PR & Communicatio...
Follow
1.1K views | +0 today
PR & Communications daily news
Daily updates about public relations, communications and social media
Your new post is loading...
Your new post is loading...
Scooped by Fernanda Grimaldi
Scoop.it!

Creating Your Brand Through Effective PR

Creating Your Brand Through Effective PR | PR & Communications daily news | Scoop.it
According to Wikipedia, a brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Responsibilities and Tasks of a Social Media Professional

Responsibilities and Tasks of a Social Media Professional | PR & Communications daily news | Scoop.it
Many still believe that a the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! I think this is something that must be talked about.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Content Marketing vs. PR: What's the Difference?

Content Marketing vs. PR: What's the Difference? | PR & Communications daily news | Scoop.it
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes. (Content Marketing vs. PR: What's the Difference?
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

pr is dead... and just for good measure newspapers ... - Comms2point0

pr is dead... and just for good measure newspapers ... - Comms2point0 | PR & Communications daily news | Scoop.it
There's been a discussion recently on the future of communications and pr. But as this post shows it's also wrapped up in the future of journalism too. by Eddie Coates-Madden. When invited by Dave Windass, leader of the ...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Real beauty isn’t retouched says Dove

Real beauty isn’t retouched says Dove | PR & Communications daily news | Scoop.it
One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

10 reasons Why News Releases Are Smart PR

10 reasons Why News Releases Are Smart PR | PR & Communications daily news | Scoop.it
News releases are very smart marketing and public relations for companies. These 10 tips share reasons why the news release is not dead.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Security must be top priority for brand publishers - PRWeek

Security must be top priority for brand publishers - PRWeek | PR & Communications daily news | Scoop.it
Security must be top priority for brand publishers PRWeek This is natural territory for PR pros, who have long been specialists in earned and shared media and whose skills are increasingly being utilized by marketers to help them supercharge their...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Can Carnival's reputation stay afloat? - WBRC

Can Carnival's reputation stay afloat? - WBRC | PR & Communications daily news | Scoop.it
CBC.ca
Can Carnival's reputation stay afloat?
WBRC
... calling the shots in this situation I would be contacting the passengers every 20 minutes," Pia said.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

3 Ways to Use Persuasion to Get What You Need

3 Ways to Use Persuasion to Get What You Need | PR & Communications daily news | Scoop.it
In today’s organizations, persuasion trumps formal power. To get things done, you need to be able to sway the undecided and convert opponents.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Most Important Task You’re Ignoring

The Most Important Task You’re Ignoring | PR & Communications daily news | Scoop.it
Answering emails, putting out fires--those are important. But one founder suggests something else should take up at least 25 percent of your day.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

What Happened To Etiquette in PR?

What Happened To Etiquette in PR? | PR & Communications daily news | Scoop.it
In the digital age, it would appear that some individuals have lost their sense of etiquette in PR.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The Anatomy of an Apology

The Anatomy of an Apology | PR & Communications daily news | Scoop.it
Today’s guest post is by Deirdre Breakenridge.
The words “I’m sorry” can be very powerful and carry great meaning.
However, if you don’t have three important elements in your apology, your words may sound hollow.
more...
AlGonzalezinfo's curator insight, March 13, 2013 6:53 PM

from the aricle:

 

Start with the Anatomy of the ApologyRegardless of the different levels of negative situations and crisis escalation, it’s always best to start with the anatomy of the apology. As you check your tone/ intent and delivery method, and then decide how you will act on your promises, you have more of an opportunity to use social media to your advantage.

John Michel's curator insight, March 14, 2013 7:28 AM

The words “I’m sorry” can be very powerful and carry great meaning.

However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship.

Just stating, “I apologize” or “I’m sorry” is not enough today.


Lydia Gracia's curator insight, March 15, 2013 4:50 AM

Deirdre Breakenridge  nos habla del contenido de una disculpa

Scooped by Fernanda Grimaldi
Scoop.it!

Forbes Magazine on Public Relations - Ronn Torossian

Forbes Magazine on Public Relations - Ronn Torossian | PR & Communications daily news | Scoop.it
Ronn Torossian is a public relations executive and entrepreneur. Mr. Torossian is the Founder, President and CEO of New York-based 5W Public Relations which is one of the 25 largest Public Relations firms in the U.S.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

More chaos for Media Relations

More chaos for Media Relations | PR & Communications daily news | Scoop.it
If you're in PR and  haven't had a chance to take a deep dive into the latest Pew State of the Media report, stop whatever you're doing, because whatever you're doing probably doesn't matter as much as you thought it did.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | PR & Communications daily news | Scoop.it
I have a confession to make. You want to know the real reason why I love it when a company boldly goes "all in" with content marketing and social business transformation? Because it means that orga...
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

PR Research: Twitter Tribe Has Spoken. Secretly

New research study identifies Twitter Tribes by unique words tweeted As a Twitter power user, I couldn't resist looking into this Twitter research study on word usage in my favorite micropublishing channel.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Ads & Brands: PR Execs Are the New Stewards … - Adweek

Ads & Brands: PR Execs Are the New Stewards … - Adweek | PR & Communications daily news | Scoop.it
Adweek Ads & Brands: PR Execs Are the New Stewards … Adweek Clearly, public relations practitioners are held in high regard these days.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Invest in Traditional Media to Produce Non-Traditional Social Media Results

Invest in Traditional Media to Produce Non-Traditional Social Media Results | PR & Communications daily news | Scoop.it
I’m noticing a bit of a trend. What I’m noticing is that with an increasing number of business owners and marketers buying into the power of social media, that there is also a bit of a trend away from traditional media.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Crisis management PR expert Glenn Selig interviewed by Fox 13 ...

Crisis management PR expert Glenn Selig interviewed by Fox 13 ... | PR & Communications daily news | Scoop.it
It was the biggest news story of the day: A second Carnival Cruise Line ship became stuck, this time in St. Maarten. But the focus of the story quickly became Carnival and its public relations nightmare.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Transforming a Company Is Daunting, But You Can Prepare for It

Transforming a Company Is Daunting, But You Can Prepare for It | PR & Communications daily news | Scoop.it
CBC.ca
Can Carnival's reputation stay afloat?
WBRC
... calling the shots in this situation I would be contacting the passengers every 20 minutes," Pia said.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Blogging, Relationships and the Act of Giving

Blogging, Relationships and the Act of Giving | PR & Communications daily news | Scoop.it
We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain: we want people to like it.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Reaching for the wrong metrics

Reaching for the wrong metrics | PR & Communications daily news | Scoop.it
This excellent post by Danny Brown makes a great argument for why the endless pursuit of eyeballs is a waste of time.
Yes, advertisers buy ads on the superbowl to reach a large audience but social media is the opposite of the superbowl.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

PR is still playing catch-up on data use

PR is still playing catch-up on data use | PR & Communications daily news | Scoop.it
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
more...
No comment yet.
Scooped by Fernanda Grimaldi
Scoop.it!

Want Productive Employees? Treat Them Like Adults

Want Productive Employees? Treat Them Like Adults | PR & Communications daily news | Scoop.it
For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment — not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project.
more...
No comment yet.