PR & Communications daily news
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PR & Communications daily news
Daily updates about public relations, communications and social media
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Measuring the Business Impact of PR: Getting a Handle on Data

Measuring the Business Impact of PR: Getting a Handle on Data | PR & Communications daily news | Scoop.it
When assessing the ROI of a publicity campaign, it’s standard practice to asses about high-level results, such as the number of reads a message has received and the number of times a message social…
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Overcoming the Challenges of Digital PR Campaigns

Overcoming the Challenges of Digital PR Campaigns | PR & Communications daily news | Scoop.it
A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen. | MORE » The post Overcoming the Challenges of Digital PR Campaigns appeared first on PR News.
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The Four Pillars of Recombinant Content

The Four Pillars of Recombinant Content | PR & Communications daily news | Scoop.it
Now more than ever, content must be recombinant. This means a critical component of content strategy is the ability to rapidly dissemble, reassemble, reuse, repurpose, and remodel discrete elements of digital content.
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Public Relations Has a PR Problem

Public Relations Has a PR Problem | PR & Communications daily news | Scoop.it
It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked....
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Your PR Effort May Not Be Changing Anyone’s Mind

Your PR Effort May Not Be Changing Anyone’s Mind | PR & Communications daily news | Scoop.it
If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE » The...
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PR Insider: Navigating a Crisis in Public and Private Organizations

PR Insider: Navigating a Crisis in Public and Private Organizations | PR & Communications daily news | Scoop.it
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO. | MORE » The post PR Insider: Navigating a Crisis in Public and Private Organizations...
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How Public Relations Can Help Your Small Business Grow | PR Newswire

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often... (PR isn't just for big multinational corporations !
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How to modernise a public relations agency or communication team

How to modernise a public relations agency or communication team | PR & Communications daily news | Scoop.it
This paper explores the challenges of modernising a public relations agency or communications team.
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Defining The Future Of Public Relations - Fast Company

Defining The Future Of Public Relations - Fast Company | PR & Communications daily news | Scoop.it
Fast Company Defining The Future Of Public Relations Fast Company In 2011 the Public Relations Society of America (PRSA) initiated a crowdsourcing campaign and public vote that produced the current definition: “Public relations is a strategic...
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The Profile and Value of a Brand Enthusiast

The Profile and Value of a Brand Enthusiast | PR & Communications daily news | Scoop.it
Brand loyalty tends to be less correlated with broad demographic segments--such as age or income--and more linked to product quality and relevant messaging, according to a recent report from StrongView.
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How to repair your online brand reputation

How to repair your online brand reputation | PR & Communications daily news | Scoop.it
How to repair your online brand reputation:Your online brand reputation is created by all the positive comments others make about your business (How to repair your online brand reputation http://t.co/Muk36gQzlZ...
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Crisis of the Week: GM in the Hot Seat

Crisis of the Week: GM in the Hot Seat | PR & Communications daily news | Scoop.it
Has General Motors Co. improved its response to the problems with its auto recalls? We ask some crisis management and reputation experts to tell us how the company is doing and what they would tell the company to do.
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7 Ways to Make Your Reputation Indestructible

7 Ways to Make Your Reputation Indestructible | PR & Communications daily news | Scoop.it
It seems that every time a new product comes to market, the hype is short-lived before consumers shift their gaze to the next emerging technology making headlines.
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Privacy boundaries must be clearer for advertisers to get the most out of 'Big Data' says Sir Tim Berners-Lee

Privacy boundaries must be clearer for advertisers to get the most out of 'Big Data' says Sir Tim Berners-Lee | PR & Communications daily news | Scoop.it
The founder of the internet, Sir Tim Berners-Lee, has called for more transparency on how advertisers use consumers' personal information gathered through browsing and social media habits if ‘Big Data’ is to flourish.
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12 Digital Publishing Tools the Experts Recomme...

12 Digital Publishing Tools the Experts Recomme... | PR & Communications daily news | Scoop.it
To celebrate the 2 year anniversary ofThe Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so.
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(Public Relations Disasters) Headline Clickbait: PR Science or PR Fail?

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Guide to Effective Remote Working

Guide to Effective Remote Working | PR & Communications daily news | Scoop.it
Working remotely has definite advantages. You avoid the hassle of commuting to work and you can have a more flexible schedule. There are, however, certain pitfalls that can accompany working at home.
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PR Insider: More Fans Than Plans

PR Insider: More Fans Than Plans | PR & Communications daily news | Scoop.it
You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out. | MORE » The post PR Insider: More Fans Than Plans appeared first on PR News.
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Six Powerful Tips to Increase Online Engagement

Six Powerful Tips to Increase Online Engagement | PR & Communications daily news | Scoop.it
By Danielle Forget These days, there are so many different ways for online engagement. It’s become such an easy task to engage…right? Okay, not really, especially if you’re not totally clear on what works or have a purpose for participating online.
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Twitter to begin testing ad targeting for movies

Twitter to begin testing ad targeting for movies | PR & Communications daily news | Scoop.it
Twitter is to begin beta testing a system of ad targeting for film fans.
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Negative Comments – When is No Response the Best Response?

Negative Comments – When is No Response the Best Response? | PR & Communications daily news | Scoop.it
As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any conc… (Negative Posts: Wie reagieren?
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6 Ways Social Media Has Changed Public Relations | Howell Marketing - A Memphis PR Firm

6 Ways Social Media Has Changed Public Relations | Howell Marketing - A Memphis PR Firm | PR & Communications daily news | Scoop.it
Thank you to Vocus and Jim Dougherty for allowing us to re-post this blog in which Amy Howell is quoted, "PR expert and author of Women in High Gear Amy Howell (Accurate.
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Content Planning Checklist: How to Develop a Strategic Content Plan

Content Planning Checklist: How to Develop a Strategic Content Plan | PR & Communications daily news | Scoop.it
The research is over – but how do you create a content plan good enough to exploit your in-depth findings?
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How To Get Get Your Message Out at Events

How To Get Get Your Message Out at Events | PR & Communications daily news | Scoop.it
While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message.
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