PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First. | PR & Communications daily news | Scoop.it
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
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How to Apply Lateral Thinking to Your Creative Work

How to Apply Lateral Thinking to Your Creative Work | PR & Communications daily news | Scoop.it
Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon.
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Five Types of Clients to Avoid

Five Types of Clients to Avoid | PR & Communications daily news | Scoop.it
By Rebekah Iliff In the land of “all things agency and freelancer” resides an entire village of idiots, leads, and prospects.
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11 Key Performance Indicators to Help Improve Your Marketing

11 Key Performance Indicators to Help Improve Your Marketing | PR & Communications daily news | Scoop.it
Looking to improve your marketing? Here are 11 metrics that you should be measuring to gauge your performance. ... Writing a marketing plan without doing a review of recent marketing performance is like using Google Maps without a starting point.
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5 Keys to Successful Workplace Crisis Communications

5 Keys to Successful Workplace Crisis Communications | PR & Communications daily news | Scoop.it
Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message...
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7 Tips for Hiring an Advertising Agency

If you're trying to refine your company's messaging and reach your target audience, you should hire an agency that can help position you for growth.
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Creating Optimal Customer Experience on Social

Creating Optimal Customer Experience on Social | PR & Communications daily news | Scoop.it
Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.
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3 Ways to Find Your Target Audience on Social Media

3 Ways to Find Your Target Audience on Social Media | PR & Communications daily news | Scoop.it
One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out?
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The Secret to Outstanding Customer Service

The Secret to Outstanding Customer Service | PR & Communications daily news | Scoop.it
Customer service comes down to answering two very simple questions.
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Why Are Millennials So Fickle with Brand Loyalty?

Why Are Millennials So Fickle with Brand Loyalty? | PR & Communications daily news | Scoop.it
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
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Amanda Nadon-Langlois's curator insight, September 4, 2014 4:24 PM

Millennials are the future so companies must learn to appeal to them. It may be true that Millennials are less Brand Loyal but this may work as a benefit for many companies. For example, a millennial will not stick to one certain company but they will try something new. If you are that something new, your company must make sure to be active in social media, get people talking about the new product and/or service via social media and you are likely to get the millennials attention. 

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Four great reasons why email will never, ever die

Four great reasons why email will never, ever die | PR & Communications daily news | Scoop.it
By all means, embrace new collaboration software. But don't kid yourself that it's going to get rid of email.
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Guest Post: The PR Generalist vs. The Industry Specialist

Guest Post: The PR Generalist vs. The Industry Specialist | PR & Communications daily news | Scoop.it
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.
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Corporate Culture And The Internal Office Communications Clash

Corporate Culture And The Internal Office Communications Clash | PR & Communications daily news | Scoop.it
Contrary to the flat organization movement, some organizations are seeking to block employees from contacting and communicating with senior executives.
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3 Tips to Get Influencers to See and Share Your Content

Its important to be comfortable reaching out to influencers and thought leaders in your industry for help.
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How to Build Your Brand on YouTube and Reach New Customers

How to Build Your Brand on YouTube and Reach New Customers | PR & Communications daily news | Scoop.it
YouTube is considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Here's a list of 3 vital tactics that can be used for developing your brand on YouTube.
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6 Ways Social Media Has Changed Public Relations

6 Ways Social Media Has Changed Public Relations | PR & Communications daily news | Scoop.it
Social media has changed public relations, but how exactly? See 6 ways social media has changed how we do PR and get tips to thrive in this era.
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Is Employee Engagement Important in a Customer Centric Organization?

Is Employee Engagement Important in a Customer Centric Organization? | PR & Communications daily news | Scoop.it
A customer centric organization can be described as one where employees liberally and happily go beyond the call of duty. They “show up” more readily and spontaneously.
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5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business | PR & Communications daily news | Scoop.it
The best way to win the notice of the people you respect is to build a business they can't overlook.
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5 Tips to Effectively Deal With Difficult Customers

Your customers can certainly be wrong or difficult but you have to find a way to communicate.
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The Difference Between Marketing and PR? It’s All in the Inflections

The Difference Between Marketing and PR? It’s All in the Inflections | PR & Communications daily news | Scoop.it
Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it's become harder to perceive where marketing ends and PR begins. | MORE » The post The Difference Between Marketing and PR?
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Content Marketing: What To Measure Beyond Sales & Leads

Content Marketing: What To Measure Beyond Sales & Leads | PR & Communications daily news | Scoop.it
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research.
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4 Ways to Get Influencers to Spread Your Brand's Message

4 Ways to Get Influencers to Spread Your Brand's Message | PR & Communications daily news | Scoop.it
Think of it as a way to connect with your audience's audience.
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Too Many Advertisers Are Talking, Not Enough Are Listening

Too Many Advertisers Are Talking, Not Enough Are Listening | PR & Communications daily news | Scoop.it
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
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Four of the Worst PR Disasters of the Last Decade

Four of the Worst PR Disasters of the Last Decade | PR & Communications daily news | Scoop.it
By Josh Hansen The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image.
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Amanda Nadon-Langlois's curator insight, September 5, 2014 9:09 AM

Disasters happen and they often happen unexpectedly, however, a good PR professional should be ready for all sorts of disasters. In point one of this article, the disaster was created by the PR team. People need to trust your business in order to be a loyal customer.

As for the Rob Ford situation, I wouldn't have let Rob deny the accusations so many times before apologizing. However, some might disagree that it is a PR disaster as his reacurring "mistakes" kept the attention on him and not his opponents. Finally, when using social media such as Twitter to promote a client, one needs to pay extra attention to the hashtag. A hashtag should be short & simple.   

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Why You Shouldn’t Give Your Social Media Audience the Content They Want

Why You Shouldn’t Give Your Social Media Audience the Content They Want | PR & Communications daily news | Scoop.it
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
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