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Great PR, Great Publicity

This almost certainly has been around the internet.  I'm late tipping to it.  It's an example of great publicity and PR joined in a single action -- making water from the air on a signboard in a desert.
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When the Customer Is Wrong

When the Customer Is Wrong | PR & Communications daily news | Scoop.it
If you’ve done everything you can to help a customer and they’re still unhappy, it may be time to cut your losses, particularly if the customer is being unreasonable or abusive.
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Your professional reputation as a leader

Your professional reputation as a leader | PR & Communications daily news | Scoop.it
Consultants and leaders are completely dependent on their professional reputation. As a leader, you have to attract attention in an inspiring way from not only employees and customers but also from...
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www.wertemanufaktur.at's curator insight, March 8, 2013 6:31 AM

You want to emphasize your professional reputation as a leader? Company's future are authenticity and professional attitude of the staff instead of bossing, mobbing & blackmail. | via @FerGrimaldi http://sco.lt/...

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Better Than Advertising

Here is an example of employee relations done at its best. Starbucks spends $35 million to infuse its front-line workforce with a proper understanding and feeling for the brand and coffee.
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BBC’s reputation tarnishing by corruption, scandals

BBC’s reputation tarnishing by corruption, scandals | PR & Communications daily news | Scoop.it
The BBC has been under the spotlight in recent months for all the wrong reasons. The corporation has been embroiled in sex scandals, resignations and job cuts, and its bureaucratic hierarchy has been criticized.
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Networking: When PR People Stop Being Polite and Start Getting ...

Networking: When PR People Stop Being Polite and Start Getting ... | PR & Communications daily news | Scoop.it
With South by Southwest (SXSW) right around the corner, I've been thinking about networking in public relations and want to share some thoughts on the subject. Successful networking is a result of being genuine and having ...
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Personal Branding 2.0: Learn from the Pros

Personal Branding 2.0: Learn from the Pros | PR & Communications daily news | Scoop.it
The difference between having a stunning personal brand and having a standard personal reputation is a clearly defined strategy to elevate your brand image.
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Dominate Your Next Event With a Great Public Relations Strategy

Dominate Your Next Event With a Great Public Relations Strategy | PR & Communications daily news | Scoop.it
Great Public Relations can help your company break through the noise that can sometimes dominate a busy event. This post gives tips on how to stand out from the crowd.
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Why Rethinking the Brand Newsroom Is a Smart Move

Why Rethinking the Brand Newsroom Is a Smart Move | PR & Communications daily news | Scoop.it
If you think brand newsrooms are too expensive, you're thinking about newsrooms all wrong.
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How to Effectively Manage Client Expectations

How to Effectively Manage Client Expectations | PR & Communications daily news | Scoop.it
Today’s guest post is by Adria Saracino.
When you’re a marketer, having “people skills” is more than just a line from Office Space.
Interacting effectively with clients is pretty much make-or-break for your career.
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The Big 'So What?' in Public Relations

The Big 'So What?' in Public Relations | PR & Communications daily news | Scoop.it
RT @clucariello: The great question about comm strategy on social media "@PRNews: The Big ‘So What?’ in Public Relations http://t.co/paVjun3kTJ"
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Leadership Required To Restore Trust In Brands

Leadership Required To Restore Trust In Brands | PR & Communications daily news | Scoop.it
The key factor that sits at the heart of every crisis is a perceived or actual breach of trust.
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Why Crisis Media Training is About More than Just the Message

Why Crisis Media Training is About More than Just the Message | PR & Communications daily news | Scoop.it
Communicating the right message is crucial in any crisis media interview. But adopting an appropriate tone of voice and communicating consistently with your organisation’s brand is just as important.
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Are women better communicators than men? | Canadian Public Relations Society (CPRS)

Are women better communicators than men? | Canadian Public Relations Society (CPRS) | PR & Communications daily news | Scoop.it
Are women better communicators than men? | Canadian Public Relations Society (CPRS) http://t.co/CNwlhmtohk via @CPRSVancouver
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Should PR be in charge of reputation? - PRWeek

Should PR be in charge of reputation?
PRWeek
Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.
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Make Your Network Go Viral: Eight Tips for Networking Success

Make Your Network Go Viral: Eight Tips for Networking Success | PR & Communications daily news | Scoop.it
Today’s guest post is by Kate Finley.
Growth. Reach. Influence. Connections.
Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors.
These are examples of tools we use to report and measure success for our brands, clients, and bosses.
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Twitter Does Not Represent Public Opinion

Twitter Does Not Represent Public Opinion | PR & Communications daily news | Scoop.it
A study from the Pew Research Center highlights Twitter's skewed opinions. Data suggests that Twitter users tend to lean towards more Democratic versus Republican opinions, skewing the resulting data when compared to the sampled public.
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8 Strategies That May be Harming Your Brand's Image

By removing certain tactics, you may find that you save some time while the content that you create is more likable and thus drives more traffic. Here are some tactics that if you’re using I recommend ditching and make time for strategies that work.
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D'oh! The 5 Most Common Public Relations Mistakes

D'oh! The 5 Most Common Public Relations Mistakes | PR & Communications daily news | Scoop.it
mistake homer simpson doh Even as a professional in the field, the term “Public Relations” can sometimes feel ambiguous and is easily misused. I often hear phrases like “All you need is some good PR to boost your ...
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How American PR Is Different from PR Overseas

How American PR Is Different from PR Overseas | PR & Communications daily news | Scoop.it
In these markets, PR is not relegated to building visibility and helping market products, it also includes strategies to build and enhance a company's reputation. PR professionals look for ... But in the U.S.
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Traditional News Media Bring Traditional Values to Information Society - WAN-IFRA

Traditional News Media Bring Traditional Values to Information Society - WAN-IFRA | PR & Communications daily news | Scoop.it
The website of WAN-IFRA, World Association of Newspapers and News Publishers.
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The Global Economy and Public Relations: Impact and Outlook - Forbes

The Global Economy and Public Relations: Impact and Outlook - Forbes | PR & Communications daily news | Scoop.it
On February 14, a group of senior corporate and agency PR executives came together, under the sponsorship of PRWeek and MSLGroup, to discuss a number of issues that had also been on the agenda of the World Economic Forum at Davos.  One of the top...
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Lessons from LEGO: Becoming a Social Company

Lessons from LEGO: Becoming a Social Company | PR & Communications daily news | Scoop.it
Today’s guest post is by Pat Perdue.
Practically all companies now have Facebook pages, and many have Twitter accounts.
But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social?
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Why Imitation Can Be the Sincerest Form of Innovation

Why Imitation Can Be the Sincerest Form of Innovation | PR & Communications daily news | Scoop.it
Duplitecture isn't just creative laziness or a willful disregard of intellectual property rights.
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You're in public relations - what can you do for me?

You're in public relations - what can you do for me? | PR & Communications daily news | Scoop.it
Achieving media profile should not be an objective in itself and thinking in that way is a poor place to start, don't you think? (You're in public relations - what can you do for me?
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