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How Small Business Leaders Can Build Resilience! Stand Your Foundation.

How Small Business Leaders Can Build Resilience! Stand Your Foundation. | PR and Small Business | Scoop.it

Via Daniel Watson
Ciara Turner's insight:

 

Small business owners will always feel like they have a lot to prove as well a lot to lose. Especially, for the majority of the business owners that life has been devoted to keeping their business afloat. They have invested too much of their time money and effort into their business. According to the article it stress that a business owner MUST have resilience as a leader. They must be able to take on any obstacle that comes their way.

 

With the understanding that they still-fragile economic recovery, the difficulties small businesses face securing funding, and the importance of finding and retaining the right employees, places enormous stress on leaders today. Which is understandable however the business world does not wait on anyone? The competitors feast off of those that show weakness. By developing a true resilient mindset, small business owners can continue growing their business regardless of the obstacles around them.

 

In the article it gave a couple of tips on how to improve business owner’s resilience mindsets. It was four steps; don’t go it alone, accept people help, keep your eye on the goal, maintain a positive outlook.

 

Reach out to other trusted business owner or consultants for ideas and support. Small Business owners need to realize they are not in it alone. Once you have reached out the next step will accept the help that is being offered. It is not a sign of weakness. Business owners should keep their eye and mind on why they started this company to reinsurance themselves when time gets hard. Which can help them keep a positive outlook on any situation that comes up to sufface.  

 

With that being said I think that smaller business should engaged more into the Chapter 9 topic business to business relations. Which chapter touches on a couple key points for this particular article the fact of building and maintaining a relationship with other local businesses. On page 194 in the chapter someone suggested and I quote , " one-one-one discussions, partner advisory councils, surveys, and collaboration. the idea is to understand their issues and help partners grow."   Having an understanding that it is a competition however what a competition is if you have no one to compete with.

 

From a PR stand point I think that having that open minded mind set and such with only help you and your community thrive for better prosperity.

 

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santina kerslake's curator insight, October 23, 2013 9:38 AM

The 4 tips are sound advice.

Tiffany Crosby's curator insight, October 23, 2013 2:26 PM

How resilient are you? Being a small business owner is hard but rewarding work. With the right attitude and proper support structure, you can make a go at it. 

Lorinda Forrest's curator insight, October 24, 2013 8:36 AM

Tough times teach resiliance and sometimes asking for help enables you to see your situation more objectively.

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Today in Small Business: No Tipping!

Today in Small Business: No Tipping! | PR and Small Business | Scoop.it
Walmart’s sales disappoint. How to get a business loan. And what “Breaking Bad” gets right about the meth business.
Ciara Turner's insight:

The Pros and cons of who is able to receive tips in the restaurant business is forever a debate. Severs feel as though they should get all the tips and the cooks feel as though they should be tipped out as well. I work in a restaurant where the servers have the authority and control who they want to tip out. However, it is required that servers tip out the bussers at least .07 of their total sales for that day. If the servers want to tip the bussers more is solely up to them.

 

I believe that our servers are getting paid an hourly rate of $4.75 on a 35 hours plus work week. If my math is correct after multiplying the two it totals approx. of $190 per week and $380 every two weeks. That is not including taking out for taxes. Tips are very important to a server.

 

I understand what the cooks are saying as far they should be entitled to some of the tips the servers have make each shift. However, they have to understand, depending on the restaurant, that tips have it hits and misses. For example in the restaurant that I work in, we are only open for lunch hours only and dinner on Friday nights only. That is 3 hours that we are open for business. If tips are taken away from servers would the motivation still be there? If my managers used the same tactics that Jay Porter used with his restaurant I don’t think the motivation from servers will be the same.

 

Servers are like sales reps, they sale the courses, that the chef constructed and that the cooks have made. They are the ones that attend to the restaurants guest; they make sure that their experience is a great one. Servers have the most interaction with the guest, so there for the server is the face of what that restaurant is about.

 

Chapter 3 in the book, it touches on the Employee relations with the company that they work for. It touches on the topics such as how to make an employee feel comfortable in their work environment. How can the relationship between managers and employees are improved. One point that book touches on that relates to this article how to enhance motivation in the employer to create a better experience for the customers. I think taking away tips from servers is something that will decrease the motivation and functionality of the servers. Tipping the server has always been a must. It is tradition; it is something that is expected. 

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Tips for Small Business Saturday and Cyber Monday

Founded by American Express in 2010, Small Business Saturday is a day to focus on spending at small and local retailers.
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After Black Friday, it’s Small Business Saturday - The Boston Globe

After Black Friday, it’s Small Business Saturday - The Boston Globe | PR and Small Business | Scoop.it
Every year on Black Friday, hordes of shoppers descend on malls and stores across the country in search of extreme bargains. But for others, the crowds and frenzied consumerism are significant turnoffs that outweigh any potential deals.
Ciara Turner's insight:

Out with the old and in with the new. Black friday shopping is something that is not getting people out of bed anymore. Because of the rediculus deals and the fact that it is so limited with a heaad ache that people just dont particpate. However, a new trend is on awaise, Small Buiness Saturday. It something that local communities are starting to participate in. It is a day that people are starting to fall in love with.  

 

Small Buiness is something that help the local community function by keeping money flow within its community but it is an oppunity that allow develop loyal relation

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Social Media Marketing Tips for Small Business

Social Media Marketing Tips for Small Business | PR and Small Business | Scoop.it

Via Daniel Watson
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SEO HELP's curator insight, January 23, 2014 2:18 AM
Social media marketing tips for small business firms
ANISHA K.S's curator insight, August 13, 2014 2:28 AM

SEO Services

SEO HELP's curator insight, August 13, 2014 3:40 AM

Advisable social media marketing tips for small business owners

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11 Tips To Sharpen Your Problem Solving Skills Fast

11 Tips To Sharpen Your Problem Solving Skills Fast | PR and Small Business | Scoop.it

Via Daniel Watson
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Stuart Goode's curator insight, November 12, 2013 8:13 AM

Given structure, problem solving becomes easier

Carol Sherriff's curator insight, November 12, 2013 2:19 PM

Its advisable to also know solution focussed techniques - celebrate successes, know what you want to achieve, take small steps to get there, imagineer your desired future - to balance these steps as some groups can get drawn down into the problem and unable to get out.

Coach Adrean's curator insight, November 12, 2013 5:53 PM
Problem solving is important for business and life success. There is no single way to solve problems but these tips can help you become more effective in dealing with situations and circumstances that derail your progress.
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Survey says: ObamaCare is causing small business to drop coverage and cut hours.

Survey says: ObamaCare is causing small business to drop coverage and cut hours. | PR and Small Business | Scoop.it
The Wall Street Journal on a new survey that shows employers will drop coverage and cut hours.
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Big Banks Say Their Small Business Lending Is Up

Big Banks Say Their Small Business Lending Is Up | PR and Small Business | Scoop.it
As 13 big banks say their small business lending has risen by $17 billion since 2011, the U.S. Treasury reports $1.9 billion in financing via its State Small Business Credit Initiative
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Hotel Reservation System | hotel reservation system review

For more info about Hotel Reservation System / Online Reservation System click here: http://www.provab.com/xmlintegrations... PROVAB TECHNOSOFT (http://www.p...
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Real Hospitality Group Signs Contract to Operate Dunes Manor ...

Real Hospitality Group Signs Contract to Operate Dunes Manor ... | PR and Small Business | Scoop.it
12, 2013 /PRNewswire/ — Executives at Real Hospitality Group announced today they've been selected to manage the Dunes Manor Hotel and Dunes Motel in Ocean City, MD. RHG was selected by Genesar, owner of the ...
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How to Make a Small Business Successful 8 Tips

How to Make a Small Business Successful 8 Tips | PR and Small Business | Scoop.it
Read this post to discover how to make a small business successful with 8 top tips.

Via The Fish Firm
Ciara Turner's insight:

Forget all the reasons it won’t work and believe the one reason that it will. – Unknown

 

The will power to make something happen is worth the will power to work hard to make it happen.  This article gives insight and tips on what some business owners should consider while developing their brand. They  provided eight tips on how to successfully market your self as a good business. 

 

The first one is know your coustomer. Knowing your coustomer should be top priority on your list. without coustomers, loyal coustomers your business will not be as sussesful as it can be. Come up with a Buiness plan on how to target the specfic audiance that your bussiness wants. For example if your business is aim to sale wine, then your target auidance should not be teens. 

 

The Second tip is set a marketing budget. It was already established that you need coustomers but now you have to raise awarness about your store. the down fall of most business is that they believe that thier products will sale themselves,  which is wrong thinking. market your self with using the resources in your community. Post up flyers, go to different community event and have an information booth. market your bussiness by using your community.

 

The third and forth tip is know your comentation and play your  strengths. If your know what your up agaisnt and market your business as them. By knowing your target audiance, marketing your business byusing your resorces such as your community. Relationship is a good strngth  have and to give you the chance to stand up against your competition. 

 

Fith and sixth tip is dont be afraid to say No, and also no means not right now. Sometimes you simply have to say no. That may mean that you have to turn down a deal or a business opportunity because when you are growing, if you dilute your resources across too many customers then you may find that they don’t get the service levels they deserve. This could lead to bad customer relations or negative word of mouth which can be damaging for your growing business. Also, when a prospective client says no to your immediate product or service, don’t despair. Simply accept their decision and learn why they said no so you can re-adjust your marketing and continue to engage that customer through newsletters or emails until the time is right.


Sevth and eigth Tip,  use the internet as the social platform of marketing and promoting your product. Bootstrap where possible.Before you open your doors it can be exciting to rush around and spend obscene amounts of money on things that you may think are important for your business.

In my opinion any expense that is not directly related to customer engagement and revenue growth is not needed. 


In relation to the book dofferent chapter can relate to this article, from coustomer relations, to bussiness to bussiness, media relation, and cyber relations. From a PR stand point I think that those tips are good point but now well excuded and explained in this article. the Author of that article could of given more insight on how to better each tip. 

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How Small Business Leaders Can Build Resilience! Stand Your Foundation.

How Small Business Leaders Can Build Resilience! Stand Your Foundation. | PR and Small Business | Scoop.it

Via Daniel Watson
Ciara Turner's insight:

 

Small business owners will always feel like they have a lot to prove as well a lot to lose. Especially, for the majority of the business owners that life has been devoted to keeping their business afloat. They have invested too much of their time money and effort into their business. According to the article it stress that a business owner MUST have resilience as a leader. They must be able to take on any obstacle that comes their way.

 

With the understanding that they still-fragile economic recovery, the difficulties small businesses face securing funding, and the importance of finding and retaining the right employees, places enormous stress on leaders today. Which is understandable however the business world does not wait on anyone? The competitors feast off of those that show weakness. By developing a true resilient mindset, small business owners can continue growing their business regardless of the obstacles around them.

 

In the article it gave a couple of tips on how to improve business owner’s resilience mindsets. It was four steps; don’t go it alone, accept people help, keep your eye on the goal, maintain a positive outlook.

 

Reach out to other trusted business owner or consultants for ideas and support. Small Business owners need to realize they are not in it alone. Once you have reached out the next step will accept the help that is being offered. It is not a sign of weakness. Business owners should keep their eye and mind on why they started this company to reinsurance themselves when time gets hard. Which can help them keep a positive outlook on any situation that comes up to sufface.  

 

With that being said I think that smaller business should engaged more into the Chapter 9 topic business to business relations. Which chapter touches on a couple key points for this particular article the fact of building and maintaining a relationship with other local businesses. On page 194 in the chapter someone suggested and I quote , " one-one-one discussions, partner advisory councils, surveys, and collaboration. the idea is to understand their issues and help partners grow."   Having an understanding that it is a competition however what a competition is if you have no one to compete with.

 

From a PR stand point I think that having that open minded mind set and such with only help you and your community thrive for better prosperity.

 

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santina kerslake's curator insight, October 23, 2013 9:38 AM

The 4 tips are sound advice.

Tiffany Crosby's curator insight, October 23, 2013 2:26 PM

How resilient are you? Being a small business owner is hard but rewarding work. With the right attitude and proper support structure, you can make a go at it. 

Lorinda Forrest's curator insight, October 24, 2013 8:36 AM

Tough times teach resiliance and sometimes asking for help enables you to see your situation more objectively.

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Small Business Saturday fosters mom-and-pop shopping

Small Business Saturday fosters mom-and-pop shopping | PR and Small Business | Scoop.it
Black Friday and, increasingly, Thanksgiving night are for big-box retailers with thousands of stores, but Tramarea Adams says Saturday is a day for businesses like hers.
Ciara Turner's insight:

The new best day to shop after Thanksgiving  is starting to be Small Business Saturday. Black Friday is starting to be a thing in a past and small business shopping is the future.  

 

Small business Saturday was was a campaign lauched to help small business successed around the hoilday and to  encourage shoppers to spend their holiday money at local mom-and-pop stores on clothing, jewelry, toys, accessories and other merchandise.by American Express  in 2010. 

 

Small business Saturday help owners such as Tramarea Adams' clothing store. She owns, Golden Glam Boutique in Jackson, Miss.. Unlike Macy's and JCPenney  she doesnt have a million-dollar advertising budget that drow in customers, however but like those stores she needs a steady stream of customers. Lucky For her Small Business Saturday helps her situation. 

 

According to the article,  a lot of small business give back to their community.

                  "More than 9 in 10 small-business owners nationally give         back to their communities in some way, be it working with nonprofits, coaching youth sports teams or holding public office, said Ron Aldridge, Mississippi director of the nonprofit nonpartisan National Federation of Independent Business"


This is one of the main reasons why we should support Small Bussiness Saturday because not only it support the business but it helps the community as a whole. From a PR veiw point  its a good thing to promote Small Business Saturday for the simple fact that alot of the money stays within the community of that small business. 

 

Small Business Saturday, is a great platform for small business to promot their store it is free advertisment for their brand, It is an oppratunity for costumers to help out thier friends and thier community. 

 

Relating this article to the book it fall great with the coustomer and bussiness to bussiness Chapter. 

 

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Small Business Saturday: A better Black Friday?

Small Business Saturday: A better Black Friday? | PR and Small Business | Scoop.it
If you love the thrill of chasing deals, Black Friday is the day to go to the big box stores. But if the lines and crowds associated with shopping the day after Thanksgiving are your personal version of hell, there may be a really good alternative.
Ciara Turner's insight:

Black Friday Shooping have always been a pain for some shoppers. It is the only day of the year where shoppers can  purchase items at a low price. It is the perfect day for shoppers that are looking for great deals on items that will prepare them for the hoilday gifts for their families or maybe for themselves. I agree some they are some great deals and it can save you money. However, only thing about Black Friday that is brought to the readers attention  in this article is that small businesses are out shined by big business on Black Friday. 

 

On Black Friday super stores and malls have always been the place to go and shop to get all the hottest deals. Alsways been that way, however, what about the small business in shoppers local neighborhood. Those small business does not get as much attention or business on black friday. So a solution have suffaces, Small Business Saturday. Brillant I dea! Small business Saturday is the day after black friday , which is a day set aside since 2010 between Black Friday and Cyber Monday to encourage shoppers to spend their holiday money at local mom-and-pop stores on clothing, jewelry, toys, accessories and other merchandise.. It is a day that Small local business to shine with their deals for the Hoilday season.

 American Express, which started Small Business Saturday in part to help small retailers during the economic downturn

Benfits of Small Business Saturday other than, it is a day for them to shine is take away the hassle of waiting in a long line in the A.M, It not as dangerous, and it help out the community.

 

Always hear stores about the stories of people getting killed, or hospitalized because of the rush tracffic to get to the hotest deals. Small Business Saturday elimate that a little for the simple fact that most stores open at 10 am or noon.

 

The fact that shoppers are buying and shopping at  thier local business helps the community as far as keeping in the business in the  community. 

 

Small business also used the media to promot thier deals on media sites such as twitter and facebook. The have hashtags that help shoppers to find their deals. " The movement has gained momentum through the use of social media, and in this fourth year businesses and shoppers are being encouraged to tweet using the hashtags #SmallBizSat and#ShopSmall. On Facebook, the Small Business Saturday page now has 3.3 million likes. Customers using Foursquare, the location-based mobile service, to check in at businesses receive recommendations for nearby participating shops and restaurants.

 

From a PR stand point I think Small Business Saturday is A brillant Idea. the fact that are using Twitter hastags as the platform is great. Relating it to the  consumer relations on page 166, " Shoppers like to shop on weekends, and that the prime-time spending hours are 2-4 p.m."knowing those type of things will only help your business bring in coustomers and save your money. 

Also relating to the Cyber Chapter, on page 323 " it states that web is a handy source of products and servce infomation." unsing the web will only promote your business on a larger scale reaching coustomers that might not be in the area. 

 

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Foursquare Ads to all small businesses around the world.

Foursquare Ads to all small businesses around the world. | PR and Small Business | Scoop.it
Here is a problem that all local business owners know: they want to get more customers, but tons of people walk by their storefront without coming in. We create
Ciara Turner's insight:

This is great news for small businesses everywhere.  All small business should have an Foursquare account because it open the opportunity to bring in more customers which mean that it can enhance your business which lead to making more money. 

 

For those who do not know how Foursquare works here are a quick overview of how it works and how it can bring in more costumers.

People use Foursquare to check into locations they’ve visited by using the app on their mobile phones. Once they’ve checked into a location, it can be shared with their foursquare friends, Facebook friends and Twitter followers.

 

Whit that being said, this is where the benefits of using four square comes in, users’ friends see where they’re checking in to eat, shop, work and more, which could possibly influence them to do the same based on the recommendations of their trusted connections.

 

With those types of connections and the experience that person has while doing business with you, business can increase their customers. 

However, after the Foursquare account have been created, it is  extremely important that account is up to date on the latest specials, pictures, promotions, or whatever your business is want to shine a light on.  Because this is a tool that can either help or hurt your business based on the effort you put into keeping it updated. 

 

In Chapter 7 community relations it talks about the social exchange theory on page 142 in, relates good with this article.  It premises is that people seeking to minimize cost and maximize rewards within their relationship. With that being said the relationship between the consumer that uses Foursquare and that business is very important because that person rating can either bring in more costumers or drive them elsewhere. 

 

Providing some type of reward for those who check in with your business is beneficial and can help keep those checking in. Foursquare offers a lot of choices for small business to use to enhance their brand. It is the matter of using the tool and keeping it up to date will be the challenging part for businesses that have an account. 

 

More reading on small business and using Foursquare

http://www.businessinsider.com/foursquare-ads-for-small-business-2013-10

 

 

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Small business tips: turning your business dream into reality

Small business tips: turning your business dream into reality | PR and Small Business | Scoop.it
A great idea is the first step to success, but getting your product or service to market requires more than just blue sky thinking

Via The Fish Firm
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Twitter opens up advertising to small businesses in the UK

Twitter opens up advertising to small businesses in the UK | PR and Small Business | Scoop.it
The social network lets small and medium enterprises outside the US advertise for the first time, just a week after its IPO. By Alex Hern
Ciara Turner's insight:

witter is one of the most popular social media platforms around today and more then likely your customers are using it. The service, once famous for limiting messages – or “tweets” – to 140 characters, has grown into a powerful marketing tool for small businesses. Adding Twitter to your marketing efforts doesn’t eliminate the need for a small buiness website. In fact, Twitter can be a great addition to your existing marketing, promotion, and communications efforts.

 

Twitter is easly can henhace the coustmers that buiness can have. by promoting thier 

 

If you’re looking to find deals from suppliers that have extra inventory, look for clients who post an unusual amount of ads for certain merchandise via Twitter. This is usually a sign that you can find a deal on this surplus merchandise. Twitter can also help establish an interactive relationship with existing clients. Many of these clients offer special deals via Twitter that you may not otherwise know about right away.


Social media can be a double-edged sword when it comes to feedback. Customers can tweet both positive and negative feedback fairly quickly. This gives you a chance to quickly gauge the success of a particular product or service. If you notice a significant amount of negative tweets, it might be time to reassess your marketing efforts or at least do some damage control.





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Richard Branson on How Small Businesses Can Innovate

Richard Branson on How Small Businesses Can Innovate | PR and Small Business | Scoop.it
Just because your business isn't loaded with resources, doesn't mean you can't come up with important innovations. Virgin's CEO on how to...
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Big Banks Say Their Small Business Lending Is Up

Big Banks Say Their Small Business Lending Is Up | PR and Small Business | Scoop.it
As 13 big banks say their small business lending has risen by $17 billion since 2011, the U.S. Treasury reports $1.9 billion in financing via its State Small Business Credit Initiative
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Inter-property contests promote hotel brand unity, spur traffic ...

Inter-property contests promote hotel brand unity, spur traffic ... | PR and Small Business | Scoop.it
“In today's hospitality market, we are inundated with hotel options, and to the average traveler, it's often not clear who is the hotel property's management company, verses who is the owner,” said Damon M.
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Re- building Rome over night!: The Critical thinking of discovering something new!

Re- building Rome over night!: The  Critical thinking of discovering something new! | PR and Small Business | Scoop.it

Via Daniel Watson
Ciara Turner's insight:

 

Albert Einstein had it right when he said: “We cannot solve our problems by using the same kind of thinking we used when we created them.”  With that being said it is time for entrepreneurial and small business owner of companies to step up their innovation creativity.

 

We have big dreamers and ideas that are always seem too left behind. In this article companies and small business revaluated how they allow their employee to make contributes to building a better brand. The question that was explored by most CEO's is, How to make this work environment a more engaging involvement for idea.

 

Well, some companies do this by creating a designated space where employees can be creative. Most office spaces, which are normally a sea of cubicles, have little room physically and emotionally where creativity and innovation can flourish.

 

From a PR stand Point that is brilliant idea because for those companies that still have their employee work in cubicles is only limiting them to that confined space. Also making that change in the office space can build a better bond between employee and employer. Provide an opportunity for employee to shine.

 

In relations to the book this can relate to Chapter 3 employee relations.  Employee Relations involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale. Essentially, Employee Relations is concerned with preventing and resolving problems involving individuals who arise out of or affect work situations.

 

So for those companies and business that have your employees still concealed to their cubicle and office space re-think and evaluate the amount of new and creative ideas that your employees produce for the better of the company.on page 33 in the Adventure book Kathryn Yates of Watson Wyatt,  stated "that a business function that drives performance and contributes to a company's financial success,". 

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Rennes Job's curator insight, October 16, 2013 1:37 PM

Cette semaine encore, Scoop'It est au rendez-vous !

Aujourd'hui, retrouvez 5 outils utilisés pour optimiser l'innovation dans la culture d'entreprise.


Vous cherchez des informations pour compléter vos cours ? Vous souhaitez trouver des documents récents et fiables pour votre méthodologie ? Ou tout simplement, vous souhaitez vous enrichir personnellement ? N'hésitez pas, rejoignez nous et créez votre propre compte sur Scoop'It !

Greg Lustig's curator insight, October 17, 2013 11:22 AM

In order to create a culture of innovation in the workplace,an organization must empower their employees to engage in independent thought processes.In  order to do so, employees must first be fully engaged and vested in the success of their company.Open discussion between all levels of the organization must  be encouraged.Companies need to be transparent in order to make their employees feel that they are an integral part of the business process.Lastly,employees must believe that their opinions matter.

Lou Hemmer's curator insight, March 24, 2014 2:33 PM

Great article on innovation in business.

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Small Business Traditional Marketing

Small Business Traditional Marketing | PR and Small Business | Scoop.it
In a time when social media is all the rage, should you invest all your advertising budget online. Experts say no, traditional marketing is not dead yet!

Via The Fish Firm
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Practically Speaking - Small Businesses Take Tentative Steps Toward Online Networking - NYTimes.com

Practically Speaking - Small Businesses Take Tentative Steps Toward Online Networking - NYTimes.com | PR and Small Business | Scoop.it
For some entrepreneurs, sites like Twitter and Facebook have been a great help in reaching out to potential and current customers.
Ciara Turner's insight:

Technology is the key to success to all companies. Having a website not only expands your audience but it will promote a healthy business. It will help generate and attract business from people that is hard to advertise to in remote areas.

 

If Creating a Facebook page will bring in at least another 50 people to your business why not join the new it. Thanks to recent studies, small businesses are catching on to the trend of promoting paperless and putting ads on online and connecting to future costumers. However, getting out in the community is something that most small business still need to do because their neighbors are their main source of business.

 

The web connects people all over the world; if small business promotes their business on the internet then they can also be connected to other small business. Those connections can either help build trusted relationship with other owners. Businesses can exchange advice, ideas and information, and network on a site that provides them search optimization.

 

Also the benefits of taking your business online are the fact that most people are shopping or just surfing online. People are looking for things that are convenience for them and the fact that your business is available online could satisfy the customer. If a customer is satisfied then more than likely they will have all good things to say about your business.

 

Chapter 2 in the, Adventures of Public Relations, analyzed different tactics that people or companies can do to make them more successful and prepare them to reach their goals. Business with that has a website can measure their success by the inputs, outputs, out comes, and relationships. 

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