For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment — not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project.
Journalism's top award, the Pulitzer Prize, gets a lot of attention when the winners are announced each year. But perhaps people should be paying more attention to public relations awards.Because the people winning them ...
Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses.
A study from the Pew Research Center highlights Twitter's skewed opinions. Data suggests that Twitter users tend to lean towards more Democratic versus Republican opinions, skewing the resulting data when compared to the sampled public.
By removing certain tactics, you may find that you save some time while the content that you create is more likable and thus drives more traffic. Here are some tactics that if you’re using I recommend ditching and make time for strategies that work.
mistake homer simpson doh Even as a professional in the field, the term “Public Relations” can sometimes feel ambiguous and is easily misused. I often hear phrases like “All you need is some good PR to boost your ...
In these markets, PR is not relegated to building visibility and helping market products, it also includes strategies to build and enhance a company's reputation. PR professionals look for ... But in the U.S.
Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow.
Most people don't like change and this is especially true when we talk about beloved brands. However there are times a brand needs to change its look and social media can help guide that process and ease the transition.
...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.
There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why content is useful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....
The BBC has been under the spotlight in recent months for all the wrong reasons. The corporation has been embroiled in sex scandals, resignations and job cuts, and its bureaucratic hierarchy has been criticized.
With South by Southwest (SXSW) right around the corner, I've been thinking about networking in public relations and want to share some thoughts on the subject. Successful networking is a result of being genuine and having ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.