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The role of the ‘Public’ in Public Relations

The role of the ‘Public’ in Public Relations | PR & Communications daily news | Scoop.it
I’ve always been amazed at how much public opinion is synonymous with the stance of the nation’s media – perhaps that’s what drew me to working in PR. I challenged my friends recently to explain wh...
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Is Your Public Relations Strategy Outdated?

Is Your Public Relations Strategy Outdated? | PR & Communications daily news | Scoop.it
There’s one thing that’s consistent in this world: change. This is no less true in business; ... (Is Your Public Relations Strategy Outdated?
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PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte? - Everything PR - Everything PR

PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte? - Everything PR - Everything PR | PR & Communications daily news | Scoop.it
Everything PR
PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte? - Everything PR
Everything PR
Ronn Torossian First off – In The New York Times this weekend, Paul Buchheit an investor said “We're in the early days of the Internet.
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Understanding Your Audience: Three Ways to Improve Engagement

Understanding Your Audience: Three Ways to Improve Engagement | PR & Communications daily news | Scoop.it
Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy.
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5 reasons you'll regret hiring a PR firm for your startup — and what you should do instead

5 reasons you'll regret hiring a PR firm for your startup — and what you should do instead | PR & Communications daily news | Scoop.it
5 reasons you'll regret hiring a PR firm for your startup — and what you ...
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The Best Kind Of Publicity

IBM has made world headlines with the best kind of publicity stunt -- demonstrating its amazing prowess at the atomic level.  The stop-action animation using oxygen atoms is not a work of art, but the fact that one can manipulate atoms to this...
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Excellent Content Plus Genuine Engagement Equals Social Business Success

Excellent Content Plus Genuine Engagement Equals Social Business Success | PR & Communications daily news | Scoop.it
Content marketing is no longer optional. Any company with a website should be doing content marketing.
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Is Your Public Relations Strategy Outdated? - Business Insider

Is Your Public Relations Strategy Outdated? - Business Insider | PR & Communications daily news | Scoop.it
Is Your Public Relations Strategy Outdated?
Business Insider
In the past, public relations required a client to pay a large retainer in order to be mentioned in a sidebar or get quick features published, promoting a service or product.
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Here Today, Gone Tomorrow

One lesson PR practitioners learn early is that the world can be indifferent -- or cruel.  Celebrities come and go or are exposed in shameful and shameless ways.  As the cliche goes, fame is fleeting.
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The importance of counting stories

The importance of counting stories | PR & Communications daily news | Scoop.it
By Dean Starkman One of the cold, hard facts of media punditry is that no one can read everything—or should be expected to—so any assertion about a publication or any group of them is going to be just that, an assertion.
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The New Look of Public Relations — A Dissenting View

The New Look of Public Relations — A Dissenting View | PR & Communications daily news | Scoop.it
Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH).
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How to Avoid a Public Relations Crisis, for Publicists and Bloggers

How to Avoid a Public Relations Crisis, for Publicists and Bloggers | PR & Communications daily news | Scoop.it
If you are in the public eye, you may at some point in your career have to deal with a crisis. Politician, CEO, celebrity, blogger or public relations professional, you are not immune. The crisis t...
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Get the Most Out of Your Online Presence

Get the Most Out of Your Online Presence | PR & Communications daily news | Scoop.it
Small business owners frequently double as world-class plate spinners, working hard to keep all those moving parts in motion.
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Public Relations: The Two Sides of Information Access

Public Relations: The Two Sides of Information Access | PR & Communications daily news | Scoop.it
Kirk Hazlett offers his thoughts on the responsibilities of public relations professionals in an age where information access is the norm.
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Friday Five: Reshaping PR for the 21st Century

Friday Five: Reshaping PR for the 21st Century | PR & Communications daily news | Scoop.it
As a public relations professional, it can be challenging to explain to others what our job entails.
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Does PR Walk the Storytelling Talk? | Business 2 Community

Does PR Walk the Storytelling Talk? | Business 2 Community | PR & Communications daily news | Scoop.it
PR professionals are quick to sing the virtues of storytelling, but their actions tell a different story. That’s how I kicked off my talk on visual (Does PR Walk the #Storytelling Talk?
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The New Look of Public Relations — A Dissenting View

The New Look of Public Relations — A Dissenting View | PR & Communications daily news | Scoop.it
Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH).
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Is Your Public Relations Strategy Outdated? | Young Entrepreneur ...

Is Your Public Relations Strategy Outdated? | Young Entrepreneur ... | PR & Communications daily news | Scoop.it
Public Relations There's one thing that's consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On top of that, they have to promote ...
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The Future of PR: It’s Our Time to Lead

The Future of PR: It’s Our Time to Lead | PR & Communications daily news | Scoop.it
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR.
I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now.
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The changing face of public relations

The changing face of public relations | PR & Communications daily news | Scoop.it
It's interesting to note that like journalism, public relations is trying to find different ways to remain relevant to their audiences and clients. As many journalists work to make their own brands and use social media to promote ...
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How to Get Customers to Value Your Product More

How to Get Customers to Value Your Product More | PR & Communications daily news | Scoop.it
A Columbia undergraduate travels deep into the bowels of Schermerhorn Hall, home of the Motivation Science Center's underground laboratories. (We would actually prefer to have windows, but what can you do?
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How to Influence People with Your Ideas

How to Influence People with Your Ideas | PR & Communications daily news | Scoop.it
One of my young clients, let's call her Julie, is on a mission. Julie has an idea, one that has been gestating in her mind for quite some time, but now she realizes that for her idea to have any impact at all she will have to "go public" with it.
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Why You Should Manage Your Reputation, Not Your Relationships

Why You Should Manage Your Reputation, Not Your Relationships | PR & Communications daily news | Scoop.it
NBC Chicago (blog) Why You Should Manage Your Reputation, Not Your Relationships NBC Chicago (blog) This new perspective requires a very slight shift, from customer relationship management to customer reputation management.
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A Guide to Public Relations in the Health Industry

A Guide to Public Relations in the Health Industry | PR & Communications daily news | Scoop.it
Public Relations is an important and necessary tool for promoting and communicating an organisation and its activities.
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Three Ways a PR Firm Can Help You

Three Ways a PR Firm Can Help You | PR & Communications daily news | Scoop.it
Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations.
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