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PR & Communications daily news
Daily updates about public relations, communications and social media
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Content Marketing vs. PR: What's the Difference?

Content Marketing vs. PR: What's the Difference? | PR & Communications daily news | Scoop.it
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes. (Content Marketing vs. PR: What's the Difference?
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pr is dead... and just for good measure newspapers ... - Comms2point0

pr is dead... and just for good measure newspapers ... - Comms2point0 | PR & Communications daily news | Scoop.it
There's been a discussion recently on the future of communications and pr. But as this post shows it's also wrapped up in the future of journalism too. by Eddie Coates-Madden. When invited by Dave Windass, leader of the ...
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Real beauty isn’t retouched says Dove

Real beauty isn’t retouched says Dove | PR & Communications daily news | Scoop.it
One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range.
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10 reasons Why News Releases Are Smart PR

10 reasons Why News Releases Are Smart PR | PR & Communications daily news | Scoop.it
News releases are very smart marketing and public relations for companies. These 10 tips share reasons why the news release is not dead.
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Security must be top priority for brand publishers - PRWeek

Security must be top priority for brand publishers - PRWeek | PR & Communications daily news | Scoop.it
Security must be top priority for brand publishers PRWeek This is natural territory for PR pros, who have long been specialists in earned and shared media and whose skills are increasingly being utilized by marketers to help them supercharge their...
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Can Carnival's reputation stay afloat? - WBRC

Can Carnival's reputation stay afloat? - WBRC | PR & Communications daily news | Scoop.it
CBC.ca
Can Carnival's reputation stay afloat?
WBRC
... calling the shots in this situation I would be contacting the passengers every 20 minutes," Pia said.
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3 Ways to Use Persuasion to Get What You Need

3 Ways to Use Persuasion to Get What You Need | PR & Communications daily news | Scoop.it
In today’s organizations, persuasion trumps formal power. To get things done, you need to be able to sway the undecided and convert opponents.
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The Most Important Task You’re Ignoring

The Most Important Task You’re Ignoring | PR & Communications daily news | Scoop.it
Answering emails, putting out fires--those are important. But one founder suggests something else should take up at least 25 percent of your day.
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What Happened To Etiquette in PR?

What Happened To Etiquette in PR? | PR & Communications daily news | Scoop.it
In the digital age, it would appear that some individuals have lost their sense of etiquette in PR.
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The Anatomy of an Apology

The Anatomy of an Apology | PR & Communications daily news | Scoop.it
Today’s guest post is by Deirdre Breakenridge.
The words “I’m sorry” can be very powerful and carry great meaning.
However, if you don’t have three important elements in your apology, your words may sound hollow.
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AlGonzalezinfo's curator insight, March 13, 2013 10:53 PM

from the aricle:

 

Start with the Anatomy of the ApologyRegardless of the different levels of negative situations and crisis escalation, it’s always best to start with the anatomy of the apology. As you check your tone/ intent and delivery method, and then decide how you will act on your promises, you have more of an opportunity to use social media to your advantage.

John Michel's curator insight, March 14, 2013 11:28 AM

The words “I’m sorry” can be very powerful and carry great meaning.

However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship.

Just stating, “I apologize” or “I’m sorry” is not enough today.


Lydia Gracia's curator insight, March 15, 2013 8:50 AM

Deirdre Breakenridge  nos habla del contenido de una disculpa

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4 Tips for Healthy Rebranding

4 Tips for Healthy Rebranding | PR & Communications daily news | Scoop.it
Most people don't like change and this is especially true when we talk about beloved brands. However there are times a brand needs to change its look and social media can help guide that process and ease the transition.
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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | PR & Communications daily news | Scoop.it

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 12, 2013 7:24 PM

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

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The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | PR & Communications daily news | Scoop.it
I have a confession to make. You want to know the real reason why I love it when a company boldly goes "all in" with content marketing and social business transformation? Because it means that orga...
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PR Research: Twitter Tribe Has Spoken. Secretly

New research study identifies Twitter Tribes by unique words tweeted As a Twitter power user, I couldn't resist looking into this Twitter research study on word usage in my favorite micropublishing channel.
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Ads & Brands: PR Execs Are the New Stewards … - Adweek

Ads & Brands: PR Execs Are the New Stewards … - Adweek | PR & Communications daily news | Scoop.it
Adweek Ads & Brands: PR Execs Are the New Stewards … Adweek Clearly, public relations practitioners are held in high regard these days.
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Invest in Traditional Media to Produce Non-Traditional Social Media Results

Invest in Traditional Media to Produce Non-Traditional Social Media Results | PR & Communications daily news | Scoop.it
I’m noticing a bit of a trend. What I’m noticing is that with an increasing number of business owners and marketers buying into the power of social media, that there is also a bit of a trend away from traditional media.
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Crisis management PR expert Glenn Selig interviewed by Fox 13 ...

Crisis management PR expert Glenn Selig interviewed by Fox 13 ... | PR & Communications daily news | Scoop.it
It was the biggest news story of the day: A second Carnival Cruise Line ship became stuck, this time in St. Maarten. But the focus of the story quickly became Carnival and its public relations nightmare.
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Transforming a Company Is Daunting, But You Can Prepare for It

Transforming a Company Is Daunting, But You Can Prepare for It | PR & Communications daily news | Scoop.it
CBC.ca
Can Carnival's reputation stay afloat?
WBRC
... calling the shots in this situation I would be contacting the passengers every 20 minutes," Pia said.
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Blogging, Relationships and the Act of Giving

Blogging, Relationships and the Act of Giving | PR & Communications daily news | Scoop.it
We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain: we want people to like it.
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Reaching for the wrong metrics

Reaching for the wrong metrics | PR & Communications daily news | Scoop.it
This excellent post by Danny Brown makes a great argument for why the endless pursuit of eyeballs is a waste of time.
Yes, advertisers buy ads on the superbowl to reach a large audience but social media is the opposite of the superbowl.
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PR is still playing catch-up on data use

PR is still playing catch-up on data use | PR & Communications daily news | Scoop.it
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
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Want Productive Employees? Treat Them Like Adults

Want Productive Employees? Treat Them Like Adults | PR & Communications daily news | Scoop.it
For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment — not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project.
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The Gap Between Social Media and Business Impact: 6 stages of social business transformation

The Gap Between Social Media and Business Impact: 6 stages of social business transformation | PR & Communications daily news | Scoop.it
In business, social media is becoming a lot like email. Every company has it.
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Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser | PR & Communications daily news | Scoop.it
Hack to Flack: A Former Journalist’s Guide to Better PR Pitches
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