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Rescooped by Fernanda Grimaldi from Public Relations & Social Media Insight
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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | PR & Communications daily news | Scoop.it

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....


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Jeff Domansky's curator insight, March 12, 2013 3:24 PM

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

Rescooped by Fernanda Grimaldi from Public Relations & Social Media Insight
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The Top 10 Social Media Campaigns From The UK | Simply Zesty

The Top 10 Social Media Campaigns From The UK | Simply Zesty | PR & Communications daily news | Scoop.it
Some of the most creative social media campaigns to come out of the UK, including Facebook, Twitter, QR codes and video...

 

The UK has hosted a series of brilliant social media campaigns over the last few years. Here’s a roundup of the best campaigns to come from the region including an interactive TV ad, QR codes on the streets of Leeds and a movie voiceover to accompany your summer....

 

[Marketers and social media experts can learn a lot from these 10 social media campaigns from the UK ~ Jeff]


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Tweetable Soundbites | Crisis Management

Tweetable Soundbites | Crisis Management | PR & Communications daily news | Scoop.it

Creating concise, Twitter-friendly messaging can greatly increase the effectiveness and reach of your crisis management efforts. Today you’re more likely to catch a breaking story on Twitter than the evening news. Both professional and amateur (read: everyone else) reporters are using Twitter to share and discuss current events every minute of every day, and that’s exactly why you need to craft what social media expert Melissa Agnes called “tweet-worthy messages” in a recent blog post...


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Jeff Domansky's curator insight, February 17, 2013 3:24 PM

Twitter can play a critical crisis communications role according to crisis experts  Jonathan Bernstein and Melissa Agnes....