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Leadership Required To Restore Trust In Brands

Leadership Required To Restore Trust In Brands | PR & Communications daily news | Scoop.it
The key factor that sits at the heart of every crisis is a perceived or actual breach of trust.
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Why Crisis Media Training is About More than Just the Message

Why Crisis Media Training is About More than Just the Message | PR & Communications daily news | Scoop.it
Communicating the right message is crucial in any crisis media interview. But adopting an appropriate tone of voice and communicating consistently with your organisation’s brand is just as important.
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Lack Of Diversity Is PR Industry's Dirty Little Secret - The Holmes Report

Lack Of Diversity Is PR Industry's Dirty Little Secret - The Holmes Report | PR & Communications daily news | Scoop.it
The Holmes Report Lack Of Diversity Is PR Industry's Dirty Little Secret The Holmes Report In 1995, when I began my career in PR, trade organizations and professional associations, such as the Public Relations Society of America, International...
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How Social Media Has Changed The Way We Complain

How Social Media Has Changed The Way We Complain | PR & Communications daily news | Scoop.it
Its Human Nature That People Will Always Complain. Now They Are Doing It Online and In Real Time. Is Your Company Doing All It Should To Protect Itself?
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First Impressions: The Seven Second Advantage

First Impressions: The Seven Second Advantage | PR & Communications daily news | Scoop.it
You’re at a business conference and you turn to the stranger standing next to you. He turns to face you and in that instant your brain makes a thousand computations.
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How Filmmakers Manage Their Online Reputation

How Filmmakers Manage Their Online Reputation | PR & Communications daily news | Scoop.it
Filmmaking as a career is difficult enough without having to constantly be looking over your shoulder to see what others are saying about you on the internet.
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Patrick Doyle: How Domino's Pizza used social media to change its reputation

Patrick Doyle: How Domino's Pizza used social media to change its reputation | PR & Communications daily news | Scoop.it
Domino's Pizza CEO Patrick Doyle has a lesson for business leaders: Honesty, transparency, consistency and customer engagement are the keys to running a successful company.
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21 public relations essentials

21 public relations essentials | PR & Communications daily news | Scoop.it
Byrnes Consulting shares a checklist of 21 public relations must haves. Good publicity provides needed credibility to gain new business and retain clients.
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Starbucks Loses Reputation and McDonald's Gains, In Most Social Charts

Starbucks Loses Reputation and McDonald's Gains, In Most Social Charts | PR & Communications daily news | Scoop.it
Starbucks Loses Reputation and McDonald's Gains, In Most Social Charts
Forbes
Starbucks Loses Reputation and McDonald's Gains, In Most Social Charts. 11 comments, 4 called-out. Comment Now. Follow Comments Following Comments Unfollow Comments.
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Social Media Revolutionizes Public Relations

The public relations industry has undergone a radical change in the last few years, since the emergence and widespread adoption of social media sites such as Facebook and Twitter.
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News media relations with Obama hit low ebb over golf weekend

News media relations with Obama hit low ebb over golf weekend | PR & Communications daily news | Scoop.it
WASHINGTON (Reuters) - Relations between the White House and the correspondents who cover it, always edgy and adversarial, have hit a low ebb in a dispute over whether the press should have access to the...
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Turning a Crisis into Corporate Social Responsibility into Effective Advertising

Turning a Crisis into Corporate Social Responsibility into Effective Advertising | PR & Communications daily news | Scoop.it
Business 2 Community Turning a Crisis into Corporate Social Responsibility into Effective Advertising Business 2 Community At that time, BP had a public relations crisis of epic proportion on its hands.
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PR Disasters You Can Avoid Today

PR Disasters You Can Avoid Today | PR & Communications daily news | Scoop.it
With a few simple tips you can avoid some of the most common PR disasters that occur every day. In fact, some of these you may have seen out “in the wild” yourself. Don't let your company be the one on the front page next ...
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You're in public relations - what can you do for me?

You're in public relations - what can you do for me? | PR & Communications daily news | Scoop.it
Achieving media profile should not be an objective in itself and thinking in that way is a poor place to start, don't you think? (You're in public relations - what can you do for me?
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A PR Problem Either Way

Wal-Mart announced that it is sold out of some guns because of surging demand.  That is an interesting PR problem.  On the one hand, Wal-Mart needs to please customers, many of whom are gun-owners.
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Include video in your PR strategy

Include video in your PR strategy | PR & Communications daily news | Scoop.it
Using video for communication is becoming increasingly popular with more businesses realising the power of video to reach their target audience. YouTube is.
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Where next for PR?

Where next for PR? | PR & Communications daily news | Scoop.it
When I started talking about "all PR being online PR" it was a hard sell, and the idea was often dismissed out of hand.
I still do these sessions, but it increasingly it seems to be merely stating the obvious.
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The Decline and Fall of Product Placement

The Decline and Fall of Product Placement | PR & Communications daily news | Scoop.it
For more than a century, the motion picture has reigned supreme as the world's ultimate storytelling tool.
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The Advantages of Using Facebook for Public Relations

The Advantages of Using Facebook for Public Relations | PR & Communications daily news | Scoop.it
Opposing Views The Advantages of Using Facebook for Public Relations Opposing Views Public relations has changed a great deal during the Internet age.
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10 Ways to Measure the ROI of Public Relations

10 Ways to Measure the ROI of Public Relations | PR & Communications daily news | Scoop.it
Everything PR The times when PR ROI was difficult to measure are long gone. In fact, big brands have been successfully measuring the ROI of public relations for some time now.
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The Obama Administration: PR Masterminds? - PRNewser

The Obama Administration: PR Masterminds? - PRNewser | PR & Communications daily news | Scoop.it
Top Tier PR Agency is looking for a Public Relations – Media Vice President. next job New York Public Radio is looking for a Marketing Manager. next job HowAboutWe is looking for a Director of Public Relations.
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Lessons from managing international public relations agencies

Lessons from managing international public relations agencies | PR & Communications daily news | Scoop.it
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with tot...
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How American PR Is Different from PR Overseas

How American PR Is Different from PR Overseas | PR & Communications daily news | Scoop.it
Foreign companies that want to build visibility in the U.S.  are usually surprised to find that there are cross-cultural differences in the role of public relations between their countries and the ...
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Google spent $18M lobbying D.C. in 2012. Apple spent $2M - Apple 2.0

Google spent $18M lobbying D.C. in 2012. Apple spent $2M - Apple 2.0 | PR & Communications daily news | Scoop.it

The last time we looked at Silicon Valley’s lobbying efforts, Google (GOOG) was the big spender and Apple (AAPL) the piker.


Via Maria da Graça Pereira
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Should a murder suspect hire PR counsel?

Should a murder suspect hire PR counsel? | PR & Communications daily news | Scoop.it
Reports that Oscar Pistorius has hired PR support, in the shape of UK veteran Stuart Higgins, have been met with plenty of criticism. It is not difficult to.
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