PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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What a Great Homepage Does to Hook Customers

What a Great Homepage Does to Hook Customers | PR & Communications daily news | Scoop.it
You have only have a few seconds to grab their attention, so stop being boring and start being useful, says AM Venture's Patrick Wood.
The average human's attention span clocks in at a brisk eight seconds.
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How To Assign Value to Your Brand's Digital Properties

What most marketers do: Using paid search analytics tools, advertisers have the ability to attribute every cent spent by a paid search campaign to a visitor transfer and, if they’re wise, a number of conversions.
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3 Ways to Use Google to Be Better at PR

3 Ways to Use Google to Be Better at PR | PR & Communications daily news | Scoop.it
I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of.
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7 Things Content Marketers Can Learn From Fiction Writers

7 Things Content Marketers Can Learn From Fiction Writers | PR & Communications daily news | Scoop.it
Content marketing is storytelling, so it's not all that bizarre to think that fiction writers might actually have some advice for us.
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Public relations tips to promote your businesses

Public relations tips to promote your businesses | PR & Communications daily news | Scoop.it
Free publicity for small businesses can have a big impact. Read more for best practices.
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Creative Thinking Exercise – 3 Steps to Take Away Expectations

Creative Thinking Exercise – 3 Steps to Take Away Expectations | PR & Communications daily news | Scoop.it
Expectations are great when they help you think about what you want to accomplish. Expectations can also help you envision opportunities and problems you could face before they actually develop.
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How Smart Companies Use PR to Get the Word Out

How Smart Companies Use PR to Get the Word Out | PR & Communications daily news | Scoop.it
IDEA ACCELERATOR | Jeff Hoffman What you need to know to market your new business idea, without spending much (or at all). Getty Tweet Even the world's most brilliant idea doesn't mean much if no one knows about it.
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How Social Media Turns Your Employees Into a PR Army

How Social Media Turns Your Employees Into a PR Army | PR & Communications daily news | Scoop.it
Leveraging employee PR power is no groundbreaking concept, but its potential is higher than ever thanks to social media, says HootSuite CEO Ryan Holmes.
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10 Amazing Content Resources For Writers That You Must Get

10 Amazing Content Resources For Writers That You Must Get | PR & Communications daily news | Scoop.it
Everybody and everything keeps coming back to your websites when the magic of “quality content” happens. It’s called “stickability.” It’s what we all want. And, it builds trust and reputation. Yeah, Google loves that, too, now more than ever.
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Four Lean Advertising Campaigns That Went Viral

Four Lean Advertising Campaigns That Went Viral | PR & Communications daily news | Scoop.it
In my research, I use eye-tracking technology, facial-expression analysis, and lab experiments to better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos...
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Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro

Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro | PR & Communications daily news | Scoop.it
Social PR, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup (Public Relations Frenemy?
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Content Marketing Isn’t for Everybody

Content Marketing Isn’t for Everybody | PR & Communications daily news | Scoop.it
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.
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Sure, listen to your customers -- but don't expect them to have all the answers

Sure, listen to your customers -- but don't expect them to have all the answers | PR & Communications daily news | Scoop.it
Social channels give companies unprecedented access to customers, and they can help you build better products that meet their needs. But sometimes it's your job to innovate and come up with products your customers never imagined needing.
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Why Won't Brands Be Social On Social?

When it comes to social publishing, brands are speaking to the masses. The posts may be informative, but more often than not, they don’t resonate with me like the ones from people I know.
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Which sectors offer the most new business opportunities in PR?

Which sectors offer the most new business opportunities in PR? | PR & Communications daily news | Scoop.it
Which sectors offer the most new business opportunities in PR?
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MarketingBuzz: How to use online PR effectively to increase sales

MarketingBuzz: How to use online PR effectively to increase sales | PR & Communications daily news | Scoop.it


The discipline of public relations (PR) is one of the most cost-effective forms of marketing.

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How to Use Social Media for Customer Service

How to Use Social Media for Customer Service | PR & Communications daily news | Scoop.it
In today’s age of constant connectivity and instant solutions, customers demand to be assisted immediately at any hour.
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Burson-Marsteller founder tells PR industry to broaden focus from communications to corporate behaviour

Burson-Marsteller founder tells PR industry to broaden focus from communications to corporate behaviour | PR & Communications daily news | Scoop.it
RT @PRCA_UK: PRCATV: Burson-Marsteller founder tells PR industry to broaden focus from communications to corporate behaviour: http://t.co/6Vp2K1UDAj
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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages | PR & Communications daily news | Scoop.it
Learn how to update your PR strategies and tactics to make it more effective, more modern, and more inbound.
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Counter crisis with online reputation management

Counter crisis with online reputation management | PR & Communications daily news | Scoop.it
Counter crisis with online reputation management:Online reputation management comes into play when you encounter problems while posting updates (Counter crisis with online reputation management http://t.co/iqQvXYqZpY...
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The press release: is this Public Relations staple still relevant?

The press release: is this Public Relations staple still relevant? | PR & Communications daily news | Scoop.it
There’s plenty of anecdotal evidence that overworked beat reporters habitually delete press releases from overflowing inboxes after barely a second glance. This raises difficult questions about the role of this classic communications tool.
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A Futurist Looks at the Future of Marketing

A Futurist Looks at the Future of Marketing | PR & Communications daily news | Scoop.it
Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond.
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How to Lead When You're Not in Charge

How to Lead When You're Not in Charge | PR & Communications daily news | Scoop.it
For all of the books (thousands) written on leadership, individuals (millions) who have participated in leadership seminars and dollars (billions) invested in leadership development, too many leadership experts still fail to distinguish between the...
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Marketing for Non-Profits: When Doing Good Goes Bad

Marketing for Non-Profits: When Doing Good Goes Bad | PR & Communications daily news | Scoop.it
As much as you need to actively listen, at the end of the day you’re still the expert. Don’t be afraid to own that role when you need to.
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6 Reasons Your Blog Content Won’t Go Viral

6 Reasons Your Blog Content Won’t Go Viral | PR & Communications daily news | Scoop.it
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
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