PhysBizTech 3 public relations tactics that gain patients PhysBizTech When people think about public relations, they get an image of big-time entities paying big-time money to fix their image problems, like, say, the IRS recently offering $15...
Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community.
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.
Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.
Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....
If you genuinely assess your social media marketing regularly, and find a healthy balance between sharing and selling, connecting and canvassing, and quality versus quantity, it’s highly likely that you’ll reap better financial, statistical and...
Though the title looks quite weird, it's worth to pen that only 28% CEOs consider their companies’ social media reputations when they make business decisions, while over 36% (nearly 1/3rd) of the CEOs fail to consider - a survey notes.
For PR execs, meeting or exceeding these goals may spell the difference between garnering bigger communications budgets and earning more respect from the C-suite or staying in place and struggling to attain the proverbial seat at the table.
Last December, Judy Gombita wrote about the pressures on PR practitioners and social businesses to remain in touch throughout the traditional Western holiday season – or at least to provide i... (Is public relations out of touch?
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