Above the Law The Practice: Are Public Relations Firms Still Relevant? Above the Law I also hired a public relations firm. I wanted to get the word out about our practice and thought this was the best way.
Interview with Crisis Communications Expert Deborah Fiorito Business 2 Community Deborah Fiorito, President of 20K Group in Houston, Texas is the latest crisis communications expert to join us at the Online Reputation Management blog.
Reputation Management: When Your Business is Disparaged Online Forbes It's interesting that “Reputation management” has evolved from a catchphrase to a science to an actual industry. Has anybody run a search on reputation management agencies lately?
Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned.
Hosting your own event can be a huge business booster. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend. Never fear, help is here!
PRWeek Don't sacrifice comms on the altar of marketing PRWeek PRWeek has written extensively about the rise in importance of marketing in the communications mix and the fact that PR is increasingly accessing the bigger budgets available from this...
A common misconception is that public representation - often referred to as PR - is a service tailored to the requirements of a celebrity or media (“@B2Community: Three Main Reasons Why Healthcare Organisations Need PR
Twitter is cool and it does so many things so very well. In a crisis it’s an important source for news, updates and tips. When you’re researching, it can be a vital source of information for PR and marketing.
Brand-making is about meaning-making. It’s not about “forced listening” or tune-out minimizing. Abundant research has shown that word-of-mouth is how most messages are spread. And social media is the online equivalent of that word-of-mouth.
Defending the indefinable: Richard Bailey is right to draw attention to the fascinating joust between CIPR leadership hopefuls Jon White and Stephen Waddington, two strong candidates whose contrasting views help propel debate over the future of...
No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter. McDonald’s is on its second go-round with promoted hashtags gone awry, this time with #UnwrapWhatsFresh.
PRWeek Marcomms integrations put spotlight on PR PRWeek The increasingly popular move to combine marketing and communications departments into one unit at major corporations will benefit the PR industry as a whole, say experts on both the agency...
Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas ...
Foreword by David Armano, EVP of Global Innovation & Integration for Edelman Digital, and author of the Logic + Emotion blog“The desire to be strategic about social media and PR is no longer enough--these days you must first master the eight new PR...
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