The Storm on New York's Horizon New York Times They're out campaigning on the sunny side of the street — a place where, to hear them tell it, thousands of new police officers will soon be on patrol, tens of thousands of dilapidated public-housing...
Internal papers reveal a strategy to safeguard sugar from "opportunists," "pseudoscientists," and "enemies."...
October 31, 2012 - Mother Jones by Gary Taubes and Cristin Kearns Couzens relied on more than 1,500 pages of internal sugar industry documents for their exposé "Big Sugar's Sweet Little Lies." The piece pulls back the veil on Big Sugar's decades-long campaign to bury any scientific evidence suggesting that its product plays a role in what one industry honcho called the "death-dealing diseases."
Mother Jones INVESTIGATION "BIG SUGAR'S SWEET LITTLE LIES"
How the industry kept scientists from asking: Does sugar kill?
On a brisk spring Tuesday in 1976, a pair of executives from the Sugar Association stepped up to the podium of a Chicago ballroom to accept the Oscar of the public relations world, the Silver Anvil award for excellence in "the forging of public opinion." The trade group had recently pulled off one of the greatest turnarounds in PR history.
Their winning campaign, crafted with the help of the prestigious public relations firm Carl Byoir & Associates...
Shirking Responsibility in the Gulf New York Times That is, however, what BP wants the public to believe — which is why it is now engaged in an aggressive legal and public-relations campaign to limit how much it pays individuals and businesses for...
How can public relations professionals argue the nobility of PR activities when we cannot deny that the field was birthed out of negative activities like propaganda campaigns, spin doctoring, misrepresenting the truth, and manipulating the media?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.