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Why one PR firm is encouraging employees not to send emails

Why one PR firm is encouraging employees not to send emails | PR Measurement | Scoop.it
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
Chris Decroix's insight:

Good plan; managing e-mail becomes a heavy burden from a time perspective...

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CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing - Zoetica Media | PR Measurement | Scoop.it
  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Me
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How Klout Is Twerking Your Mind About Influence

How Klout Is Twerking Your Mind About Influence | PR Measurement | Scoop.it

...By calling social scores “Influence Scores,” companies like Klout (who’s tagline is “The Standard For Influence”) have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex.

 

By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it. Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence....


Via Jeff Domansky
Chris Decroix's insight:

Measuring social influence isn't all about popularity on social networks...

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Jeff Domansky's curator insight, September 5, 2013 2:02 PM

Social cred or socially awkward? A thoughtful post that raises some interesting questions about social influence, twerking or not.

Ali Anani's curator insight, September 6, 2013 12:21 AM

Scores that are not

Stephen Dale's curator insight, September 9, 2013 4:11 AM

This quote from the article says it all for me:

 

It’s not the size of the influencer’s audience that matters, or even how/if the influencer talks about your brand. What matters is how others react to what the influencer says about your brand.

 

Another example of how we get misled by not understanding the meaning of numbers - e.g. a high Klout/Peerindex/Kred score.  

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Find the ROI of PR By Measuring the Value of Audience by @cspenn

Find the ROI of PR By Measuring the Value of Audience by @cspenn | PR Measurement | Scoop.it
The ROI of PR seems to elude most professionals because they're "not good at math." Christopher Penn breaks down how to measure new audience to prove ROI.
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Optimizing your workplace for learning and productivity

Optimizing your workplace for learning and productivity | PR Measurement | Scoop.it
The best businesses are constantly learning, collaborating and changing. A dynamic business – one that is active, aware and willing to experiment – is a successful one. Continue reading →
Chris Decroix's insight:

Prepare for the upcoming HR challenges by organizing your workspace

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10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog

10 Awesome Twitter Analytics and Visualization ToolsTwitter Tools and Twitter Tips Blog | PR Measurement | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
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