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PR & Communications daily news
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Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro

Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro | PR & Communications daily news | Scoop.it
Social PR, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup (Public Relations Frenemy?
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Content Marketing Isn’t for Everybody

Content Marketing Isn’t for Everybody | PR & Communications daily news | Scoop.it
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.
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Sure, listen to your customers -- but don't expect them to have all the answers

Sure, listen to your customers -- but don't expect them to have all the answers | PR & Communications daily news | Scoop.it
Social channels give companies unprecedented access to customers, and they can help you build better products that meet their needs. But sometimes it's your job to innovate and come up with products your customers never imagined needing.
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Public Relations and Social Media Strategy for Small Business

Public Relations and Social Media Strategy for Small Business | PR & Communications daily news | Scoop.it
Public Relations and Social Media Strategy for Small Business http://t.co/pYA21PpyeJ via @BrittMichaelian
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How to Assess an Ad's Creativity

How to Assess an Ad's Creativity | PR & Communications daily news | Scoop.it
Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions.
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Public Relations - And what It Means For YourBusiness

Public Relations or PR is the promotion and marketing of the goodwill of your business to the various interest groups in order to establish with them,a better understanding of your business.
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Interesting PR Challenge

How do you sell an island that was the national quarantine center for infectious animal diseases? Carefully, very carefully.
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Social Media for Business: Do You Really Know Your Audience?

Social Media for Business: Do You Really Know Your Audience? | PR & Communications daily news | Scoop.it
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve!
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The 10 PR Disasters All Startups Need To Avoid ...

The 10 PR Disasters All Startups Need To Avoid ... | PR & Communications daily news | Scoop.it
It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out.
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How Smart Companies Use PR to Get the Word Out

How Smart Companies Use PR to Get the Word Out | PR & Communications daily news | Scoop.it
IDEA ACCELERATOR | Jeff Hoffman What you need to know to market your new business idea, without spending much (or at all). Getty Tweet Even the world's most brilliant idea doesn't mean much if no one knows about it.
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What Is Organizational Culture? And Why Should We Care?

What Is Organizational Culture? And Why Should We Care? | PR & Communications daily news | Scoop.it
If you want to provoke a vigorous debate, start a conversation on organizational culture.
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Speaking up for the public relations profession

Speaking up for the public relations profession | PR & Communications daily news | Scoop.it
Tackling the confidence issue in public relations.
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7 Employees You Should Fire Now

7 Employees You Should Fire Now | PR & Communications daily news | Scoop.it
It's a crazy competitive world out there--you can't afford to have employees who aren't cutting it.
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Marketing for Non-Profits: When Doing Good Goes Bad

Marketing for Non-Profits: When Doing Good Goes Bad | PR & Communications daily news | Scoop.it
As much as you need to actively listen, at the end of the day you’re still the expert. Don’t be afraid to own that role when you need to.
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6 Reasons Your Blog Content Won’t Go Viral

6 Reasons Your Blog Content Won’t Go Viral | PR & Communications daily news | Scoop.it
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
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Public Relations - The True Measure Of Your PR Is The Perception People

Public relations managers MUST plan to do something positive about the behaviors of those valuable external audiences of theirs that MOST affect their operation.
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PR and technological disruption - Weber Shandwick Asia Pacific

PR and technological disruption - Weber Shandwick Asia Pacific | PR & Communications daily news | Scoop.it
Coined by Gartner, the 'Nexus of Forces' shows how technology is forcing change. But where does PR sit in this new movement? (RT @EngagingAlways: From #storytelling to science. Is this the future for public relations?
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How to Apply PR Skills at Networking Events

How to Apply PR Skills at Networking Events | PR & Communications daily news | Scoop.it
Entrepreneur
How to Apply PR Skills at Networking Events
Entrepreneur
Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.
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20 Signs You've Been in PR Too Long

20 Signs You've Been in PR Too Long | PR & Communications daily news | Scoop.it
20 Signs You've Been in PR Too Long
Digiday
It's tough being a public relations pro these days. Reporters don't respond to your daily pitches; clients want more media hits.
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5 Reasons Strategy and Creative Work Must Be Integrated

5 Reasons Strategy and Creative Work Must Be Integrated | PR & Communications daily news | Scoop.it
We’re big believers in strong connections between strategy and creative work. It’s been a topic on the blog, and it’s a key component of the strategic thinking workshops I conduct.
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10 Content Marketing Mistakes You Don't Want to Make

10 Content Marketing Mistakes You Don't Want to Make | PR & Communications daily news | Scoop.it
Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes.
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Paid, Owned and Earned Media in Digital PR

Paid, Owned and Earned Media in Digital PR | PR & Communications daily news | Scoop.it
Traditionally PR has concentrated more on earned media than paid media.
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Abercrombie & Fitch's Reputation Tanks After It Discriminates Against Large Women

Abercrombie & Fitch's Reputation Tanks After It Discriminates Against Large Women | PR & Communications daily news | Scoop.it
Public uproar. ; (RT @wesleydchapman: Abercrombie & Fitch's Reputation Tanks After It Discriminates Against Large Women: Abercrombie & Fit...
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When It Comes to Strategy, Size Doesn’t Matter

When It Comes to Strategy, Size Doesn’t Matter | PR & Communications daily news | Scoop.it
You don’t need a mountain of fancy resources to craft a strategic roadmap for your business, but you do need to give up a lot of preconceived notions about strategy. Sometimes the thing that holds a small business back the most is small thinking.
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