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Post Burger-King Hacking, 3 Digital Security Tips for PR Pros - PR News

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros - PR News | PR Industry | Scoop.it
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A few tips to secure your twitter handle from hackers

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Communication Best Practices... and Not
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"Why Silicon Valley Funds Instagrams, Not Hyperloops," written by Jerzy J. Gangi

"Why Silicon Valley Funds Instagrams, Not Hyperloops," written by Jerzy J. Gangi | PR Industry | Scoop.it
This week Elon Musk announced plans for his new Hyperloop transportation system. If you haven’t seen it in the news: it’s basically a giant tube that you s
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Coming Soon to a TV Near You: Twitter Ratings

Coming Soon to a TV Near You: Twitter Ratings | PR Industry | Scoop.it
During the series finale of Breaking Bad last month, 10.3 million viewers tuned in to find out the fate of Walter White—a fairly expected turnout. But what was really impressive was the frenzy in the
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Ex-MP: Canadian Housing Data A ‘Fraud'

Ex-MP: Canadian Housing Data A ‘Fraud' | PR Industry | Scoop.it
A former member of Parliament has suggested data on Canadian housing markets should be regulated the way data on financial markets is regulated.
Alexander Kuo's insight:

Imagine if the historical data on housing is actually incorrect all this time and we were in the red ...  curious to see how this story shakes out.

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7 Things You Need to Know From My Content Amplification Test

7 Things You Need to Know From My Content Amplification Test | PR Industry | Scoop.it
Content amplification using the Cision content marketing suite may be a viable option to quickly and inexpensively generate traffic, says Jay Baer in this review
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7 Ways Content Marketing Can Help You Close Sales Faster

7 Ways Content Marketing Can Help You Close Sales Faster | PR Industry | Scoop.it
I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff.
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Is Your Social Media Scoring an “F”?

Is Your Social Media Scoring an “F”? | PR Industry | Scoop.it
What is social media’s ROI? I get that question all the time. It’s an excellent question and one that any CMO, CFO or CEO should be asking. Too often, however, companies are happy with an
Alexander Kuo's insight:

Great insight on some practical and measureable uses with social media

 

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The Mobile Shopping Life Cycle

The Mobile Shopping Life Cycle | PR Industry | Scoop.it
Today's always-on consumer is turning the traditional path to purchase on its head.
Alexander Kuo's insight:

Great framewok surrounidng the mobile shopping process

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Live Below the Line - Alexander Kuo

Live Below the Line - Alexander Kuo | PR Industry | Scoop.it
Live on $1.75 a day for 5 days to change the way people in Canada think about extreme poverty - and make a huge difference.
Alexander Kuo's insight:

I am participating in a campaign where I will be living on $1.75 per day for 5 days to raise awareness and donations to fight poverty.

 

Your help and support is much appreciated!

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Content Marketing vs. Traditional Advertising [Infographic] – Marketo

Content Marketing vs. Traditional Advertising [Infographic] – Marketo | PR Industry | Scoop.it
See how content marketing competes with traditional advertising: the advantages, the different types, the different tactics are key challenges.
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Why Walmart's Senior Execs Need to Be on Twitter

Why Walmart's Senior Execs Need to Be on Twitter | PR Industry | Scoop.it
To really capture the promise of social media, the honchos need to join the conversation.
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If 3 Little Girls Did This To My House, I'd Do Everything I Could To Get Them Full Rides To Stanford

If 3 Little Girls Did This To My House, I'd Do Everything I Could To Get Them Full Rides To Stanford | PR Industry | Scoop.it
Tired of ads playing to the worst stereotypes of girls? Have I got the three little geniuses for you.
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PR gets a wake-up call | Marketing Magazine

PR gets a wake-up call | Marketing Magazine | PR Industry | Scoop.it
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Oracle acquires marketing platform Compendium | ZDNet

Oracle acquires marketing platform Compendium | ZDNet | PR Industry | Scoop.it
Oracle has announced the acquisition of Compendium, a cloud-based content marketing provider.
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10 Pioneering Women Changing the Field of Communications

10 Pioneering Women Changing the Field of Communications | PR Industry | Scoop.it
These 10 women, who are winners of the inaugural NYC Women in Communications Award, are changing the field as innovative leaders.
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Human-powered helicopter finally takes Sikorsky Prize

Human-powered helicopter finally takes Sikorsky Prize | PR Industry | Scoop.it
For the first time since its introduction in 1980, the $250,000 Sikorsky Prize for a human-powered helicopter flight has actually been awarded. Read this article by Michelle Starr on CNET.
Alexander Kuo's insight:

Look at what a little passion can accomplish...

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Cision brings Content Marketing to PR | Cisionblog

Cision brings Content Marketing to PR | Cisionblog | PR Industry | Scoop.it
A colleague in London told me yesterday that he was looking through his LinkedIn feed and that every story being shared in his network was about content
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Live Below the Line - Alexander Kuo

Live Below the Line - Alexander Kuo | PR Industry | Scoop.it
Live on $1.75 a day for 5 days to change the way people in Canada think about extreme poverty - and make a huge difference.
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Communication: Why the Story Is Everything

Communication: Why the Story Is Everything | PR Industry | Scoop.it
The days of the sage on the stage are over. So what's the best way to get your point across?
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Big data: What’s your plan? | McKinsey & Company

Big data: What’s your plan? | McKinsey & Company | PR Industry | Scoop.it
Many companies don’t have one. Here’s how to get started. A McKinsey Quarterly article.
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Great read - Back to basics on data management

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