A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.
Social channels give companies unprecedented access to customers, and they can help you build better products that meet their needs. But sometimes it's your job to innovate and come up with products your customers never imagined needing.
Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions.
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve!
IDEA ACCELERATOR | Jeff Hoffman What you need to know to market your new business idea, without spending much (or at all). Getty Tweet Even the world's most brilliant idea doesn't mean much if no one knows about it.
Coined by Gartner, the 'Nexus of Forces' shows how technology is forcing change. But where does PR sit in this new movement? (RT @EngagingAlways: From #storytelling to science. Is this the future for public relations?
Entrepreneur How to Apply PR Skills at Networking Events Entrepreneur Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.
Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes.
You don’t need a mountain of fancy resources to craft a strategic roadmap for your business, but you do need to give up a lot of preconceived notions about strategy. Sometimes the thing that holds a small business back the most is small thinking.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.