Many still believe that a the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! I think this is something that must be talked about.
There's been a discussion recently on the future of communications and pr. But as this post shows it's also wrapped up in the future of journalism too. by Eddie Coates-Madden. When invited by Dave Windass, leader of the ...
Security must be top priority for brand publishers PRWeek This is natural territory for PR pros, who have long been specialists in earned and shared media and whose skills are increasingly being utilized by marketers to help them supercharge their...
Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow.
Ronn Torossian is a public relations executive and entrepreneur. Mr. Torossian is the Founder, President and CEO of New York-based 5W Public Relations which is one of the 25 largest Public Relations firms in the U.S.
If you're in PR and haven't had a chance to take a deep dive into the latest Pew State of the Media report, stop whatever you're doing, because whatever you're doing probably doesn't matter as much as you thought it did.
New research study identifies Twitter Tribes by unique words tweeted As a Twitter power user, I couldn't resist looking into this Twitter research study on word usage in my favorite micropublishing channel.
I’m noticing a bit of a trend. What I’m noticing is that with an increasing number of business owners and marketers buying into the power of social media, that there is also a bit of a trend away from traditional media.
It was the biggest news story of the day: A second Carnival Cruise Line ship became stuck, this time in St. Maarten. But the focus of the story quickly became Carnival and its public relations nightmare.
This excellent post by Danny Brown makes a great argument for why the endless pursuit of eyeballs is a waste of time. Yes, advertisers buy ads on the superbowl to reach a large audience but social media is the opposite of the superbowl.
For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment — not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.