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Google Slips into Second as Apple Soars to Coveted Top Spot with Highest Reputation Score in History, According to 13th Annual Harris Poll RQ® Study

Google Slips into Second as Apple Soars to Coveted Top Spot with Highest Reputation Score in History, According to 13th Annual Harris Poll RQ® Study | PR & Communications daily news | Scoop.it
NEW YORK, Feb. 13, 2012 /PRNewswire/ -- It's a complicated world for corporate America as consumer perceptions... (Reputation Rehabilitation Happens through Emotional Appeal.
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The 12 most ridiculous communication myths to stop believing

The 12 most ridiculous communication myths to stop believing | PR & Communications daily news | Scoop.it

Don't look over the heads of your audience, nor imagine them naked. These tactics won't help, and they'll probably detract from your delivery.


Via LPM Comunicação SA
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Bribing Journalists: Uncovering A Black-Hat PR Strategy Straight From Third-World Countries | Content Hook

Bribing Journalists: Uncovering A Black-Hat PR Strategy Straight From Third-World Countries | Content Hook | PR & Communications daily news | Scoop.it
Bribing Journalists: Uncovering A Black-Hat PR Strategy Straight From Third-World Countries http://t.co/nXCdk0G9...
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The Value of Press Clippings: A Common Myth Dispelled - CommPRO.biz

The Value of Press Clippings: A Common Myth Dispelled - CommPRO.biz | PR & Communications daily news | Scoop.it
You most likely saw the releases announcing that long-time press clipping service Cision (formerly Bacons) had sold their press clipping unit to a competitor.
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Preparing for a PR disaster

Preparing for a PR disaster | PR & Communications daily news | Scoop.it
Guest Post Chances are, if you're a reasonably successful startup, you'll eventually face a PR disaster. How you respond can turn that disaster into a marketing opportunity, a bump in the road, or ...
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Broadwell hires Washington PR firm to deal with Petraeus scandal - AlertNet

Broadwell hires Washington PR firm to deal with Petraeus scandal - AlertNet | PR & Communications daily news | Scoop.it
Paula Broadwell hires high-powered DC public relations firm to help with her image: http://t.co/HhWpgh83 I'd say the damage is done.
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Meet The 25 Most Influential PR People Behind The Scenes Of Corporate America

Meet The 25 Most Influential PR People Behind The Scenes Of Corporate America | PR & Communications daily news | Scoop.it
A nation's spinmasters, ranked.(RT @LizLunaV: Meet The 25 Most Influential PR People Behind The Scenes Of Corporate America http://t.co/ibS9qxQm #PR #Marketing #Communications...)...
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Food debates become public relations battles

Food debates become public relations battles | PR & Communications daily news | Scoop.it
KVNO News Update: Food debates become public relations battles http://t.co/lYcSs3m5...
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Why You Need a New Media Relations Strategy | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

Why You Need a New Media Relations Strategy | Social Media Strategy | Online PR | Proactive Report | Sally Falkow | PR & Communications daily news | Scoop.it
Social media has changed the way news is gathered and reported.  In this  video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.
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PR needs to multitask & strategise: Experts

PR needs to multitask & strategise: Experts | PR & Communications daily news | Scoop.it
Experts suggest that PR today needs to work along with clients on original ideas. In a digital world, demand irrelevance is unacceptable (Can brand experience be built through public relations?
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Who Cares About the CEO's Private Life? Customers, That's Who

Who Cares About the CEO's Private Life? Customers, That's Who | PR & Communications daily news | Scoop.it
People care who's running the companies they spend money with.
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Content Strategy: The New Dimension In Public Relations « Nuve ...

Content Strategy: The New Dimension In Public Relations « Nuve ... | PR & Communications daily news | Scoop.it
Content has always been one of the key parts of successful Public Relations. Nonetheless, the PR gurus who fail to get deeper into content strategy, development and measurement swiftly and efficiently, will find themselves ...
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PR is NOT the Guardian of Corporate Reputation « Communication ...

A guest post by James G.Savage – A few weeks ago Sean posted eloquently on the value of a firms' reputation. Akin to the accounting concept of goodwill, there is general agreement that reputation and, hence, reputational ...
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Reputation is as important as profits

Reputation is as important as profits | PR & Communications daily news | Scoop.it

Even as brands and companies fight hard to maintain their market shares and be on top of the mind of consumers, reputation or goodwill of the consumers is a factor...

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The failure of thought leadership in public relations | Public relations and managing reputation

The failure of thought leadership in public relations | Public relations and managing reputation | PR & Communications daily news | Scoop.it
Thought leadership as a best practice public relations tactic is a fail, and not leadership at all, if it is talk and no organisational action.
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Standardizing public relations graduate education « Quinnipiac ...

Standardizing public relations graduate education « Quinnipiac ... | PR & Communications daily news | Scoop.it
Alexander V. Laskin, Associate Professor and Director of Graduate Studies in Public Relations, organized and presented on a panel “2012 Commission on Public Relations Education Report: Standards for Public Relations ...
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What do PR Pros Value About Public Relations? - The YOakleyPR Blog

What do PR Pros Value About Public Relations? - The YOakleyPR Blog | PR & Communications daily news | Scoop.it
I found both Sean McCleneghan‘s article on public relations skill sets and Shannon Bowen‘s article on how public relations practitioners attempt to appeal to the dominant coalition within an organization to be very informative in regards to the...
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The 7 Best Ways to Promote an Event For Free

The 7 Best Ways to Promote an Event For Free | PR & Communications daily news | Scoop.it
For some businesses, event marketing comes naturally.
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Greenpeace Activist Confronts Coal Lobbyist at Energy Event

Greenpeace Activist Confronts Coal Lobbyist at Energy Event | PR & Communications daily news | Scoop.it
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BBC's acting DG Tim Davie cuts short Sky News interview – video

The newly appointed acting director-general of the BBC, Tim Davie, abruptly ends an interview with Sky News's Dermot Murnaghan...

 

Asked by Murnaghan if George Entwistle had to leave the BBC because of incompetence, Davie defends his predecessor, calling him 'an honourable man'

 

[This is a useful lesson in media training. Hard on the heels of intense, negative publicity and public questions about the BBC, this is no time to be walking off the set during an interview. Particularly, when it could've been easily handled. ~ Jeff]


Via Jeff Domansky
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The 4-Step Guide to Building Your Authority : @ProBlogger

The 4-Step Guide to Building Your Authority : @ProBlogger | PR & Communications daily news | Scoop.it
This guest post is by Derek of Fear No Goal. If you want people to visit your blog—and stay there—you ...
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José Manuel Velasco: 'Dircom apuesta decididamente por la Marca España'

José Manuel Velasco: 'Dircom apuesta decididamente por la Marca España' | PR & Communications daily news | Scoop.it
'Dircom se desgrana en 3 objetivos: seguir perfilando la función del Director de Comunicación, proporcionar a los socios la formación adecuada para desempeñar el valor de la Comunicación y, convertirse en un lugar de intercambio de prácticas...
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7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality | PR & Communications daily news | Scoop.it
Social media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection.
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Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner

Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner | PR & Communications daily news | Scoop.it

Are you wondering how to best build a platform with social media?

 

Do you want to learn how to build trusted relationships online?

 

To explore how to establish trust with social media, I interview Chris Brogan for this episode of the Social Media Marketing podcast.

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Shock! Horror! PR firm is caught representing its client's interests ...

In a revelation doubtless destined to shake the world of media and communications to its core, a devastating investigation by the public interest website.
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