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PR is still playing catch-up on data use

PR is still playing catch-up on data use | PR & Communications daily news | Scoop.it
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
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Want Productive Employees? Treat Them Like Adults

Want Productive Employees? Treat Them Like Adults | PR & Communications daily news | Scoop.it
For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment — not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project.
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The Gap Between Social Media and Business Impact: 6 stages of social business transformation

The Gap Between Social Media and Business Impact: 6 stages of social business transformation | PR & Communications daily news | Scoop.it
In business, social media is becoming a lot like email. Every company has it.
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Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser | PR & Communications daily news | Scoop.it
Hack to Flack: A Former Journalist’s Guide to Better PR Pitches
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PR is winning the Content War | MinnPost

PR is winning the Content War | MinnPost | PR & Communications daily news | Scoop.it
Journalism's top award, the Pulitzer Prize, gets a lot of attention when the winners are announced each year. But perhaps people should be paying more attention to public relations awards.Because the people winning them ...
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Are women better communicators than men? | Canadian Public Relations Society (CPRS)

Are women better communicators than men? | Canadian Public Relations Society (CPRS) | PR & Communications daily news | Scoop.it
Are women better communicators than men? | Canadian Public Relations Society (CPRS) http://t.co/CNwlhmtohk via @CPRSVancouver
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Should PR be in charge of reputation? - PRWeek

Should PR be in charge of reputation?
PRWeek
Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.
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Make Your Network Go Viral: Eight Tips for Networking Success

Make Your Network Go Viral: Eight Tips for Networking Success | PR & Communications daily news | Scoop.it
Today’s guest post is by Kate Finley.
Growth. Reach. Influence. Connections.
Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors.
These are examples of tools we use to report and measure success for our brands, clients, and bosses.
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Twitter Does Not Represent Public Opinion

Twitter Does Not Represent Public Opinion | PR & Communications daily news | Scoop.it
A study from the Pew Research Center highlights Twitter's skewed opinions. Data suggests that Twitter users tend to lean towards more Democratic versus Republican opinions, skewing the resulting data when compared to the sampled public.
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8 Strategies That May be Harming Your Brand's Image

By removing certain tactics, you may find that you save some time while the content that you create is more likable and thus drives more traffic. Here are some tactics that if you’re using I recommend ditching and make time for strategies that work.
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D'oh! The 5 Most Common Public Relations Mistakes

D'oh! The 5 Most Common Public Relations Mistakes | PR & Communications daily news | Scoop.it
mistake homer simpson doh Even as a professional in the field, the term “Public Relations” can sometimes feel ambiguous and is easily misused. I often hear phrases like “All you need is some good PR to boost your ...
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How American PR Is Different from PR Overseas

How American PR Is Different from PR Overseas | PR & Communications daily news | Scoop.it
In these markets, PR is not relegated to building visibility and helping market products, it also includes strategies to build and enhance a company's reputation. PR professionals look for ... But in the U.S.
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Traditional News Media Bring Traditional Values to Information Society - WAN-IFRA

Traditional News Media Bring Traditional Values to Information Society - WAN-IFRA | PR & Communications daily news | Scoop.it
The website of WAN-IFRA, World Association of Newspapers and News Publishers.
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What Happened To Etiquette in PR?

What Happened To Etiquette in PR? | PR & Communications daily news | Scoop.it
In the digital age, it would appear that some individuals have lost their sense of etiquette in PR.
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The Anatomy of an Apology

The Anatomy of an Apology | PR & Communications daily news | Scoop.it
Today’s guest post is by Deirdre Breakenridge.
The words “I’m sorry” can be very powerful and carry great meaning.
However, if you don’t have three important elements in your apology, your words may sound hollow.
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AlGonzalezinfo's curator insight, March 13, 2013 6:53 PM

from the aricle:

 

Start with the Anatomy of the ApologyRegardless of the different levels of negative situations and crisis escalation, it’s always best to start with the anatomy of the apology. As you check your tone/ intent and delivery method, and then decide how you will act on your promises, you have more of an opportunity to use social media to your advantage.

John Michel's curator insight, March 14, 2013 7:28 AM

The words “I’m sorry” can be very powerful and carry great meaning.

However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship.

Just stating, “I apologize” or “I’m sorry” is not enough today.


Lydia Gracia's curator insight, March 15, 2013 4:50 AM

Deirdre Breakenridge  nos habla del contenido de una disculpa

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4 Tips for Healthy Rebranding

4 Tips for Healthy Rebranding | PR & Communications daily news | Scoop.it
Most people don't like change and this is especially true when we talk about beloved brands. However there are times a brand needs to change its look and social media can help guide that process and ease the transition.
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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | PR & Communications daily news | Scoop.it

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 12, 2013 3:24 PM

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

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Great PR, Great Publicity

This almost certainly has been around the internet.  I'm late tipping to it.  It's an example of great publicity and PR joined in a single action -- making water from the air on a signboard in a desert.
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When the Customer Is Wrong

When the Customer Is Wrong | PR & Communications daily news | Scoop.it
If you’ve done everything you can to help a customer and they’re still unhappy, it may be time to cut your losses, particularly if the customer is being unreasonable or abusive.
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Your professional reputation as a leader

Your professional reputation as a leader | PR & Communications daily news | Scoop.it
Consultants and leaders are completely dependent on their professional reputation. As a leader, you have to attract attention in an inspiring way from not only employees and customers but also from...
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www.wertemanufaktur.at's curator insight, March 8, 2013 6:31 AM

You want to emphasize your professional reputation as a leader? Company's future are authenticity and professional attitude of the staff instead of bossing, mobbing & blackmail. | via @FerGrimaldi http://sco.lt/...

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Better Than Advertising

Here is an example of employee relations done at its best. Starbucks spends $35 million to infuse its front-line workforce with a proper understanding and feeling for the brand and coffee.
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BBC’s reputation tarnishing by corruption, scandals

BBC’s reputation tarnishing by corruption, scandals | PR & Communications daily news | Scoop.it
The BBC has been under the spotlight in recent months for all the wrong reasons. The corporation has been embroiled in sex scandals, resignations and job cuts, and its bureaucratic hierarchy has been criticized.
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Networking: When PR People Stop Being Polite and Start Getting ...

Networking: When PR People Stop Being Polite and Start Getting ... | PR & Communications daily news | Scoop.it
With South by Southwest (SXSW) right around the corner, I've been thinking about networking in public relations and want to share some thoughts on the subject. Successful networking is a result of being genuine and having ...
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Personal Branding 2.0: Learn from the Pros

Personal Branding 2.0: Learn from the Pros | PR & Communications daily news | Scoop.it
The difference between having a stunning personal brand and having a standard personal reputation is a clearly defined strategy to elevate your brand image.
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Dominate Your Next Event With a Great Public Relations Strategy

Dominate Your Next Event With a Great Public Relations Strategy | PR & Communications daily news | Scoop.it
Great Public Relations can help your company break through the noise that can sometimes dominate a busy event. This post gives tips on how to stand out from the crowd.
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