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David Bohan: Your reputation is key, no matter your size

David Bohan: Your reputation is key, no matter your size | PR & Communications daily news | Scoop.it
David Bohan: Your reputation is key, no matter your size
The Tennessean
In a recent McKinsey Global Survey, the consulting firm asked CEOs about managing their corporate reputations.
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For Future Trends, Look to Your Past

For Future Trends, Look to Your Past | PR & Communications daily news | Scoop.it
As a PR pro you're always looking for the next big thing. It's only natural – no PR campaign can last forever, and you know looking to the future means you'll have a less stressful time than if you're caught off guard when your ...
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5 of the Best Social Media Campaigns from 2012

5 of the Best Social Media Campaigns from 2012 | PR & Communications daily news | Scoop.it
Here are 5 of my favourite social media campaigns from 2012. All 5 are well known brands. This doesn’t mean that small businesses aren’t running great social media campaigns, it just means that they aren’t getting the same exposure.
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Guide to Hiring a Digital Agency

Guide to Hiring a Digital Agency | PR & Communications daily news | Scoop.it
We live in a crazy world right now. Social media has completely turned business communications on its head.
To boot, technology is changing more quickly than ever before.
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Top 5 tactics to leverage SunZu for your Public Relations

Top 5 tactics to leverage SunZu for your Public Relations | PR & Communications daily news | Scoop.it
Read the latest business blogs & articles from SunZu - the social network that connects entrepreneurs, business owners & industry professionals.
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Samantha Kelly's curator insight, May 27, 2013 1:53 AM

The easy way to get your business noticed. Check out these tips to show how to leverage SunZu.

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The role of the ‘Public’ in Public Relations

The role of the ‘Public’ in Public Relations | PR & Communications daily news | Scoop.it
I’ve always been amazed at how much public opinion is synonymous with the stance of the nation’s media – perhaps that’s what drew me to working in PR. I challenged my friends recently to explain wh...
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Is Your Public Relations Strategy Outdated?

Is Your Public Relations Strategy Outdated? | PR & Communications daily news | Scoop.it
There’s one thing that’s consistent in this world: change. This is no less true in business; ... (Is Your Public Relations Strategy Outdated?
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PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte? - Everything PR - Everything PR

PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte? - Everything PR - Everything PR | PR & Communications daily news | Scoop.it
Everything PR
PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte? - Everything PR
Everything PR
Ronn Torossian First off – In The New York Times this weekend, Paul Buchheit an investor said “We're in the early days of the Internet.
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Understanding Your Audience: Three Ways to Improve Engagement

Understanding Your Audience: Three Ways to Improve Engagement | PR & Communications daily news | Scoop.it
Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy.
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5 reasons you'll regret hiring a PR firm for your startup — and what you should do instead

5 reasons you'll regret hiring a PR firm for your startup — and what you should do instead | PR & Communications daily news | Scoop.it
5 reasons you'll regret hiring a PR firm for your startup — and what you ...
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The Best Kind Of Publicity

IBM has made world headlines with the best kind of publicity stunt -- demonstrating its amazing prowess at the atomic level.  The stop-action animation using oxygen atoms is not a work of art, but the fact that one can manipulate atoms to this...
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Excellent Content Plus Genuine Engagement Equals Social Business Success

Excellent Content Plus Genuine Engagement Equals Social Business Success | PR & Communications daily news | Scoop.it
Content marketing is no longer optional. Any company with a website should be doing content marketing.
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Mastering SEO for PR: Top 3 Best Practices

Mastering SEO for PR: Top 3 Best Practices | PR & Communications daily news | Scoop.it
If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.
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How to Find Key Online Influencers

How to Find Key Online Influencers | PR & Communications daily news | Scoop.it
How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?
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Mind bending Public Relations

Mind bending Public Relations | PR & Communications daily news | Scoop.it
You are what you search.
Perhaps this is the
simplest way of  describing recent
findings into the the short and long term effects of the internet on humans.
"Is Google Making Us Stupid?...
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The Dark Side of Reputation Management: How it Affects Your Business

The Dark Side of Reputation Management: How it Affects Your Business | PR & Communications daily news | Scoop.it
The Dark Side of Reputation Management: How it Affects Your Business
Forbes
I also had an interview on the phone with Richart Ruddie, the CEO of one of the most prevalent reputation management companies, ProfileDefenders.com.
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The End of Traditional Ad Agencies

The End of Traditional Ad Agencies | PR & Communications daily news | Scoop.it
Much like newspapers, conventional advertising agencies are becoming irrelevant.
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Good reputation entails a great brand

Good reputation entails a great brand | PR & Communications daily news | Scoop.it
It hardly concerns whether you're developing a popularity as well as selling a brand name the basics stay the same. You've got to be on your feet because individuals can be after your names reputati...
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Public Relations: The Two Sides of Information Access

Public Relations: The Two Sides of Information Access | PR & Communications daily news | Scoop.it
Kirk Hazlett offers his thoughts on the responsibilities of public relations professionals in an age where information access is the norm.
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Friday Five: Reshaping PR for the 21st Century

Friday Five: Reshaping PR for the 21st Century | PR & Communications daily news | Scoop.it
As a public relations professional, it can be challenging to explain to others what our job entails.
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Does PR Walk the Storytelling Talk? | Business 2 Community

Does PR Walk the Storytelling Talk? | Business 2 Community | PR & Communications daily news | Scoop.it
PR professionals are quick to sing the virtues of storytelling, but their actions tell a different story. That’s how I kicked off my talk on visual (Does PR Walk the #Storytelling Talk?
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The New Look of Public Relations — A Dissenting View

The New Look of Public Relations — A Dissenting View | PR & Communications daily news | Scoop.it
Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH).
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Is Your Public Relations Strategy Outdated? | Young Entrepreneur ...

Is Your Public Relations Strategy Outdated? | Young Entrepreneur ... | PR & Communications daily news | Scoop.it
Public Relations There's one thing that's consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On top of that, they have to promote ...
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The Future of PR: It’s Our Time to Lead

The Future of PR: It’s Our Time to Lead | PR & Communications daily news | Scoop.it
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR.
I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now.
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