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Daily updates about public relations, communications and social media
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Why Your Business Must Embrace Customer Service on Twitter

Why Your Business Must Embrace Customer Service on Twitter | PR & Communications daily news | Scoop.it
Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries.
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6 Ways Your Online Reputation Could Keep You From Landing Your Dream Job

6 Ways Your Online Reputation Could Keep You From Landing Your Dream Job | PR & Communications daily news | Scoop.it
The following is a guest post by Chris Martin. Before the Internet, job seekers only had to manage their personal and professional reputations. That meant fostering professional relationships, obta...
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The Rising Influence of Social Media on the Movie Industry

The Rising Influence of Social Media on the Movie Industry | PR & Communications daily news | Scoop.it
As social media continues to grow and challenges the way we think about connecting—movies and the film industry will be equally challenged to not just promote their movies, but make them an engaging experience inside the theater and out.
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Latest Twitter app is a boon for PR people | Articles | Home

Latest Twitter app is a boon for PR people | Articles | Home | PR & Communications daily news | Scoop.it
The Vine app lets Twitter users share a six-second video—the ideal length for an elevator pitch. Here are several ways to use the app for PR and marketing.

Via Carla Bulhões
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Metrics to Measure Social Media ROI

Metrics to Measure Social Media ROI | PR & Communications daily news | Scoop.it
Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on.
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Brand Reputation: The risk in a Retweet ( A case study of El-Rufai and Eva Longoria)

Brand Reputation: The risk in a Retweet ( A case study of El-Rufai and Eva Longoria) | PR & Communications daily news | Scoop.it
The use of digital platforms has added a new dimension to conversation and brand communication management.
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Harry's game: the prince and the PR mission - The Independent

Harry's game: the prince and the PR mission - The Independent | PR & Communications daily news | Scoop.it
The Independent Harry's game: the prince and the PR mission The Independent Phil Hall, a public relations expert, said yesterday the prince's interviews in Afghanistan have been good publicity for him: "This is part of a rebranding of Harry,...
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Why Create Public Relations Metrics Standards Without PR?

Why Create Public Relations Metrics Standards Without PR? | PR & Communications daily news | Scoop.it
Today's guest post is by Peppercomm co-founder and managing partner, Ed Moed.
The Institute of Public Relations is doing its best to move our industry to the next level by finally creating industry wide measurement standards.
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The New Face Of Public Relations

The New Face Of Public Relations | PR & Communications daily news | Scoop.it
Public Relations, or PR as it is often referred, has been around in some form or another for nearly as long as there has been commerce. At its roots, PR is the control of information shared between a company or organization ...
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Don't Make Assumptions About the Next Generation; Invest in It

Don't Make Assumptions About the Next Generation; Invest in It | PR & Communications daily news | Scoop.it
Depending on where you draw the line, I'm either a very young baby boomer or a very old member of Generation X. These generations hold the majority of executive leadership positions across sectors. In other words, we're in charge.
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The High Cost of Rudeness at Work

The High Cost of Rudeness at Work | PR & Communications daily news | Scoop.it
An interview with Christine Porath, associate professor at Georgetown University's McDonough School of Business and coauthor of the article The Price of Incivility.
Download this podcast
A written transcript will be available by February 1.
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In the Age of Celebrities and Twitter, Is PR Obsolete?

In the Age of Celebrities and Twitter, Is PR Obsolete? | PR & Communications daily news | Scoop.it
A Rihanna Twitter picture When a celebrity can break news to the masses with the tap of button, is there still a need for publicists? Instant gratif.
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Why Big Pharma's Got a Serious Reputation Problem - TakePart

Why Big Pharma's Got a Serious Reputation Problem - TakePart | PR & Communications daily news | Scoop.it
TakePart Why Big Pharma's Got a Serious Reputation Problem TakePart In recent years, many pharmaceutical companies have been putting a lot more effort (and money) into improving their reputation among patients and patient advocacy groups.
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Paying Respect to the Pioneers | Council of Public Relations Firms

Paying Respect to the Pioneers | Council of Public Relations Firms | PR & Communications daily news | Scoop.it
Paying Respect to the Pioneers | Council of Public Relations Firms http://t.co/ayDmjfD3
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Re-Inventing Public Relations

Re-Inventing Public Relations | PR & Communications daily news | Scoop.it
Public relations was built on the notion of (Re-Inventing Public Relations http://t.co/aecS0zVk via @MyVenturePad by @davidarmano rt @rebelbrown )
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10 Questions to Ask Before Hiring a PR

10 Questions to Ask Before Hiring a PR | PR & Communications daily news | Scoop.it
Hiring a public-relations firm for your small business can be a difficult decision.
Fernanda Grimaldi's insight:

Interesting tips for small businesses that are considering hiring a PR firm from Entrepreneur South Africa

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Customer Events Can Position You for Success

Customer Events Can Position You for Success | PR & Communications daily news | Scoop.it
Public appearances can be a great way to promote your product or service, but if you’re having trouble getting noticed at crowded trade shows and conferences, consider launching your own events for customers and prospects.
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Avoiding the Seven Deadly Sins of Public Relations

Avoiding the Seven Deadly Sins of Public Relations | PR & Communications daily news | Scoop.it
Protect your bottom line - avoid the 7 deadly sins of public relations... http://t.co/JD5TY7mZ
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Public relations specialists see rapid job growth in field

Public relations specialists see rapid job growth in field | PR & Communications daily news | Scoop.it
CLARKSBURG — In difficult economic times, public relations specialists used to be among the first positions to be cut. (Public relations specialists see rapid job growth in field: CLARKSBURG — In difficult economic times, public rel...
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McDonald’s new packaging, a QR code and telling brand stories

McDonald’s new packaging, a QR code and telling brand stories | PR & Communications daily news | Scoop.it
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat.
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How to handle rejection from journalists when doing PR

How to handle rejection from journalists when doing PR | PR & Communications daily news | Scoop.it
When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
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Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

Will Lance Armstrong Restore His Image, Or Tarnish It Forever? | PR & Communications daily news | Scoop.it
After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up...
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60 Seconds with Ketchum: Creativity in Corporate Communications ...

60 Seconds with Ketchum: Creativity in Corporate Communications ... | PR & Communications daily news | Scoop.it
Is there room for creativity in corporate communications? Leveraging my specialty in strategic communications, I seek to answer this question and share some best practice tips.
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7 Ways to Unite Corporate Communications, Employee ...

7 Ways to Unite Corporate Communications, Employee ... | PR & Communications daily news | Scoop.it
How do employees really feel about corporate messages? A recent CEB study shares the following: Only ONE THIRD of the respondents reported that the information that they receive and/or find about their company across ...
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How Smart Companies Use PR to Get the Word Out

How Smart Companies Use PR to Get the Word Out | PR & Communications daily news | Scoop.it
What you need to know to market your new business idea, without spending much (or at all).
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