Big Brands Are Pouring Money Into Their Own Custom News Sites | PR & Communications daily news | Scoop.it
The future of branding....

 

On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They're producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their own specialized websites.


It's a way to present a carefully crafted message to consumers, and change the way traditional media interacts with companies. Content marketing overall has become at least a $16.6 billion business, and these sites are taking a growing share....

 

[Why is content marketing working for big brands? Simple. They're producing news and using it to connect with customers. ~ Jeff]


Via Jeff Domansky