ZDNet 2014: PR's war with advertising could lead to big paydays ZDNet PR agencies have a window of opportunity while the advertising industry is distracted in a wave of consolidation, such as the huge Omnicom and Publicis merger; and the agencies...
Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry. | MORE » The post How Facebook Can Better Reflect Your Brand Attributes appeared first on PR...
It is impossible to think of every conceivable scenario that might play out on social media. Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.
Here's how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely. | MORE » The post PR Measurement: Don’t Get Swamped By Your Data appeared first on PR News.
You know you need customers' comments, but are you really listening? Here's how to find out if you have a clunky feedback system. Finding the right system for soliciting customer feedback doesn't have to be complicated.
By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks.
PR has changed a lot in recent years as the sector has embraced new ideas and new trends. From social media, to analytics, digital, video and community engagement – public relations professionals now position themselves ...
PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE » The post How to Optimize Press Releases for Shareability appeared first on PR News.
There are valid reasons to abstain from using social media. Perhaps you're concerned about privacy or maybe just feel it's not a good use of your time. Still, some level of participation is expected in many professional circles.
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business. | MORE » The post PR Insider: Five Ways to Lose a Client…and Win Them Back appeared first on PR News.
If you’ve hired a firm that has capability beyond media relations, they will also know how to help you create content, motivate people to comment and share it, help you build community, generate qualified leads, and design the metrics for tracking...
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relat (Using Social Media As A Public Relations Tool: Interview With Allie Freeland by @lorenbaker...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.