PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Is Social Media Really a Professional Necessity?

Is Social Media Really a Professional Necessity? | PR & Communications daily news | Scoop.it
There are valid reasons to abstain from using social media. Perhaps you're concerned about privacy or maybe just feel it's not a good use of your time. Still, some level of participation is expected in many professional circles.
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Here''s the Difference Between Content Marketing and Social Media

Here''s the Difference Between Content Marketing and Social Media | PR & Communications daily news | Scoop.it
Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.
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The narrative is the thing: the art of corporate storytelling

The narrative is the thing: the art of corporate storytelling | PR & Communications daily news | Scoop.it
The narrative is the thing: the art of corporate storytelling ZDNet Entertainment and corporate communications have intertwined for as long as there have been things to sell and stories to tell.
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How PR Can Help to Mitigate the End of Privacy

How PR Can Help to Mitigate the End of Privacy | PR & Communications daily news | Scoop.it
Privacy as a 20th century relic? It’s starting to look that way.
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PR is one area that is really growing

PR is one area that is really growing | PR & Communications daily news | Scoop.it

“Journalism’s long, slow death knell continues.A recent feature on Yahoo Education lists journalism as an “endangered career.” Its replacement is good news for PR pros.”


Via LPM Comunicação SA
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PR Insider: Five Ways to Lose a Client…and Win Them Back

PR Insider: Five Ways to Lose a Client…and Win Them Back | PR & Communications daily news | Scoop.it
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business. | MORE »
The post PR Insider: Five Ways to Lose a Client…and Win Them Back appeared first on PR News.
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The PR Firm Debate: Should Startups Hire One or Not?

The PR Firm Debate: Should Startups Hire One or Not? | PR & Communications daily news | Scoop.it
If you’ve hired a firm that has capability beyond media relations, they will also know how to help you create content, motivate people to comment and share it, help you build community, generate qualified leads, and design the metrics for tracking...
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Using Social Media As A Public Relations Tool: Interview With Allie Freeland

Using Social Media As A Public Relations Tool: Interview With Allie Freeland | PR & Communications daily news | Scoop.it
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relat (Using Social Media As A Public Relations Tool: Interview With Allie Freeland by @lorenbaker...
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Getting serious about PR crisis case studies

Getting serious about PR crisis case studies | PR & Communications daily news | Scoop.it
Whenever an organisation experiences a ‘crisis’ (or more commonly an incident of lesser magnitude), it is invariably jumped upon as a PR disaster by the online PR pundits who cannot resist the opportunity to criticise how the situation was handled.
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The benefits of hiring a small PR agency

The benefits of hiring a small PR agency | PR & Communications daily news | Scoop.it
Hiring a PR agency is a great strategy for businesses who want to stand out from their competitors, tell their story, build their profile and reputation and (RT @CatrionaPollard: My thoughts on the benefits of hiring a small #publicrelations agency...
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10 Top Online Reputation consultants

10 Top Online Reputation consultants | PR & Communications daily news | Scoop.it
10 Top Online Reputation Management Consultants Issued by toppragencies ... Newsday Ten best corporate reputation management consultants revealed by toppragencies.com for the month of November 2013. (PRWEB) November 26, 2013.
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Why Brands Should Be Thankful for Pinterest This Holiday Season

Why Brands Should Be Thankful for Pinterest This Holiday Season | PR & Communications daily news | Scoop.it
In most cases, holiday campaigns and promotions have been signed, sealed and are in the process of being delivered to audiences on social, but why not take your initiatives a few steps further?
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Why Walmart’s Senior Execs Need to Be on Twitter

Why Walmart’s Senior Execs Need to Be on Twitter | PR & Communications daily news | Scoop.it
It’s been a rough month in the media for Walmart.
Last week, Walmart found itself in a Twitter tussle with actor Ashton Kutcher over the company’s controversial low wages.
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The Future of Content Marketing is Here

The Future of Content Marketing is Here | PR & Communications daily news | Scoop.it
Below are highlights from Paul Roetzer’s article in the November 2013 issue of Chief Content Officer, “Mapping the Next Frontier in Brand Storytelling.” Read the full article on the CMI blog.
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Can marketing become an enabler for genuine engagement?

Can marketing become an enabler for genuine engagement? | PR & Communications daily news | Scoop.it
A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end.
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Planning for the Unplannable on Social Media

Planning for the Unplannable on Social Media | PR & Communications daily news | Scoop.it
It is impossible to think of every conceivable scenario that might play out on social media. Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.
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PR Measurement: Don’t Get Swamped By Your Data

PR Measurement: Don’t Get Swamped By Your Data | PR & Communications daily news | Scoop.it
Here's how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely. | MORE » The post PR Measurement: Don’t Get Swamped By Your Data appeared first on PR News.
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The Best Kept Secret: The PR Industry Is Exploding With Beginners.

The Best Kept Secret: The PR Industry Is Exploding With Beginners. | PR & Communications daily news | Scoop.it
The Best Kept Secret: The PR Industry Is Exploding With Beginners. http://t.co/Bp2dZYpIHk
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Social networks and mobile devices may be less popular than thought for younger generations, study claims

Social networks and mobile devices may be less popular than thought for younger generations, study claims | PR & Communications daily news | Scoop.it
Social media and tablet use are further down the pecking order for upcoming generations than the hype would suggest, according to a research study of the online habits of ‘millennials’.
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5 Mistakes You're Making With Customers' Feedback

5 Mistakes You're Making With Customers' Feedback | PR & Communications daily news | Scoop.it
You know you need customers' comments, but are you really listening? Here's how to find out if you have a clunky feedback system.
Finding the right system for soliciting customer feedback doesn't have to be complicated.
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Six Digital Media and PR Lessons From 2013

By Martin Waxman
OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013.
Have no fear, it’s not my final post of the year for Spin Sucks.
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What is Social Selling?

What is Social Selling? | PR & Communications daily news | Scoop.it
As the traditional sales cycle process erodes, organizations must fundamentally alter their marketing strategies, and quickly adapt to the social selling ecosystem.
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Top 10 Reasons Your Videos Aren't Viral

Top 10 Reasons Your Videos Aren't Viral | PR & Communications daily news | Scoop.it
Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services.
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Managing People on a Sinking Ship

Managing People on a Sinking Ship | PR & Communications daily news | Scoop.it
As the continued bad news from Blackberry reminds us, no company’s future is secure. When your business is facing declining sales, a potential buy-out, or even certain closure, how do you manage people who are likely panicking about their future?
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What Will Be Trending in Social Marketing in 2014?

What Will Be Trending in Social Marketing in 2014? | PR & Communications daily news | Scoop.it
Social media networks have become mandatory places for online advertising strategy.
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