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How to Help Customers Find You

How to Help Customers Find You | PR & Communications daily news | Scoop.it
If customers are having trouble finding you, you may need to change the way you think.
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3 public relations tactics that gain patients - PhysBizTech

3 public relations tactics that gain patients - PhysBizTech | PR & Communications daily news | Scoop.it
PhysBizTech 3 public relations tactics that gain patients PhysBizTech When people think about public relations, they get an image of big-time entities paying big-time money to fix their image problems, like, say, the IRS recently offering $15...
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#PRin2013: 13 Trends to Look for in Public Relations During 2013

#PRin2013: 13 Trends to Look for in Public Relations During 2013 | PR & Communications daily news | Scoop.it
2013 is the first year since 1987 with four unique digits, but will it be as unique as its numerical configuration?
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Social Media Risks Are Real Not Managing Them is Irresponsible

Social Media Risks Are Real Not Managing Them is Irresponsible | PR & Communications daily news | Scoop.it
Regulatory and compliance risks don’t have to prevent social media strategies for companies. This posts shows you how to manage risk for regulated companies.
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3 Social Networks to Watch in 2013

While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends. Here are three social networks to watch in 2013.
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What Your Business Needs to Know About Facebook’s EdgeRank

What Your Business Needs to Know About Facebook’s EdgeRank | PR & Communications daily news | Scoop.it
Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community.
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2013 Public Relations Predictions: Trust and Segmentation

2013 Public Relations Predictions: Trust and Segmentation | PR & Communications daily news | Scoop.it
RT @TDefren: 2013 Public Relations Predictions: Trust and Segmentation http://t.co/x34GCYn7 via @shiftcomm
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Want to be a Public Relations Survivor? Be Prepared to Change, Constantly | Pro PR

Want to be a Public Relations Survivor? Be Prepared to Change, Constantly | Pro PR | PR & Communications daily news | Scoop.it
Exploring social media and public relations (Joe raises a # of key issues for PR firms. Good research study!. “@thornley: Let's play PR Agency Survivor.
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6 PR and social media predictions for 2013

6 PR and social media predictions for 2013 | PR & Communications daily news | Scoop.it
A surge for LinkedIn, PR's mobile outreach, and a return to reliable reporting (even if it takes longer) are in the author's forecast for the coming year.
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Make the Job More Like a Game

Make the Job More Like a Game | PR & Communications daily news | Scoop.it
No manager ever says, “Let’s make our company a boring place to work.” Yet, many do exactly that. To instill more fun and excitement into work, design jobs so they feel more like games.
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Kentucky Fried Crisis

Kentucky Fried Crisis | PR & Communications daily news | Scoop.it
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Professor Sanabria's curator insight, December 27, 2012 8:25 AM

¿Cuán importante es seleccionar un portavoz adecuado?

Brian Jones Francis's curator insight, December 30, 2012 2:05 PM

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)

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How Your PR Team Can Prepare for 2013

How Your PR Team Can Prepare for 2013 | PR & Communications daily news | Scoop.it
A Poway businesswoman offers five tips to help you achieve the best results in the new year. (RT @AlysonJamison Great #PRtips!
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The very best leaders are great communicators

The very best leaders are great communicators | PR & Communications daily news | Scoop.it
Why brushing up your communication skills should be on your entrepreneurial to-do list in 2013.
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The Most Important Factor for Successful Social Media Marketing in 2013

If you genuinely assess your social media marketing regularly, and find a healthy balance between sharing and selling, connecting and canvassing, and quality versus quantity, it’s highly likely that you’ll reap better financial, statistical and...
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Deciding Between PR and SEO Services? Think Again

Deciding Between PR and SEO Services? Think Again | PR & Communications daily news | Scoop.it
Wake up and embrace this platform change. SEOs aren't going to rule PR and PRs don't own SEO.
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How Native Advertising Will Affect Public Relations | Spin Sucks

How Native Advertising Will Affect Public Relations | Spin Sucks | PR & Communications daily news | Scoop.it
Native advertising integrates high-quality content into the organic experience of a given platform. Here's how it will affect your PR campaigns.
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Does Your CEO Really Care About Your Company’s Social Media Reputation? [Infographic]

Does Your CEO Really Care About Your Company’s Social Media Reputation? [Infographic] | PR & Communications daily news | Scoop.it
Though the title looks quite weird, it's worth to pen that only 28% CEOs consider their companies’ social media reputations when they make business decisions, while over 36% (nearly 1/3rd) of the CEOs fail to consider - a survey notes.
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New Year's Resolutions that PR Pros can Actually Keep : PR News ...

New Year's Resolutions that PR Pros can Actually Keep : PR News ... | PR & Communications daily news | Scoop.it
For PR execs, meeting or exceeding these goals may spell the difference between garnering bigger communications budgets and earning more respect from the C-suite or staying in place and struggling to attain the proverbial seat at the table.
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Spin masters: How PR is taking over the world - Management Today

Spin masters: How PR is taking over the world
Management Today
... deal with investor relations, analysts, shareholders, regulators and government.
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Belgian Chocolate: Is Its Reputation Melting?

Finance news article from Orange UK (RT @ecolechocolat: Belgium's reputation as the world's chocolate capital melting as emerging markets develop a sweet tooth.http://t.co/4b0ifT6K)...
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5 Corporate Event Trends for 2013

5 Corporate Event Trends for 2013 | PR & Communications daily news | Scoop.it
ACTIVE Network Business Solutions Group predicts technology will help make corporate events more efficient, engaging and profitable in the coming year.
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Is public relations out of touch?

Is public relations out of touch? | PR & Communications daily news | Scoop.it
Last December, Judy Gombita wrote about the pressures on PR practitioners and social businesses to remain in touch throughout the traditional Western holiday season – or at least to provide i... (Is public relations out of touch?
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Top 7 Expert Social PR Guides and Tips | Business 2 Community

Top 7 Expert Social PR Guides and Tips | Business 2 Community | PR & Communications daily news | Scoop.it
Public relations (PR) or media relations has long been treated as its own world, separate from marketing.
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The Business Lesson in Chanel No. 5's Marketing Disaster

The Business Lesson in Chanel No. 5's Marketing Disaster | PR & Communications daily news | Scoop.it
Chanel No. 5 probably has some thinking to do about whether this deal with Brad Pitt produced the results that they anticipated. Media professionals have a million excuses when a campaign fails.

Via LPM Comunicação SA
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Debating the New Environmentalism: Does Green Movement need to Change?

Debating the New Environmentalism: Does Green Movement need to Change? | PR & Communications daily news | Scoop.it
Debating the New Environmentalism: Does Green Movement need to Change?
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