PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Why Social Media Is Essential to SEO Success

Why Social Media Is Essential to SEO Success | PR & Communications daily news | Scoop.it
SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.read...
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No, Social Advertising Isn’t “Over”

No, Social Advertising Isn’t “Over” | PR & Communications daily news | Scoop.it
Murky research collided with lazy journalism last week to create a torrent of #socialmedia + #advertising = #fail link bait.
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6 Ways to Get Your Content to Stand Out

6 Ways to Get Your Content to Stand Out | PR & Communications daily news | Scoop.it
If there is a certain form of content you rarely share with your followers, surprise them with that content and see how they react. Release an impromptu podcast with a well-known figure in your field.
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Your Customers Are Mobile, But Are You?

Your Customers Are Mobile, But Are You? | PR & Communications daily news | Scoop.it
By now most of you have probably heard the buzz about Responsive web design. If not, it’s basically a method of coding a website so that it automatically scales to display in the right dimensions on a full size browser, tablet, or smartphone.
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The 5 Secret Ingredients Needed to Build a Great PR Team

The 5 Secret Ingredients Needed to Build a Great PR Team | PR & Communications daily news | Scoop.it
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
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Employee Advocacy is The New Power Engine For Social Responsibility Goals

Employee Advocacy is The New Power Engine For Social Responsibility Goals | PR & Communications daily news | Scoop.it
By now the world is recognizing the power employee advocacy can give to corporations.
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Employee Engagement: Fostering the Courage to Push Back

The best leaders among us have learned to foster a culture where employees are not afraid to push back or share their thoughts, even though they may differ from those who they report to.
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Why Do People Use Social Media?

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most...
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Why Do People Use Social Media?

While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most...
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Engaging Your Audience: Avoid Random Acts (of Content)

Engaging Your Audience: Avoid Random Acts (of Content) | PR & Communications daily news | Scoop.it
The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we’ve become conditioned to believe that technology has fundamentally changed the rules of marketing.
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We Need to Rethink Our Definition of Engagement

We Need to Rethink Our Definition of Engagement | PR & Communications daily news | Scoop.it
Over the last week, you probably saw about 40 posts talking about how you can increase your social media engagement.
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Three Ways to Actually Engage Employees

Three Ways to Actually Engage Employees | PR & Communications daily news | Scoop.it
Nobody washes a rental car. People will go the extra mile only if they feel they have ownership. It’s much the same in the workplace.
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The Biggest Mistake Twitter Ever Made And Still Pays For To This Day

The Biggest Mistake Twitter Ever Made And Still Pays For To This Day | PR & Communications daily news | Scoop.it
Over the years, I’ve loved and watched Twitter’s growth. Twitter has been through its ups and downs.
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How to Integrate Online and Offline Communities

By Laura Petrolino
Two hundred and thirty eight years ago today, the legal separation of the 13 colonies with Great Britain occurred.
The Second Continental Congress voted to approve the resolution of independence (woohoo America!
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Building relationships: PR pros talk on connecting with journalists

Building relationships: PR pros talk on connecting with journalists | PR & Communications daily news | Scoop.it
Building relationships with journalists is an important part of public relations, as they’re often the gatekeepers of mainstream news outlets. inVocus as
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What Does the Customer Say? Reputation Management in the Age of Social ... - Business 2 Community

What Does the Customer Say? Reputation Management in the Age of Social ... - Business 2 Community | PR & Communications daily news | Scoop.it
What Does the Customer Say? Reputation Management in the Age of Social ...
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Social Media Strategy Ideas for Small Businesses

Social Media Strategy Ideas for Small Businesses | PR & Communications daily news | Scoop.it
Who says Fortune 500 companies are the only ones who can have a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience’s attention.
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PR Budgets Bouncing Back, Strategic Role Increasing

PR Budgets Bouncing Back, Strategic Role Increasing | PR & Communications daily news | Scoop.it
PR Budgets Bouncing Back, Strategic Role Increasing The Holmes Report While flat or reduced PR and communication budgets were the norm during the recession, the industry has now entered a much healthier, multi-year post recession period in which...
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6 Questions About Managing Social Media that You Should Ask Your Agency

More businesses are turning every month to social media management agencies to make sure that their company stays in the game and abreast of the now changed marketing landscape.
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7 Great Excuses for Curating Content

We’ve all grown up learning that “sharing is caring,” and when it comes to content marketing, it’s no different.
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The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year?
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The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year?
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Why The Decline in Facebook Reach is Good For Brands

Why The Decline in Facebook Reach is Good For Brands | PR & Communications daily news | Scoop.it
There has been a lot written about the decline in organic reach on Facebook.
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Why Instagram is a Credible Alternative to the Fading Facebook & Twitter

Why Instagram is a Credible Alternative to the Fading Facebook & Twitter | PR & Communications daily news | Scoop.it
Social media has indeed brought new blood to the whole realm of digital marketing.
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Choose the Right Words in an Argument

Choose the Right Words in an Argument | PR & Communications daily news | Scoop.it
When addressing a conflict with a colleague, the words matter. Sometimes, regardless of how good your intentions are, what you say can further upset your coworker and just make the issue worse.
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