Public relations efforts are normally put in place to enhance a business’ reputation. With the rise of social media and customer review sites, public relations efforts have shifted gears to focus on businesses’ Online Reputation Management.
"We think that the top three obstacles to better gender balance are: Management mindset, leadership criteria, and career management processes " concluded the group of men during last week's leadership team meeting, after an animated debate.
Brand You: The Power of Reputation nurtures your Brand's LegacyEconomic TimesYour Reputation is your identity Reputation takes eons to build, and a second to shatter; it is deemed to be a priceless and timeless legacy that you build with sacred...
A few years back, I helped a large, very compartmentalized and extremely silo-ed global organization launch an internal competition. Its goal was to promote greater sharing of ideas, information, best practice and innovative processes.
Some marketers are of the opinion that Google is forcing us to be content mill. However, content marketing is not the only path towards salvation. There are still some other ways to promote your business.
"Content curation" is a term that is widely used and poorly defined. For many people, social media curation includes an element of automation, which is ironic since it seems to me automation is the opposite of curation.
PR - or public relations - means getting people to talk and think about your business in a positive way. It can be a vital weapon in your business' armoury. It's a way to get good publicity without advertising.
The InquisitrReputation Changer Reveals The Worst Online Reputations Of 2012The InquisitrWarren Buffet has famously said that it takes years to build a strong reputation, and just a second to see the whole thing come crashing down.