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PR & Communications daily news
Daily updates about public relations, communications and social media
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Be Your Own PR Firm

Be Your Own PR Firm | PR & Communications daily news | Scoop.it
Dedicate one hour--or even a half hour--every day and soon you'll have the media knocking on your door.
It's a crowded marketplace out there. You know your company can't be successful if it doesn't get noticed.
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How to Measure Team Performance from Two Points of View

How to Measure Team Performance from Two Points of View | PR & Communications daily news | Scoop.it
Social media is more and more becoming an established channel for customer service. As with the traditional customer service, team leaders need to measure their team performance.
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More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher | PR & Communications daily news | Scoop.it
A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »
The post More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher appeared first on PR News.
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3 Simple Keys to an Effective Marketing Strategy

3 Simple Keys to an Effective Marketing Strategy | PR & Communications daily news | Scoop.it
Regardless of where you look, the definition of marketing is blurry. I’ve rolled a handful of them into one: communications activities to attract customers. Who handles them? One person? A department?
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Three Gaffes to Avoid in Marketing Content and Public Speaking

Three Gaffes to Avoid in Marketing Content and Public Speaking | PR & Communications daily news | Scoop.it
The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them to avoid.
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Customers: Brand Ambassadors or Enemies for Life?

Customers: Brand Ambassadors or Enemies for Life? | PR & Communications daily news | Scoop.it
There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle.
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Goodbye brand journalism and content marketing….hello DIY corporate media!

Goodbye brand journalism and content marketing….hello DIY corporate media! | PR & Communications daily news | Scoop.it
Evolving to corporate media
It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations, a post that was quite popular and seemingly influential.
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5 How To’s: Create Engagement on Pinterest

5 How To’s: Create Engagement on Pinterest | PR & Communications daily news | Scoop.it
Pinterest is the fastest-growing social network in the history of social media – granted it’s a short history. Creating a strong presence on Pinterest helps build engagement, supports conversion, and establishes your brand.
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Small PR tips that help your small business in a big way

Small PR tips that help your small business in a big way | PR & Communications daily news | Scoop.it
Working for yourself or running a small business can be overwhelming. Focusing on a high quality product and technical business side usually comes first, so it is understandable when public relations slip through the cracks.
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The binary world of public relations

The binary world of public relations | PR & Communications daily news | Scoop.it
It would be, of course, an exaggeration to say the public relations profession is the toughest white-collar job around. But given that it is driven by the amorphous quality of perception, this job is not among the easiest.
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Communicators Must Adapt Old Conduct Rules For Social Media Age

Communicators Must Adapt Old Conduct Rules For Social Media Age | PR & Communications daily news | Scoop.it
Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.
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Amazon tops the list of most desirable brands in America

Amazon tops the list of most desirable brands in America | PR & Communications daily news | Scoop.it
Amazon has been named the most desirable brand in the US according to a study by Clear, part of M&C Saatchi group, into why we love the brands we love.
Reese’s, Disney, Chobani and Ben & Jerry’s completed the top five.
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Think Strategically for PR: What’s the “Hook”?

Think Strategically for PR: What’s the “Hook”? | PR & Communications daily news | Scoop.it
Regardless of the medium—newspapers and magazines, broadcast and cable TV, radio, social networking platforms, or blogs—the key to getting your story picked ... (Think strategically for PR: What's the "hook"?
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Six Easy Steps To Make Your Public Relations Go Viral

Six Easy Steps To Make Your Public Relations Go Viral | PR & Communications daily news | Scoop.it
Create an effective viral marketing campaign with these six easy steps.
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5 Moments of Pure PR Joy

5 Moments of Pure PR Joy | PR & Communications daily news | Scoop.it
There are a handful of occasions in every communicator’s life where things couldn't be better, whether it's an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.
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How Public Relations Can Help SEO | Social Media Today

How Public Relations Can Help SEO | Social Media Today | PR & Communications daily news | Scoop.it
Public relations often has quite a few high profile connections and quite a few different avenues to help you gain visibility, so it's important not to let this department pass you by. This leaves many businesses to that simple ...
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5 efficient reputation management strategies

5 efficient reputation management strategies | PR & Communications daily news | Scoop.it
You can be responsive and give customers the opportunity to speak up without having to give up all your other responsibilities.
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The Pillars of an Outstanding Communications Team

The Pillars of an Outstanding Communications Team | PR & Communications daily news | Scoop.it
What elements really make a successful PR team click?
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Why CEO Communication Style Matters

Why CEO Communication Style Matters | PR & Communications daily news | Scoop.it
Reputation is no longer a soft public relations concept as companies like Oxford Metrica/Aon and Steel City Re develop credible research linking corporate reputation to a company's market valuation and use these insights to ...
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Connecting With Customers: How to Market to Their Emotions

Connecting With Customers: How to Market to Their Emotions | PR & Communications daily news | Scoop.it
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
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8 Tips for Using Twitter More Effectively

8 Tips for Using Twitter More Effectively | PR & Communications daily news | Scoop.it
Twitter can be a great addition to your social media marketing program. Like any other marketing program, Twitter is only effective if you are an active participant.
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A Look at PR and Communications Changes in Recent Years

A Look at PR and Communications Changes in Recent Years | PR & Communications daily news | Scoop.it
Taking a look at PR and communications changes in recent years - a very interesting infographic. (Ben Scrivens’ wife tweeted out an amazing infographic about history of Public Relations. Greatest Kings trade ever.
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10 Ways Your Tweets Continue to Be Seen

10 Ways Your Tweets Continue to Be Seen | PR & Communications daily news | Scoop.it
Conventional wisdom is that Twitter is the essence of the real-time web: a here and now, in the moment medium. If you’re tweeting when your followers aren’t online, then they won’t see those tweets. That’s how the thinking goes.
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Management perception is key in the brand wars

Management perception is key in the brand wars PRWeek Results found an unusual downward trend in favorability, which led us to conclude that while many companies maintained or improved brand awareness, overall market sentiment toward top...
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