special episode of the Roundtable in association with AMEC's Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of 'Key PR Measurement Trends in North America,' a webinar hosted by CARMA's North American CEO Chip Griffin and 4L Strategies Founder Jennifer Zingsheim Phillips. This webinar, which took place on September 20, discusses significant trends and activities in PR measurement. Trends discussed include: Asking the right questions Actionable insight AR/VR Advertising Value Equivalency (AVE) Measuring Influence The AMEC Framework For more information, as well as contact information for Chip and
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