PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Subaru’s Totally Insane New Television Ad May Haunt You

Subaru’s Totally Insane New Television Ad May Haunt You | PR & Communications daily news | Scoop.it
Japanese television ads have a rich history of, um, creativity. The latest spot from Japanese automaker Subaru for its Forester SUV is sure to rank among the strangest.
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Sir Martin Sorrell reveals his predictions for 2014 including data security, mobile, Chinese innovation and the return of 'Brand America'

Sir Martin Sorrell reveals his predictions for 2014 including data security, mobile, Chinese innovation and the return of 'Brand America' | PR & Communications daily news | Scoop.it
Sir Martin Sorrell has claimed that people are becoming more worried about data security, mobile marketing is only set to grow, and that Chinese innovation is the next big thing.
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In Agency-Client Conflicts, Tools For Resolution May Already Be In Place

In Agency-Client Conflicts, Tools For Resolution May Already Be In Place | PR & Communications daily news | Scoop.it
Conflict is part of most client/agency relationships. But conflict resolution is also a major PR agency client service.
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Marketing, business - PR Is More Than Just Press Releases

Marketing, business - PR Is More Than Just Press Releases | PR & Communications daily news | Scoop.it
Marketing, business - PR Is More Than Just Press Releases - Entrepreneur.com (When someone told me they thought public relations is just writing press releases. I had to forward them this...
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4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media

4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media | PR & Communications daily news | Scoop.it
2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks.
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How to Respond to a Social Media Crisis

How to Respond to a Social Media Crisis | PR & Communications daily news | Scoop.it
Does your brand have a crisis response plan in place? Do you know what tactics to use to defend your reputation online?
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The Reality of Social Media Marketing

The Reality of Social Media Marketing | PR & Communications daily news | Scoop.it
In the 21st century we need new rules and new approaches to successful marketing and selling. Consumers are knowledgeable, empowered, and vocal; it is no longer about a top-down approach, controlled by the supplier.
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2014: PR's war with advertising could lead to big paydays

2014: PR's war with advertising could lead to big paydays | PR & Communications daily news | Scoop.it
ZDNet 2014: PR's war with advertising could lead to big paydays ZDNet PR agencies have a window of opportunity while the advertising industry is distracted in a wave of consolidation, such as the huge Omnicom and Publicis merger; and the agencies...
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Replacing Email: Risky Business?

Replacing Email: Risky Business? | PR & Communications daily news | Scoop.it
Email needs to be replaced. Whether you agree or disagree, you'll probably agree that the rise in social media is changing the way that we communicate.
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What Marketers Say About Content Curation

What Marketers Say About Content Curation | PR & Communications daily news | Scoop.it
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
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The Right Time May Be the Wrong Time to Publish Social Media Content

The Right Time May Be the Wrong Time to Publish Social Media Content | PR & Communications daily news | Scoop.it
There are a huge number of articles about when to publish social media content to maximize engagement.
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How Facebook Can Better Reflect Your Brand Attributes

How Facebook Can Better Reflect Your Brand Attributes | PR & Communications daily news | Scoop.it
Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry. | MORE » The post How Facebook Can Better Reflect Your Brand Attributes appeared first on PR...
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2014 Golden Globes Public Relations Losers

2014 Golden Globes Public Relations Losers | PR & Communications daily news | Scoop.it
2014 Golden Globes Public Relations Losers Huffington Post The 2014 Golden Globes started with a flood when the sprinkler system accidentally went off, spewing 5,000 gallons of water onto the red carpet before the event even began...
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The Best Social Media Storytelling Throws Customers To The Lions

The Best Social Media Storytelling Throws Customers To The Lions | PR & Communications daily news | Scoop.it
The following is inspired thinking from Future Buzz community member and LiveWorld CEO, Peter Friedman.
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Brand Journalism: User-Generated Content

Brand Journalism: User-Generated Content | PR & Communications daily news | Scoop.it
We tend to think, “Oh no! There is a new thing out and now I have to figure it out!” But, like almost everything out, user-generated content is not new (nor is brand journalism).
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Keys to a Successful Business Blog in 2014

Keys to a Successful Business Blog in 2014 | PR & Communications daily news | Scoop.it
Business blogs bring a your company a host of benefits. From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business’ ranking.
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Why Empathy Is Your Most Important Skill (and How to Practice It)

Why Empathy Is Your Most Important Skill (and How to Practice It) | PR & Communications daily news | Scoop.it
TL;DR: Empathy is the most important skill you can practice. It will lead to greater success personally and professionally and will allow you to become happier the more you practice. Read more...
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Three Ways Leaders Can Listen with More Empathy

Three Ways Leaders Can Listen with More Empathy | PR & Communications daily news | Scoop.it
Study after study has shown that listening is critical to leadership effectiveness. So, why are so few leaders good at it?
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Understanding the Role of the Press Release and the Modern Marketing Mix

Understanding the Role of the Press Release and the Modern Marketing Mix | PR & Communications daily news | Scoop.it
Today’s most successful communication programs run across many different divisions to maximize even the smallest program’s potential ...
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Activists on Social Media Create a New Challenge For Communicators

Activists on Social Media Create a New Challenge For Communicators | PR & Communications daily news | Scoop.it
When dealing with consumer activists communicators shouldn’t let emotion get the best of the situation. | MORE » The post Activists on Social Media Create a New Challenge For Communicators appeared first on PR News.
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An Insider's Look at the PR process

An Insider's Look at the PR process | PR & Communications daily news | Scoop.it
PR can be a confusing process, particularly for a novice. When buying ad space or commercial time you know when that ad or spot is going to run.
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Is public relations heading for an identity crisis?

Is public relations heading for an identity crisis? | PR & Communications daily news | Scoop.it
PR has changed a lot in recent years as the sector has embraced new ideas and new trends. From social media, to analytics, digital, video and community engagement – public relations professionals now position themselves ...
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How to Optimize Press Releases for Shareability

How to Optimize Press Releases for Shareability | PR & Communications daily news | Scoop.it
PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE » The post How to Optimize Press Releases for Shareability appeared first on PR News.
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5 Most Popular Digital Marketing and Public Relations Presentations of 2013

5 Most Popular Digital Marketing and Public Relations Presentations of 2013 | PR & Communications daily news | Scoop.it
In 2013, I had the good fortune to share insights on the integration of digital marketing and PR at over 25 events online and off. From San Francisco to New York to London, Madrid and Moscow, marke...
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